Apple Increases Prices in Japan by Up To 25% - MacRumors
Skip to Content

Apple Increases Prices in Japan by Up To 25%

by

Apple today increased the price of iPhone, iPad, and Apple Watch models in Japan by up to 25 percent.

iphone 13 display
The price hikes, first reported by Nikkei Asia, have been triggered by a fall in the value of the yen and a widening interest rate gap between Japan and the United States.

The iPhone 13 previously started at 98,800 yen (~$730) in Japan, but now costs 117,800 yen (~$870), an increase of almost 20 percent. The latest iPhone SE with 64GB of storage now costs 5,000 yen (~$37) more than before at 62,800 yen (~$464). The 128GB iPhone 13 Pro now costs 22,000 yen (~$162) more than before at 144,800 yen (~$1,069).

Apple raised the prices of Macs in Japan last month by over 10 percent alongside the launch of the M2 MacBook Pro, so no Mac product lines were further increased in price today, although ‌iPad‌ and iPad Air models increased by 10,000 yen (~$74) each.

Tag: Japan

Popular Stories

iPhone 17 17 Pro and Air Feature

Apple Raises iPhone Prices in Japan

Friday July 17, 2026 12:45 pm PDT by
After raising prices on all Macs and iPads worldwide last month, Apple has now increased the price of iPhone models in Japan. As spotted by the Spanish blog iPhoneros, the iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max all received price increases on Apple's online store in Japan today. Prices increased by up to 11%. Model Previous...
Read Full Article • 101 comments
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Read Full Article • 56 comments
iCloud General Feature Redux

Apple Raises iCloud+ Prices in 8 Countries

Friday July 17, 2026 11:56 am PDT by
Apple has increased the price of iCloud+ in Nigeria, Türkiye, Vietnam, Japan, Egypt, New Zealand, the Philippines, and Indonesia, according to an updated version of its iCloud support document. Price increases range from 11 percent to 55 percent depending on the plan and the country. Nigeria saw the biggest hike, and a 50GB plan is now ₦1,300, up from ₦900. Türkiye saw the next largest...
Read Full Article • 85 comments

Top Rated Comments

JackLeBoul Avatar
JackLeBoul
53 months ago
It's to bad it never works the other way.....

Countries which currencies that appreciate against the USD never gets a cut, Apple simply pockets the difference.
Case in point, Swiss Francs is up +70% the last 20 years but we never got a price reduction.

Attachment Image
Score: 44 Votes (Like | Disagree)
M
mtrm
53 months ago

That's a hell of a price jump. Were they underpriced significantly before? Is inflation even more out of control in Japan than it is in the UK?
Japan has an historically low inflation, especially since the late 90ies. They’ve been in deflation for quite some time during the 2000s, and they have actually been trying to push it up. Contrary to what many may believe, deflation is not good, and will kill economic activity (why buy or invest now, if you can do it for cheaper later).
As such, they definitely aren’t having any inflationary spiral right now. Just for comparison, the IMF projects that the inflation in the UK will be 7.4% this year and less than 1% in Japan. (Both figures are from April, so I’d say they are widely outdated by now).
I believe these price adjustments are mainly due to interest rate differences (as the FED began rising interest rates), which made the JPY depreciate (or the USD appreciate).

Sorry for the very technical analysis! I love economics :)
Score: 25 Votes (Like | Disagree)
JackLeBoul Avatar
JackLeBoul
53 months ago

this chart its pointless. if swiss apple prices are similar to those in EU or US, that's fine. Do u expect to have a 70% cheaper iphone only because CHF gained +70% over USD in TWENTY years? This proves nothing
What do you mean pointless? I work as a currency trader ;)

Apple always raises it prices when a country's currency drops against its base currency (USD).
Last time it did so with the Turkish Lira a few months ago. Why, because it need to repatriate those revenues in USD and can not / will not expose itself to currency losses. (Apple does generally not engage in currency hedging)

The Swiss franc has for 20 years have gone up against the USD, yet our price ratio to US store has stayed the same.
2002: 1 USD = 1.75 CHF
2022: 1 USD = 0.95 CHF
Score: 21 Votes (Like | Disagree)
P
Psychicbob
53 months ago
25% is big enough to hurt sales substantially
Score: 18 Votes (Like | Disagree)
Yrmmont Avatar
Yrmmont
53 months ago
I’ll wait until the recession hits and fewer people are purchasing (and pricing is lower).
Score: 15 Votes (Like | Disagree)
O
owidhh
53 months ago

That's a hell of a price jump. Were they underpriced significantly before? Is inflation even more out of control in Japan than it is in the UK?
Inflation has historically been quite low in Japan. The issue currently is the tumbli value of the yen, went from like 109 JPY per dollar to 135. So this is Apple adjusting.
Score: 15 Votes (Like | Disagree)
Read All Comments