Apple Increases Prices in Japan by Up To 25%
Apple today increased the price of iPhone, iPad, and Apple Watch models in Japan by up to 25 percent.

The price hikes, first reported by Nikkei Asia, have been triggered by a fall in the value of the yen and a widening interest rate gap between Japan and the United States.
The iPhone 13 previously started at 98,800 yen (~$730) in Japan, but now costs 117,800 yen (~$870), an increase of almost 20 percent. The latest iPhone SE with 64GB of storage now costs 5,000 yen (~$37) more than before at 62,800 yen (~$464). The 128GB iPhone 13 Pro now costs 22,000 yen (~$162) more than before at 144,800 yen (~$1,069).
Apple raised the prices of Macs in Japan last month by over 10 percent alongside the launch of the M2 MacBook Pro, so no Mac product lines were further increased in price today, although iPad and iPad Air models increased by 10,000 yen (~$74) each.
Popular Stories
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports.
In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID.
iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware.
iOS 16.4 and associated releases are also right around the corner with some new ...
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3.
The tvOS 16.4 update can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update....
Top Rated Comments
Countries which currencies that appreciate against the USD never gets a cut, Apple simply pockets the difference.
Case in point, Swiss Francs is up +70% the last 20 years but we never got a price reduction.
As such, they definitely aren’t having any inflationary spiral right now. Just for comparison, the IMF projects that the inflation in the UK will be 7.4% this year and less than 1% in Japan. (Both figures are from April, so I’d say they are widely outdated by now).
I believe these price adjustments are mainly due to interest rate differences (as the FED began rising interest rates), which made the JPY depreciate (or the USD appreciate).
Sorry for the very technical analysis! I love economics :)
Apple always raises it prices when a country's currency drops against its base currency (USD).
Last time it did so with the Turkish Lira a few months ago. Why, because it need to repatriate those revenues in USD and can not / will not expose itself to currency losses. (Apple does generally not engage in currency hedging)
The Swiss franc has for 20 years have gone up against the USD, yet our price ratio to US store has stayed the same.
2002: 1 USD = 1.75 CHF
2022: 1 USD = 0.95 CHF