AirTag Shipments Reportedly Grown Over Time, Making Second-Generation Model More Likely - MacRumors
Skip to Content

AirTag Shipments Reportedly Grown Over Time, Making Second-Generation Model More Likely

Apple has gradually sold an increasing number of AirTags, despite not receiving much attention, according to Apple analyst Ming-Chi Kuo.

airtag in hand
In a tweet, Kuo explained that he believes Apple shipped around 20 million AirTag item trackers in 2021, rising to 35 million in 2022:

He added that if the trend continues and ‌AirTag‌ shipments grow further, Apple may be more likely to develop a second-generation version of the device. It is unclear what an upgraded ‌AirTag‌ could offer, but early rumors and patent filings related to the device suggested that it could be rechargeable instead of using a disposable CR2032 battery, feature motion sensing for AR and VR, or even offer proximity-based experiences for commercial settings.

Related Roundup: AirTag
Buyer's Guide: AirTag (Buy Now)

Popular Stories

iPhone 18 Pro Rumored Colors

Apple Cutting Back 2026 Hardware Shipments Due to Memory Shortage

Monday August 10, 2026 11:38 am PDT by
Apple is scaling back its hardware shipment plans in 2026 due to DRAM shortages, Apple analyst Ming-Chi Kuo said today. Kuo made the comment in a longer piece disputing a recent report suggesting TSMC has $1 billion of unpackaged processors waiting on memory chips that Apple has been unable to secure. Kuo said Apple plans processor production at least three months in advance based on the...
google pixel tag design

Google Unveils $29 Pixel Tag to Take On Apple's AirTag

Wednesday August 12, 2026 11:52 am PDT by
Google today introduced the Pixel Tag, its answer to Apple's AirTag. Pixel Tag is Google's first item tracker, even though Google implemented an item tracking network two years ago that's been used by third-party devices. The Pixel Tag is made from stainless steel, and it is IP67 water- and dust-resistant. There's a built-in speaker that can play a sound when an item it's attached to is...
iPhone Handoff Feature

iOS 27 Introduces New 'iPhone Handoff' Feature

Wednesday September 2, 2026 12:35 pm PDT by
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time. ...

Top Rated Comments

drumcat Avatar
55 months ago
Most useful Apple product. Has been very helpful. Coming from Tile, these things have been outstanding.
Score: 39 Votes (Like | Disagree)
55 months ago
Not surprising these are great products.
Score: 18 Votes (Like | Disagree)
Mr Fusion Avatar
55 months ago
Hopefully AirTag's expanded not just to different form factors, but also built-in to other Apple & third party products (I'm looking at you, AppleTV Remote. If only I could find mine... 😬)
Score: 13 Votes (Like | Disagree)
jonnysods Avatar
55 months ago
Hopefully in the 2nd gen you can share an airtag amongst your family.
Score: 9 Votes (Like | Disagree)
55 months ago

They are so useful for me. I have 8 and will probably get a few more. Before AirTags the Apple TV remotes used to go missing all the time in my house and they could go missing for months on end. Since attaching AirTags to all the remotes I’ve not had a single one lost in well over a year.
Other people just clean up.
Score: 8 Votes (Like | Disagree)
55 months ago

Got 5 and very glad to have them. Good to see where my car is when it’s getting repaired
If you have to worry/be concerned about ‘where your car is’ when it’s getting repaired, I’d probably suggest a new repair shop.

Just sayin’.
Score: 8 Votes (Like | Disagree)