Apple Protests Call for Third-Party App Stores and Lower Platform Fees in Japan

Apple today hit back at a report from the Japanese government indicating that the company could be hit with new regulation to ensure fair competition in the smartphone operating system market, The Japan Times reports.

apple japan new year promotion 2022
The Japanese government's interim report expressed concern over Apple and Google's control of the smartphone operating system market, particularly with regards to pre-installed browser apps, and warned that their policies can damage app providers and businesses. It proposed the introduction of new rules to ban companies from limiting the ability of users to make decisions about how they want to use their devices, with the added benefit of enhancing competition in the market.

The report also took issue with the 15 to 30 percent commission that developers have to pay to Apple for apps and in-app purchases, and the fact that they can only distribute through Apple's own App Store. As a result, it called for OS providers to allow users to be able to utilize third-party app stores and for companies to disclose thorough information about their systems.

The proposed changes aim to "realize fair and equal competition," according to Chief Cabinet Secretary Hirokazu Matsuno. Apple said in a statement "We respectfully disagree with a number of conclusions" in the Japanese government's report, and that it is facing "intense competition in every segment." Apple added that it will continue to "engage constructively with the Japanese government."

Rick VanMeter, Executive Director of the Coalition for App Fairness, commented:

With this interim report, Japan joins the growing chorus of regulators and policymakers that are putting Big Tech gatekeepers on notice for their anticompetitive practices. The report makes it clear that developers and consumers thrive when there is competition in the app ecosystem. We strongly agree with these findings and look forward to engaging with Japanese regulators and policymakers as they work to bolster innovation and allow for a free and fair mobile app marketplace.

The Japanese government will reportedly gather opinions from the public and hold further discussions before compiling a final report on the matter. Even more invasive challenges to Apple's platforms and services are underway in the European Union, where the proposed Digital Markets Act looks to force major changes to the ‌App Store‌, Messages, FaceTime, third-party browsers, and Siri.

Top Rated Comments

BootsWalking Avatar
9 weeks ago

Time to Pull out of Japan. Nearly 70% of Smartphone users in Japan are iPhone users. Without Apple's services such as iCloud, Siri, Maps ( ok may be not maps because Apple Map aren't any good in Japan ) and Apple Pay. iPhone user in Japan will be deeply frustrated, they could reelect a government that is more Apple friendly.

Seriously listen to the Wisdom on Macrumors, pull out of Japan.
You guys are running out of countries that you're calling for Apple to pull out of.
Score: 32 Votes (Like | Disagree)
Supermacguy Avatar
9 weeks ago
Well what's next? XBox and Playstation have to "open their platforms" to be able to run games from other sources? Sony and MS don't also get a 30% cut for having the games on the platform?
Score: 20 Votes (Like | Disagree)
CapitalIdea Avatar
9 weeks ago
I am concerned about platform fees and lock-in with my Sony PlayStation 5. I wonder if Japan is interested in working on that at all.
Score: 18 Votes (Like | Disagree)
coachgq Avatar
9 weeks ago

Apple it's best to give choice to the user.
But why does apple have to give up revenue on a platform they created? Why should all the other app stores benefit off the work of apple?
Score: 18 Votes (Like | Disagree)
aidler Avatar
9 weeks ago

Time to Pull out of Japan. Nearly 70% of Smartphone users in Japan are iPhone users. Without Apple's services such as iCloud, Siri, Maps ( ok may be not maps because Apple Map aren't any good in Japan ) and Apple Pay. iPhone user in Japan will be deeply frustrated, they could reelect a government that is more Apple friendly.

Seriously listen to the Wisdom on Macrumors, pull out of Japan.
Pull out of Japan....
Pull out of the EU....
Pull out of <insert additional countries>
Don't pull out of China
...seriously
Score: 17 Votes (Like | Disagree)
BootsWalking Avatar
9 weeks ago
Turns out Apple did want 1984 to be like 1984, provided they get to be the autocrat projected on the screen.
Score: 13 Votes (Like | Disagree)

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