EU Provisionally Agrees on Law That Would Force Apple to Allow Alternative App Stores, Sideloading, and iMessage Interoperability

European lawmakers have provisionally agreed upon a new law that would force Apple to allow user access to third-party app stores and permit the sideloading of apps on iPhones and iPads, among other sweeping changes designed to make the digital sector fairer and more competitive.

european parliament
The European Council and European Parliament said on Friday they had reached a political agreement on the Digital Markets Act (DMA), which will target many of the services offered by tech giants and force them to open up to other businesses.

Today's announcement focuses on services like WhatsApp, Facebook Messenger, and iMessage, which will have to "open up and interoperate with smaller messaging platforms, if they so request," according to the EU. "Users of small or big platforms would then be able to exchange messages, send files or make video calls across messaging apps, thus giving them more choice."

Under the proposed DMA, Apple would also be forced to open up its App Store to third-party payment options instead of users having to go through Apple's own payment system – something it fought hard against in the Apple vs. Epic Games trial.

In addition, Apple would have to allow users to uninstall its Safari browser and other stock apps so that they can replace them with third-party alternatives if they so wish.

The DMA's broad scope also features several other demands that tech companies will have to abide by and which would surely impact Apple's services and platforms on multiple fronts. According to the proposed law, companies with a value of more than €75 billion ($83 billion), annual sales of €7.5 billion, and at least 45 million monthly users will meet its "gatekeeper" criteria, which comes with the following obligations and commitments.

Gatekeepers Will Have To:

  • Ensure that users have the right to unsubscribe from core platform services under similar conditions to subscription.
  • For the the most important software (e.g. web browsers), not require this software by default upon installation of the operating system.
  • Ensure the interoperability of their instant messaging services' basic functionalities.
  • Allow app developers fair access to the supplementary functionalities of smartphones (e.g. NFC chip).
  • Give sellers access to their marketing or advertising performance data on the platform.
  • Inform the European Commission of their acquisitions and mergers.

But They Can No Longer:

  • Rank their own products or services higher than those of others (self-preferencing).
  • Reuse private data collected during a service for the purposes of another service.
  • Establish unfair conditions for business users.
  • Pre-install certain software applications.
  • Require app developers to use certain services (e.g. payment systems or identity providers) in order to be listed in app stores.

According to the DMA, if a gatekeeper violates the rules laid down in the legislation, it risks a fine of up to 10% of its total global turnover. For a repeat offense, a fine of up to 20% of its global turnover may be imposed.

If a gatekeeper systematically fails to comply with the DMA (or violates the rules at least three times in eight years), the European Commission can open a market investigation and impose "behavioral or structural remedies."

The European Union has had to impose record fines over the past 10 years for certain harmful business practices by very large digital players," said Cédric O, French Minister of State with responsibility for digital. "The DMA will directly ban these practices and create a fairer and more competitive economic space for new players and European businesses. These rules are key to stimulating and unlocking digital markets, enhancing consumer choice, enabling better value sharing in the digital economy and boosting innovation. The European Union is the first to take such decisive action in this regard and I hope that others will join us soon."

The wording of the legislation has yet to be finalized, but once the language is in place, the European Parliament and the Council will need to approve it. The regulation must be implemented within six months after its entry into force. Digital competition chief Margrethe Vestager said today that she expected the DMA to come into force "sometime in October."

Should the Digital Markets Act go on to become law, Apple will have to make major changes to its ‌iPhone‌ and ‌iPad‌ platform to accommodate the requirement to allow for non-App Store apps. Apple said it was "concerned that some provisions of the DMA will create unnecessary privacy and security vulnerabilities for our users."

Apple is also facing similar legislation in the United States, with U.S. House lawmakers in June introducing antitrust bills that would result in major changes to the tech industry if passed.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

jimbobb24 Avatar
26 months ago
Politicians running around ruining things they didn’t build and don’t understand.
Score: 89 Votes (Like | Disagree)
Kylo83 Avatar
26 months ago
I’m glad the uk left the EU
Score: 68 Votes (Like | Disagree)
clayj Avatar
26 months ago
Seeing as how no one actually IN the European Union makes smartphones, Apple ought to tell the EU to get bent.
Score: 63 Votes (Like | Disagree)
minimo3 Avatar
26 months ago
Pretty simple to comply on paper: on first boot allow users to pick full iOS or a custom, stripped-down Darwin kernel with no security provisions. Third parties can feel free to build their own window manager, file system, App Store, browsers, services for it. Philosophically something akin to AOSP - with great freedom comes great responsibility to build your own everything (to install apps users clone a git repo, modify the source themselves if they wish and make the binaries using gcc or clang on device for the ultimate In customizability)
Score: 48 Votes (Like | Disagree)
4jasontv Avatar
26 months ago
Paved with good intentions.
Score: 42 Votes (Like | Disagree)
Starscape Avatar
26 months ago
Looks like I’ll be importing a Euro-model iPad next year.
Score: 39 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...