Apple Acquires UK Banking Startup in Potential Hint at International Apple Card Launch

Apple has acquired Credit Kudos, a UK open banking startup that seeks to help lenders make better decisions (via The Block).

credit kudos apple
Credit Kudos offers insights and scores based on loan applications drawn from transaction and loan outcome banking data, sourced by the UK's open banking framework. The company's API offers lenders a way to get faster, automated decision-making about loans with reduced risk and higher rates of acceptance, according to its website.

The startup began raising funds in April 2020, obtaining $6.5 million in investment, and the company is reportedly now valued at around $150 million. Three people said to be close to the acquisition deal with Apple told The Block that it had concluded earlier this week. Credit Kudos's Website Terms of Use link now redirects to Apple's Terms of Use.

It is not clear what Apple has planned for Credit Kudos, but it is plausible that the company's technology could aid Apple with the launch of Apple Card in the UK. The UK is among Apple's most important markets, with the country possessing the largest number of Apple Stores outside the United States and China, and new features and services are often first to reach the UK after launching in the U.S.

Apple's main credit product, ‌Apple Card‌, is available exclusively in the United States, but Credit Kudos's technology is based on the UK's open banking framework. It is possible that Apple could modify Credit Kudos's technology to work with the U.S.'s growing open banking sector to strengthen ‌Apple Card‌'s credit checker, but Apple could also have UK-exclusive plans for the company.

Credit markets and financial regulation varies massively in countries around the world, so it would not be straightforward for Apple to launch ‌Apple Card‌ internationally. Apple would likely need to seek specific solutions to make lending decisions in each country, so it seems feasible that Credit Kudos could be the chosen credit checking platform for the UK. If that is the case, the launch of ‌Apple Card‌ in the UK could still be some time away as the company integrates the Credit Kudos platform with a new, international variant of ‌Apple Card‌.

Following the success of ‌Apple Card‌ in the U.S., it could make sense for Apple to expand into overseas markets. While visiting Germany in 2019, Apple CEO Tim Cook confirmed his interest in launching ‌Apple Card‌ internationally. In 2020, Samsung launched Samsung Pay Card in the UK, seemingly in an effort to establish a foothold in the region before Apple does.

Apple often acquires smaller businesses to bolster its technologies and expertise without obviously or immediately rolling it into a product or service. On the other hand, many acquisitions do go on to be key parts of Apple's ecosystem. In recent years, Apple has acquired businesses such as Shazam, a music recognition service, and Drive.ai, an autonomous vehicles company. Acquired apps such as Dark Sky and Workflow were folded into or became new Apple apps. Specialized classical music streaming service Primephonic is next to be integrated into existing Apple products, with a new classical Apple Music app set to launch this year.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

4743913 Avatar
43 months ago
Why not acquire a game development company and produce some mac games?
Score: 14 Votes (Like | Disagree)
cardfan Avatar
43 months ago

Why not acquire a game development company and produce some mac games?
Because apple wants a revenue stream.
Score: 13 Votes (Like | Disagree)
19callum93 Avatar
43 months ago
Praying to finally have access to Apple Cash in the UK! Great way to send cash via iMessage
Score: 10 Votes (Like | Disagree)
krspkbl Avatar
43 months ago
i hope they bring out the apple card in the UK.
Score: 7 Votes (Like | Disagree)
w5jck Avatar
43 months ago

No doubt a future iteration of the appletv will feature next level gaming

M1 appletv = quantum leap for tvos gaming ?
You are in fantasy land dreaming about fantasy gaming! I seriously doubt Apple will turn the Apple TV into a gaming console for the minority of users who want to use it as such. The ATV 4K already costs 3 to 4 times as much as most of its competitors's devices, if they turn it into a gaming console it will likely cost $600+, and the vast majority of us would then give a giant middle finger to Apple and switch over to Fire TV or Roku. Perhaps Apple will release a PS5 type of gaming console some day, although I doubt it, but it won't be a replacement to the ATV.
Score: 5 Votes (Like | Disagree)
PsykX Avatar
43 months ago

Because apple wants a revenue stream.
Do you seriously think gaming doesn't generate revenue?
Score: 4 Votes (Like | Disagree)