Apple Acquires Classical Music Service Primephonic, Will Launch Dedicated Classical Music App

Apple today announced that it has acquired classical music streaming service Primephonic, and will be folding it into Apple Music.

apple music
Primephonic offers an "outstanding listening experience" with search and browse functionality optimized for classical audio, plus handpicked recommendations and "contextual details on repertoire and recordings."

"We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts," said Oliver Schusser, Apple's vice president of Apple Music and Beats. "Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world."

Apple says that with the Primephonic purchase, ‌Apple Music‌ subscribers will be provided with an improved classical music experience. This will start with Primephonic playlists and audio content, and in the coming months, Apple will offer a dedicated Primephonic experience with improved browsing and search capabilities by composer and repertoire, better classical music metadata, and more.

Primephonic will be taken offline on September 7, and is no longer available for new subscribers. Next year, Apple says it will launch a dedicated classical music app that combines Primephonic's classical user interface with added features.

Current Primephonic subscribers will receive six months of ‌Apple Music‌ access for free with access to hundreds of thousands of classical albums that support Lossless and Spatial Audio.

Top Rated Comments

szw-mapple fan Avatar
11 months ago
I’m happy about the improvement to the classical search and browsing but I don’t really want a separate app just for classical.
Score: 52 Votes (Like | Disagree)
Krizoitz Avatar
11 months ago

Next year, Apple says it will launch a dedicated classical music app that combines Primephonic's classical user interface with added features.

What’s the point of that, I wonder? Will they have a different database from the main Apple Music? If so, why? ??‍♂️
Listening to classical music is a very different experience than listening to modern music. Not in that one is better than the other, but the way the music is made is different. A Jay-Z song is a Jay-Z song, absent maybe a few covers, the artist and the song are tightly coupled. With classical music (which actually covers about 7 periods going back 1500 years until the present) the same composition can be performed by a wide variety of orchestras, ensembles, etc. I might prefer Tchaikovsky’s 1812 Overture as performed by the London Phillharmonic in 1995, where as you might prefer the same but the 2007 performance, or the New York Philharmonic instead. Some of the criteria for searching and sorting doesn’t map as well to the ones used more mainstream music.
Or you might have a favorite violinist and you want to find performances that include them. An app tailored to classical music can include that type of information that is unlikely to be used/needed for mainstream music.
Classical pieces also tend to be much longer and while they can be broken up into smaller parts, such as different movements, the listening style is going to be less shuffle or playlist based, listening to the entire performance is more common.

So while the regular Apple Music app can, of course, include Classical Music, a dedicated separate app can provide a better experience for people who are more into it. Similar to how you might want a separate audio book app, even though you could technically listen to audio books in the Apple Music app too.
Score: 41 Votes (Like | Disagree)
xraydoc Avatar
11 months ago
I'm pleased about this.
Score: 17 Votes (Like | Disagree)
dantracht Avatar
11 months ago
Very cool.
Score: 16 Votes (Like | Disagree)
TheDailyApple Avatar
11 months ago
Sweet! Classical music has lagged behind in playlist, search, and suggestion quality with most major streaming services. Upping the support for classical music listeners (like me) is greatly appreciated.
Score: 16 Votes (Like | Disagree)
ThunderSkunk Avatar
11 months ago
I appreciate the adding of services catered to adults.
Score: 12 Votes (Like | Disagree)

Related Stories

apple music android listen now

Android Apple Music Beta Code Refers to Unreleased 'Apple Classical' App

Thursday February 10, 2022 2:20 am PST by
Apple's latest Apple Music beta app for Android may have revealed the name of the company's forthcoming app dedicated to classical music, suggesting a release might not be too far away. Last year, Apple announced the purchase of classical music streaming service Primephonic, which features search and browse functionality specially optimized for classical music. Apple said that the best...
nest supports apple music feature

Apple Music Now Available on Google Nest Speakers in Five Additional Countries

Friday December 10, 2021 6:47 am PST by
Apple Music is now available to stream on Google Assistant-enabled devices like the Nest Mini and Nest Audio in five more countries, including Australia, Canada, India, Mexico, and South Korea, according to a recently updated Apple support document. Apple Music first became available on Nest speakers and displays in the United States, UK, France, Germany, and Japan late last year. Just...
apple music voice plan feature

Here's a First Look at Apple Music's Voice Plan Launching With iOS 15.2

Thursday December 9, 2021 8:53 am PST by
iOS 15.2 is expected to be released to all users as early as next week, and one of the software update's key new features is the Apple Music Voice Plan, which is designed to let users access Apple Music exclusively through Siri. Ahead of iOS 15.2 being released, we're able to provide a first look at the Voice Plan, courtesy of MacRumors contributor Steve Moser. Users will be able to...
throwboy 80s os blanket

Throwboy Debuts Blankets Modeled After Classic Apple Operating Systems

Wednesday June 30, 2021 4:34 pm PDT by
Throwboy, known for its line of pillows designed to look like classic Apple devices, has debuted a new series of throw blankets that are modeled after classic Apple operating systems. The 80s OS blanket is designed to look like the Classic Mac OS with a menu bar that sports File, Edit, View, and Special options on a gray background, with a floppy disk icon and trash icon. There's also a ...
apple music

Whole New Apple Music App Coming Next Year

Wednesday October 13, 2021 2:12 am PDT by
Apple is planning to launch a whole new Apple Music app dedicated to classical music next year, following the acquisition of classical music service "Primephonic." Earlier this year, Apple announced that it had purchased the classical music streaming service Primephonic and would be folding it into Apple Music. Primephonic offered an "outstanding listening experience" with search and...
Peek Performance Feature

Apple Could Launch New Service at 'Peek Performance' Apple Event

Friday March 4, 2022 2:49 am PST by
Amid speculation about what Apple could have in store for its "Peek Performance" event on March 8, the company could be planning to launch a new service. Rather than the likes of "Podcasts+" or "Mail+," which have been theorized by analysts as potential additions to the Apple One subscription bundle over the past year, Apple could potentially look to bolster Apple Music by spinning off a...
Apple vs Spotify feature2

Apple Music Is the World's Second Most Popular Music Streaming Service Behind Spotify

Thursday January 20, 2022 2:38 am PST by
Apple Music is the second most popular music streaming service globally, but remains far behind Spotify in its continuing quest for streaming dominance, according to new market research. According to a new report by Midia Research, Apple Music subscribers made up 15% of all streaming service listeners in the global market in the second quarter of 2021, placing it in a distant second place...
blackberry dead smartphones

Classic BlackBerry Smartphones Are Officially Dead

Tuesday January 4, 2022 2:51 am PST by
As of January 4, 2022, all classic BlackBerry smartphones running versions of BlackBerry OS will no longer work for calls, text messages, data, and emergency functionality, essentially making them unusable. BlackBerry announced the news in September 2020 as part of a broader company shift to focus on enterprise security and solutions. "As another milestone in the BlackBerry journey, we will...

Popular Stories

airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
intel go pc justin long

Windows Laptop Makers 'Worried' About New MacBook Air Impacting Sales

Tuesday July 5, 2022 6:57 am PDT by
The upcoming launch of Apple's redesigned MacBook Air with the M2 chip has some Windows laptop manufacturers "worried" that sales of Intel-based laptops will be negatively affected, according to industry sources cited by DigiTimes. "A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with...
Apple Watch Series 8 What We Know Feature

Apple Watch Series 8 Might Be Able to Tell If You Have a Fever

Sunday July 3, 2022 6:36 am PDT by
The upcoming Apple Watch Series 8 will be able to tell a wearer if it believes they have a fever due to a higher than normal body temperature thanks to a new built-in sensor, according to Bloomberg's reliable Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman says that the Apple Watch Series 8 will feature a new body temperature sensor, given that the sensor passes ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
European Commisssion

EU Approves Landmark Legislation to Regulate Apple and Other Big Tech Firms

Tuesday July 5, 2022 5:53 am PDT by
European Union lawmakers have approved landmark legislation to heavily regulate Apple, Google, Meta, and other big tech firms. The Digital Markets Act (DMA) and Digital Services Act (DSA) were proposed by the European Commission in December 2020. Now, collected in a "Digital Services Package," the legislation has been formally adopted by the European Parliament and seeks to address...