Apple Store Down Ahead of 'Peek Performance' Apple Event

Apple's online storefront has gone down ahead of its "Peek Performance" virtual event taking place later today, where a handful of new products are expected to be announced.
apple store down banner

Apple is expected to announce the next-generation version of the iPhone SE, a revamped iPad Air, and at least one Mac with an Apple silicon chip, which could be the rumored "Mac Studio" machine. Apple is also said to be unveiling a new standalone display, which could be called "Studio Display."

There could also be some news on Apple's service's front, as well as dates for the public release of iOS and iPadOS 15.4, alongside macOS Monterey 12.3, which enables Universal Control.

The event tagline, "Peek performance," has also prompted suggestions that Apple may offer a peek at a future product, but that remains purely speculative.

MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our guide.

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Top Rated Comments

dantracht Avatar
30 months ago
Sorry but hard for me to get excited for this given current events. Just my opinion.
Score: 6 Votes (Like | Disagree)
lazyrighteye Avatar
30 months ago

Still sounds very much like a 'peek' of what's to come later in the year rather than new hardware being available to pre-order immediately. I can't see why else they would have used this tagline.

Hope I am wrong, obviously. We all want shiny new hardware that we don't really need.
Doesn’t Store go down because new product will be available when it reopens?

I think new hardware will be available today.
Score: 3 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
30 months ago
Wow! I’m shocked the Apple store is down already usually it goes down during the event. Can't wait to see the new products.
Score: 3 Votes (Like | Disagree)
ProfessionalFan Avatar
30 months ago

Shutting down the store this early seems like a record for time. I'm accustomed to this happening about 1 or so hour(s) before, not nearly 6. Is there going to be MANY changes today?
I am pretty sure it always goes down this early.
Score: 2 Votes (Like | Disagree)
polyphenol Avatar
30 months ago

I am excited for the event to finish and Apple to roll out their SW updates ?
I agree.

Likely I won't be buying anything - certainly not anything that has been discussed as a likely offering. But I do want to update and get Universal Control - I think (hope!) it will work well for me.
Score: 2 Votes (Like | Disagree)
MacGizmo Avatar
30 months ago

Still sounds very much like a 'peek' of what's to come later in the year rather than new hardware being available to pre-order immediately. I can't see why else they would have used this tagline.

Hope I am wrong, obviously. We all want shiny new hardware that we don't really need.
They wouldn't shut down the online store the morning of an event if they weren't going to have new hardware to sell. Rest assured, Apple will provide us with a plethora of unnecessary, overpriced gobbledegook to purchase.
Score: 1 Votes (Like | Disagree)