Apple Store Down Ahead of 'Peek Performance' Apple Event

Apple's online storefront has gone down ahead of its "Peek Performance" virtual event taking place later today, where a handful of new products are expected to be announced.
apple store down banner

Apple is expected to announce the next-generation version of the iPhone SE, a revamped iPad Air, and at least one Mac with an Apple silicon chip, which could be the rumored "Mac Studio" machine. Apple is also said to be unveiling a new standalone display, which could be called "Studio Display."

There could also be some news on Apple's service's front, as well as dates for the public release of iOS and iPadOS 15.4, alongside macOS Monterey 12.3, which enables Universal Control.

The event tagline, "Peek performance," has also prompted suggestions that Apple may offer a peek at a future product, but that remains purely speculative.

MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our guide.

Popular Stories

WWDC25 Live Coverage Feature 1

WWDC 2025 Apple Event Live Keynote Coverage: iOS 26, macOS Tahoe, and More

Monday June 9, 2025 9:00 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements led by a design revamp across Apple's platforms that will also see the numbering of all of...
maxresdefault

Everything Apple Announced at WWDC 2025 in 9 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
liquid glass

Apple Announces All-New 'Liquid Glass' Software Redesign Across iOS 26 and More

Monday June 9, 2025 10:13 am PDT by
Apple today announced a complete redesign of all of its major software platforms called "Liquid Glass." Announced simultaneously for iOS, iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay, Liquid Glass forms a new universal design language for the first time. At its WWDC 2025 keynote address, Apple's software chief Craig Federighi said "Apple Silicon has become dramatically more powerful...
iPadOS 26 Apple Newsroom

Apple Says iPadOS 26 is Compatible With These iPad Models

Monday June 9, 2025 11:22 am PDT by
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below. iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more. iPadOS 26 supports the following iPad models:iPad Pro (M4) iPad Pro 12.9-inch (3rd generation and later) iPad Pro 11-inch (1st generation and later) iPad Air (M2 and later) iPad Air (3rd generation and...
iPhone Car Key WWDC 2025

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

Monday June 9, 2025 2:38 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote today, Apple said that 13...
Apple WWDC25 iOS 26 hero 250609

Apple Announces iOS 26 With 'Liquid Glass' Design, Live Translation, Overhauled Phone App, and More

Monday June 9, 2025 11:00 am PDT by
Apple at WWDC announced iOS 26, introducing a comprehensive visual redesign built around its new "Liquid Glass" concept, alongside expanded Apple Intelligence capabilities, updates to core communication apps, and more. Liquid Glass is a translucent material that reflects and refracts surroundings to create dynamic, responsive interface elements, according to Apple. The new design language...

Top Rated Comments

dantracht Avatar
43 months ago
Sorry but hard for me to get excited for this given current events. Just my opinion.
Score: 6 Votes (Like | Disagree)
lazyrighteye Avatar
43 months ago

Still sounds very much like a 'peek' of what's to come later in the year rather than new hardware being available to pre-order immediately. I can't see why else they would have used this tagline.

Hope I am wrong, obviously. We all want shiny new hardware that we don't really need.
Doesn’t Store go down because new product will be available when it reopens?

I think new hardware will be available today.
Score: 3 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
43 months ago
Wow! I’m shocked the Apple store is down already usually it goes down during the event. Can't wait to see the new products.
Score: 3 Votes (Like | Disagree)
ProfessionalFan Avatar
43 months ago

Shutting down the store this early seems like a record for time. I'm accustomed to this happening about 1 or so hour(s) before, not nearly 6. Is there going to be MANY changes today?
I am pretty sure it always goes down this early.
Score: 2 Votes (Like | Disagree)
polyphenol Avatar
43 months ago

I am excited for the event to finish and Apple to roll out their SW updates ?
I agree.

Likely I won't be buying anything - certainly not anything that has been discussed as a likely offering. But I do want to update and get Universal Control - I think (hope!) it will work well for me.
Score: 2 Votes (Like | Disagree)
MacGizmo Avatar
43 months ago

Still sounds very much like a 'peek' of what's to come later in the year rather than new hardware being available to pre-order immediately. I can't see why else they would have used this tagline.

Hope I am wrong, obviously. We all want shiny new hardware that we don't really need.
They wouldn't shut down the online store the morning of an event if they weren't going to have new hardware to sell. Rest assured, Apple will provide us with a plethora of unnecessary, overpriced gobbledegook to purchase.
Score: 1 Votes (Like | Disagree)