Apple is looking to create an "entirely new application paradigm" for augmented and virtual reality according to a new job listing, highlighting the company's growing ambitions in the AR and VR space as it ramps up the development of its next-generation products.
The role will include "working closely with Apple's UI frameworks, Human Interface designers and system software teams" in building out Apple's augmented and virtual reality experiences. "This role will push you to think outside-the-box, and solve incredibly ambitious and interesting problems in the AR/VR space," the job listing adds.
Following years of research and development, Apple is expected to release its first AR-focused device in 2022. The device, likely to come in the form of a headset, will be Apple's first major push into the increasingly vibrant AR and VR space. The company's first headset is not expected to be a mainstream hit at first, with credible reports suggesting it will remain a niche product aimed largely at developers for media consumption, communication, and gaming.
Further down the line, Apple plans to release augmented reality glasses. These glasses, unlike the headset, will be in a smaller form factor and are likely to appeal more to the masses. "Apple Glasses" are expected to debut by 2025 at the earliest, with the second generation of Apple's AR headset now rumored to launch in 2024.
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
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The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
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Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
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AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so.
The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Apple is...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
AR is where it is at. Walk into a store. Look at items on the shelves. Eye tracking knows what you are looking at. HUD displays the price of the product, how often you buy the product. If you buy the product often and have run out at home, a reminder might pop up and indicate how many items would be worth purchasing (based on your purchase history).
You pick up a pack of biscuits, instantly the ingredients list pops up (no more impossibly small ingredients lists on packages). If you are someone with allergies it can warn you if their are ingreients that might cause you a problem. Perhaps even indicate a similar item that does not have something you are allergic to.
As you scan the isles looking for something, the system notices you are searching - prompting you to indicate what you are looking for. You say 'cheese', and a pop up on the display shows 'isle 14' with an arrow indicating the direction to head in.
All pricing labels, paper notices, stickers etc will all dissappear. As a store owner - when there is need to change the price of something - change it in the system and you are done. No meed to update signs or anything - customers see the new proce via their AR immediately. Add a new product to shelves, same story.
Repairing something - HUD shows which screws to remove next, their type and size by highlighting them on the item you are looking at using AR. Complete a step and it shows you the next step. Diagnosing a hardware problem, status shows on the HUD.
It goes on and on, and it is all AR. VR might be 'cool' or useful in training, but I really think AR is where it is at.
The biggest issue is to have a data interchange format that all AR devices support, image recognition that works, and the ability for people to easily create AR resources such as a repair guide for a peice of hardware, or a map of a store and where items are on shelves. The likelyhood that AR itself could be used as a tool for inputting this data in the first place is immesly high. Walk around your store amd it creats a map, look at shelves and it picks up on products and where they are located. No need to type all this data in, making it easy for people to start using in the first place.
Interesting comments here calling for a "killer app".
An anecdote: I was watching a presentation at a large mobile phone conference (GSM World, maybe) just when mobile internet was becoming available. Everyone was looking for the "killer app" that would make it take off. The presenter said "You're all looking for the killer app, but the killer app for mobile phones is voice!" The entire audience, many hundreds of mobile professionals, gave a standing ovation at that comment.
That was the view of professionals back then, and they completely failed to understand the usefulness of data on the phone. They couldn't envision anything beyond incremental progress. Look at what we have now, and realize that there is no single "killer app" for VR/AR. Entire industries will be created, and we have no idea what they will be from our perspective of today. Don't make the mistake of the phone people.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
