Nikkei Does Deep Dive Into Apple's 'Nightmare Before Christmas' Supply Chain Issues

At the beginning of October when device production typically ramps up, Apple cut iPhone and iPad assembly for several days because of supply chain constraints and "restrictions on the use of power in China," reports Nikkei.

iphone 13 pro max display bleen
In a detailed report on Apple's ‌iPhone‌ production woes, Nikkei says that Foxconn, Pegatron, and other Apple suppliers ramped down on production for the first time in more than a decade, with workers getting time off rather than overtime hours as is typical.

"Due to limited components and chips, it made no sense to work overtime on holidays and give extra pay for front-line workers," a supply chain manager involved told Nikkei Asia. "That has never happened before. The Chinese golden holiday in the past was always the most hustling time when all of the assemblers were gearing up for production."

According to Apple CEO Tim Cook, supply constraints around the time of the ‌iPhone‌ launch cost Apple more than $6 billion. Cook cited chip shortages as one of the reasons for the supply issues, and while Apple uses leading edge nodes that are not affected by ongoing issues with chip availability, other manufacturers that create components for Apple devices have been impacted.

October reports said that Apple cut its 2021 ‌iPhone‌ production goals by more than 10 million units after Broadcom and Texas Instruments were unable to deliver enough components. The lack of even a single tiny component for the ‌iPhone‌ can impact production, and there are a lot of moving parts for Apple to deal with.

Nikkei did a deep dive into Apple's supply issues, interviewing more than 20 industry executives to see what went wrong. Apple reallocated components from iPads and older iPhones like the ‌iPhone‌ 12 to the new ‌iPhone‌ 13 models, but production was still 20 percent short of where Apple wanted to be because of power restrictions in China, lockdowns in Vietnam and Malaysia, and supply bottlenecks caused by skyrocketing demand for chips.

The reallocation hit ‌iPad‌ production hard and Apple produced 50 percent fewer devices than planned, with shortages on the tablets lasting well into November. With many ‌iPad‌ models in short supply, customers who order now won't be able to get a device in time for Christmas as delivery already extends into January.

According to Bloomberg, Apple recently informed its suppliers that interest in the ‌iPhone‌ is slowing ahead of the holidays, which could be due to the long wait times for new devices in September and October. Apple planned to make up for the supply constraints in early 2022 when manufacturing issues were ironed out, but Bloomberg claims Apple may not end up getting the necessary orders from customers.

Sources that spoke to Nikkei painted a different picture, and said that Apple has asked suppliers to reaccelerate ‌iPhone‌ production in November, December, and January. An Apple component supplier told Nikkei that Apple has reassured them that demand has persisted and that Apple has postponed orders to a later period because of supply constraints, so it's not clear which take is accurate.

Nikkei's full exploration into Apple's supply chain and what led to the company's current situation with chip shortages and production delays is well worth reading.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...

Top Rated Comments

SonOfaMac Avatar
53 months ago
Even Apple with its world leading logistics and planning is not immune from the current shortages.
Score: 5 Votes (Like | Disagree)
GMShadow Avatar
53 months ago

With many iPad models in short supply, customers who order now won't be able to get a device in time for Christmas as delivery already extends into January.
Has for a little while, honestly. I'm mid January on an engraved 256GB Purple Mini 6, but non-engraved was only a few days quicker, and I ordered in November.

I still check the order status daily hoping for some kind of miracle. :D
Score: 5 Votes (Like | Disagree)
dannys1 Avatar
53 months ago

Sounds like stock manipulation or a slow news day so let’s make up a story about one of the world’s biggest companies to get clicks.
As someone who runs an Apple business I can guarantee you it's not made up - the supply issues are an absolute nightmare at the minute.
Score: 4 Votes (Like | Disagree)
tomsop Avatar
53 months ago
Here is the solution - we all need to as a society take a break at this pace of over consumption - we deal with the supply contstraints by reducing our own demand. It will balance out if we change our behavior but will persist until it is so annoying and disheartening that price and delay cause this to happen naturally anyway.
Score: 3 Votes (Like | Disagree)
Think|Different Avatar
53 months ago
No end in sight, sadly. And don't forget – this is affecting everyone.
Score: 3 Votes (Like | Disagree)
ThunderSkunk Avatar
53 months ago
In other news, we had a drier season than expected and everyone said all our crop yields would be down, and now all our crop yields are down. Our reporter interviewed twenty farmers, demanding to know why bad things happen and everything isn't as spectacular as some shareholders somewhere imagine it could possibly be 100% of the time.

Jeez.
Score: 2 Votes (Like | Disagree)