Apple is reportedly increasing iPhone shipments by 30% for the first half of next year with the larger goal of exceeding 300 million iPhone shipments in 2022, according to a new report from DigiTimes Taiwan.
The report, citing persons familiar with the matter, said that Apple is hoping to challenge its target of shipping 300 million iPhones in 2022. Shipments for the first half of the year for the iPhone 13 lineup will increase by 30%, according to the report, but the entire year's performance will also be impacted by the launch of the iPhone 14 in the fall.
Bloombergreported earlier this month that Apple was informing its suppliers to lower production of the iPhone amid lower demand. iPhone 13 and iPhone 13 Pro availability had initially been unreliable due to high demand coupled with the ongoing chip shortage. Today's report suggests that Apple is expecting demand to rebound in early 2022, and furthermore, is expecting a bigger year overall fueled by the iPhone 14 in the fall.
The part of the story that caught my eye is the hope of shipping 300 million iPhones in 2022. For real?
The most iPhones ever shipped in a single year was 230 million. And that was six years ago. iPhone shipments have leveled off to around 200 million since then.
300 million sounds a little too ambitious... even for analysts. (professional guessers)
I'd love to revisit this article in January 2023 to see how they did.
Friday February 3, 2023 1:13 pm PST by Joe Rossignol
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes.
Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
Saturday February 4, 2023 10:05 am PST by Eric Slivka
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink.
Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
That's a savings of 48% compared to Apple's normal $599.00...
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports.
The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Sunday February 5, 2023 6:07 am PST by Joe Rossignol
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later.
In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
Thursday February 2, 2023 7:57 am PST by Joe Rossignol
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker.
Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports.
The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process.
Apple's App Store rules dictate...
Thursday February 2, 2023 6:41 am PST by Joe Rossignol
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February.
The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
Friday February 3, 2023 1:28 pm PST by Juli Clover
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021.
Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
Top Rated Comments
Apple could be expecting 30% higher sales now, but planned for 50% (for example) earlier.
But yes, no one knows for sure. And there are probably agendas (insider trading) with these "reports".
thanks to AAPL.
The most iPhones ever shipped in a single year was 230 million. And that was six years ago. iPhone shipments have leveled off to around 200 million since then.
300 million sounds a little too ambitious... even for analysts. (professional guessers)
I'd love to revisit this article in January 2023 to see how they did.
:p