Qualcomm Looking to Combat Apple Silicon With New Generation of PC Chips
Qualcomm today announced plans for next-generation Arm-based System on Chips (SoC) designed to rival Apple's M-series chips in the PC space (via The Verge).

At Qualcomm's 2021 investor day event, chief technology officer Dr. James Thompson announced the plans for the new generation of chips. The chips are "designed to set the performance benchmark for Windows PCs" and are being developed by the Nuvia team. Qualcomm acquired Nuvia, a chip startup company founded by former Apple chip designers, for $1.4 billion earlier this year.
Qualcomm said that it will directly compete with Apple's M-series chips, including the M1, M1 Pro, and M1 Max, and hopes to lead the industry for "sustained performance and battery life." Moreover, the company promised that it would be scaling up its Adreno GPUs to offer desktop-class gaming capabilities in future PCs. Qualcomm hopes to be able to send samples to clients in around nine months, ahead of the first products containing the chips launching in 2023.
Popular Stories
Qualcomm expects its Apple revenue to decline faster than it previously anticipated, Qualcomm CEO Cristiano Amon told Reuters in an interview following the company's earnings call for the third fiscal quarter of 2026.
Amon chalked up the loss to supply constraints, which will reduce the share of Qualcomm components used in the next iPhone launch well below its earlier 20 percent estimate....
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...