Qualcomm Looking to Combat Apple Silicon With New Generation of PC Chips
Qualcomm today announced plans for next-generation Arm-based System on Chips (SoC) designed to rival Apple's M-series chips in the PC space (via The Verge).
At Qualcomm's 2021 investor day event, chief technology officer Dr. James Thompson announced the plans for the new generation of chips. The chips are "designed to set the performance benchmark for Windows PCs" and are being developed by the Nuvia team. Qualcomm acquired Nuvia, a chip startup company founded by former Apple chip designers, for $1.4 billion earlier this year.
Qualcomm said that it will directly compete with Apple's M-series chips, including the M1, M1 Pro, and M1 Max, and hopes to lead the industry for "sustained performance and battery life." Moreover, the company promised that it would be scaling up its Adreno GPUs to offer desktop-class gaming capabilities in future PCs. Qualcomm hopes to be able to send samples to clients in around nine months, ahead of the first products containing the chips launching in 2023.
Popular Stories
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
Top Rated Comments
The advantage here for the consumer is that it will prevent Apple from resting on their laurels and holding back more powerful designs because they don't yet need them (much like Intel did with AMD years ago). You gotta have somebody at least chasing after Apple even if they are likely not going to catch them. I actually wish Apple had more competition in the tablet arena so iPad might got better faster.
The other disadvantage for PC's is that the operating system is coming from a different vendor than the SOC. When Apple needs to optimizing something, they just push it from software to hardware. For Microsoft and Qualcomm, that is going to be a negotiation with a slower turn-around time.
But it takes them so long to even try to catch up Apple...
Haha! The competition is good but Good luck!
Apple silicon chip is just way too good. Real talk!