Netflix Gaming Service on iOS Likely to Offer Individual Games Through the App Store

Netflix will be required to enlist each game offered via its gaming service through the App Store for users to download and install, instead of providing an all-in-one experience within the Netflix app, due to Apple's rules, Bloomberg's Mark Gurman reports.

netflix games launch
Last year, Apple's ‌App Store‌ rules on gaming services became a central issue following a public spat between the Cupertino tech giant and Microsoft. Microsoft was looking to release its cloud-based gaming service, Xbox Cloud Gaming, via the ‌App Store‌ and offer all of its games playable through its app. Microsoft, like others, has been forced to release its service as a web experience for users on iOS.

Apple's updated guidelines prevent such an app from making it onto the store, requiring that developers enlist every game that would be offered through its app as a separate app on the ‌App Store‌, subjecting them to the platform's guidelines.

Netflix's service, named Netflix Games, currently operates under similar parameters on Android. While users can browse the games it has to offer via the Netflix app itself, users are redirected to the Google Play Store to actually install and download them. Writing in his latest Power On newsletter, Bloomberg's Mark Gurman suggests that the same approach will come to iOS.

Because of Apple's ban on all-in-one services, the current individual app implementation on Android of the Netflix service gives us a preview of how the Netflix offering will function on iOS.

Netflix has been actively testing games on iOS, and—according to code discovered by developer Steve Moser and shared with Power On—Netflix will release all of its games on Apple's App Store individually and let users launch the games via the Netflix app. They won't all be downloadable and playable within the app itself.

From a user's perspective, the experience is not as seamless and intuitive as Netflix, Microsoft, or even Meta would like. Apple operates its own gaming service, Apple Arcade, which is offered directly within the ‌App Store‌. The platform's rules may make it harder for its own gaming platform to face competition from other services.

Gurman writes that while the solution will work, it's not an approach that will put Netflix Games "in the best position to succeed." Netflix's service isn't currently cloud-based on Android or iOS, but that's expected to change on Android, and whether a cloud-based move will be possible on iOS is up to whether Apple will alter its ‌App Store‌ rules.

Tag: Netflix

Top Rated Comments

DFZD Avatar
4 weeks ago
If Apple really cares about Malware threats from sideloading, they should ensure proper checks to make sure you can install third party apps only from trusted 3rd party providers, like Epic Games, Netflix and in future Steam and Origin as well.

This whole BS about caring for its customers is seriously getting old now, Apple under Tim Cook has proved time and again that Apple always cares about its shareholders and occasionally about its customers, and that too when their shareholders are losing out.
Score: 13 Votes (Like | Disagree)
MJaP Avatar
4 weeks ago
Coming soon, Apple to demand a cut of all website sales using the Safari browser as they are facilitating the sale through their platform, and then banning all other web browsers to protect their users as they cannot guarantee other browsers will supply the same safe browsing experience that their customer expect from Apple. Later Tim Cook buys Jeff Bezos as his personal grape peeler and then purchases the solar system. ?
Score: 8 Votes (Like | Disagree)
Abazigal Avatar
3 weeks ago
If Apple really cares about Malware threats from sideloading, they should ensure proper checks to make sure you can install third party apps only from trusted 3rd party providers, like Epic Games, Netflix and in future Steam and Origin as well.

This whole BS about caring for its customers is seriously getting old now, Apple under Tim Cook has proved time and again that Apple always cares about its shareholders and occasionally about its customers, and that too when their shareholders are losing out.
And what makes Epic and Netflix trusted?

Personally, I would rather have all games made available in one central location (the iOS App Store) than have to wage through multiple different app stores to locate the app I want.

This also means that Apple is able to better enforce their App Store rules, such as ATT and Sign In with Apple.

In this regard, Apple’s interests are pretty much aligned with my own as a consumer.
Score: 5 Votes (Like | Disagree)
coolbreeze2 Avatar
4 weeks ago

You do realize that Tim Cook is nowhere near as rich as Jeff Bezos right?
I think the point is Tim Cook would be potentially richer than Jess Bezos if Apple was allowed to collect a cut from website sales.
Score: 4 Votes (Like | Disagree)
DFZD Avatar
4 weeks ago

Steam and Netflix are the only trusted 3rd party providers in that list. Epic is shady as all hell and Origin hasn't proven itself yet. If anything the only truly trusted 3rd party there is Steam and they aren't interested in mobile.
My point was that 3rd Party App Install has to be allowed now. It's time to open up the gates. Or the least Apple can do is to stop its fake worry for the users.

And as for Epic being untrustworthy. Sure they have been pretty dubious in the past but they are a registered company in US and are bound by US laws, there's no reason to believe they will allow malware on their stores, at least deliberately, and accidents do happen, its not like the App Store apps are all squeaky clean.
Score: 4 Votes (Like | Disagree)
Havoc035 Avatar
3 weeks ago

Coming soon, Apple to demand a cut of all website sales using the Safari browser as they are facilitating the sale through their platform, and then banning all other web browsers to protect their users as they cannot guarantee other browsers will supply the same safe browsing experience that their customer expect from Apple. Later Tim Cook buys Jeff Bezos as his personal grape peeler and then purchases the solar system. ?
Apple doesn’t have anything to do with webshops selling products. But did you know that web hosting companies, e-commerce platforms and payment service providers also charge webshops? That’s because they provide a service for the shops, just like Apple does for apps by providing the App Store.
Score: 3 Votes (Like | Disagree)

Related Stories

netflix games launch

New Netflix Games Feature Now Available on iOS Devices

Tuesday November 9, 2021 10:23 am PST by
Netflix today announced the launch of Netflix Games for iOS, one week after rolling out the feature on Android devices. Netflix Games, included with a Netflix subscription, allows users to play a handful of games on their mobile devices. Available gaming titles include "Stranger Things: 1984," "Stranger Things 3: The Game," "Shooting Hoops," "Card Blast," and "Teeter Up." Accessing games...
netflix games launch

Netflix Taking on Apple Arcade With Official Games Launch on Android

Tuesday November 2, 2021 10:58 am PDT by
Netflix today announced the full official rollout of its Netflix Games feature, which will allow Netflix users to play a handful of games on their mobile devices. At the current time, Netflix is making games available for Android users, but support for iOS is "on the way." Netflix says that it's early days, but its goal is to build a library of games offering "something for everyone."...
netflix mobile games stranger things

Netflix Now Testing Integrated Mobile Games in Poland

Thursday August 26, 2021 10:46 am PDT by
Netflix earlier this year confirmed plans to get into mobile gaming, and now the company is testing its gaming experience with Netflix users in Poland. Netflix's Polish Twitter account today tweeted that the Android Netflix app in Poland is offering access to "Stranger Things 1984" and "Stranger Things 3," two mobile game options. According to NetflixGeeked, the games are included with a...
Netflix

Netflix to Take on Apple Arcade With Mobile Games for Subscribers

Tuesday July 20, 2021 1:32 pm PDT by
Netflix today confirmed that it is planning to expand on its TV movie offerings with a new gaming offering. During the company's second quarter earnings report (via CNET), Netflix said that gaming is "another new content category," similar to its expansion into original films, animation, and unscripted TV. Netflix plans to focus primarily on games that are designed for mobile devices, with...
Netflix

Apple Arcade Facing More Competition as Netflix Plans Expansion Into Video Games

Wednesday July 14, 2021 3:39 pm PDT by
Netflix is planning to add to its TV and movie offerings by breaking into video game content, reports Bloomberg. Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as vice president of game development, and he will report to Netflix chief operating officer Greg Peters. At Facebook, Verdu worked with developers to bring games and other content to the Oculus VR headset. ...
applearcade

Apple Considered Launching Cloud Gaming Service

Monday October 18, 2021 7:05 am PDT by
Apple has discussed launching a cloud-based gaming service to rival the likes of Xbox Cloud Gaming and Google Stadia, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman explained that Apple has considered launching a cloud-based game streaming service like its competitors (emphasis our own):Apple's gaming service is somewhat unique, relying on games that run on ...
Netflix

Netflix Considering Move into Gaming With Apple Arcade-Style Bundle

Tuesday May 25, 2021 2:48 am PDT by
Netflix is mulling an expansion into online gaming that could end up being similar to Apple's digital subscription offering, Apple Arcade, according to multiple reports. News of the plans began trickling out on Friday when The Information reported that Netflix had approached veteran game industry executives about joining the company. Netflix is looking to hire an executive to oversee an...
netflix sign up

Apple Discussed 'Punitive Measures' Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...

Popular Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...