Apple Will Continue to Accept App Store Submissions Throughout Holiday Season

Apple today announced that developers will be able to submit new and updated app submissions via App Store Connect throughout the upcoming holiday season.

Mac App Store General Feature
Apple notes that the app review process may take longer from November 24 to November 28 and from December 23 to December 27:

This year, we're pleased to continue accepting submissions in App Store Connect throughout the upcoming holidays. Make sure your apps are up to date and ready for the busiest season on the App Store. Due to anticipated high volume, plan to send time-sensitive submissions early. Please note that reviews may take longer to complete from November 24 to 28 and December 23 to 27.

This marks a change from previous years when App Store Connect would not accept submissions during the holiday season.

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Top Rated Comments

TheWatchfulOne Avatar
34 months ago

I always found it odd that during a peak time for new devices developers couldn’t make any changes.
As a developer, I didn't find it odd that people want to take vacation time over Christmas.
Score: 21 Votes (Like | Disagree)
mabhatter Avatar
34 months ago

I always found it odd that during a peak time for new devices developers couldn’t make any changes.
Not weird at all. Apps should be shaken out by the Holiday season. Devs are more likely to push a broken update in a rush to go on their own vacations... then it makes Apple look bad when everyone unboxed new devices and apps don't work.

Not to mention, it reduces load on the App Store because the usual companies with their useless weekly 250mb-500mb+ updates aren't sending stuff out. Then new devices have more bandwidth on Apple servers at the very busy season.
Score: 12 Votes (Like | Disagree)
dlewis23 Avatar
34 months ago

I always found it odd that during a peak time for new devices developers couldn’t make any changes.
You find it odd they let there employees go home and not have to work during the holidays?
Score: 12 Votes (Like | Disagree)
sdf Avatar
34 months ago

Oh great, encouraging more work during time that should be spent with family and friends taking a break for a change.
Not everyone follows the holidays you do.
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
34 months ago
This is great news. We need more apps to support the ProMotion for iOS and macOS before this year is up ?
Score: 4 Votes (Like | Disagree)
KrisLord Avatar
34 months ago
I always found it odd that during a peak time for new devices developers couldn’t make any changes.
Score: 3 Votes (Like | Disagree)