Just two days after Apple further advanced its Apple silicon portfolio with the M1 Pro and M1 Max, marking the first professional high-end chips designed for the Mac, Intel is reportedly making yet another attempt to win Apple back as a customer.
A day before Apple's long-awaited "Unleashed" event, Intel's CEO, Pat Gelsinger, said despite Apple moving away from his company's processors, he still hopes that Apple will return to Intel as a customer. Apple announced in June of 2020 its two-year-long transition to Apple silicon for the Mac, and despite Intel's best hopes and dreams, Apple is continuing its momentum to break up with it.
Now, a new report from DigiTimes is further indicating Intel is still trying to win back Apple as a customer. According to the report, Intel, alongside Samsung, is "striving to win orders for Apple's in-house developed Mac processors." Such a move from Apple would mean the company no longer relies entirely on TSMC for the production of its Mac processors, a decision that sources quoted in the report say is unlikely.
Intel's actions and comments publicly and seemingly behind closed doors could not be further apart. While Intel's CEO publicly expressed his wish to have Apple back as a customer, the company continues to run anti-Mac marketing campaigns targeted towards Apple and the Mac. Oddly enough, these campaigns, which have ranged from "social experiments" to tweets that backfired, all occur as Intel and Apple still work together to an extent.
After the new 14-inch and 16-inch MacBook Pro, Apple no longer has an Intel processor in its entire MacBook (Air and Pro) lineup. Apple still has the larger 27-inch iMac, the Mac Pro, and a high-end Mac mini running with Intel processors. All of which are expected to be updated next year, with the latter happening sooner rather than later.
An Intel spokesperson declined to respond to our email asking for a comment about the M1 Pro, M1 Max, and Apple dropping even more Intel-powered Macs from its lineup.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Wednesday November 19, 2025 4:00 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Thursday November 20, 2025 7:01 am PST by Tim Hardwick
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
Thursday November 20, 2025 8:21 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
Intel really comes across like a narcissist here. They cause heated situations (pun intended), promise you stuff that they don't do or deliver, claim that they are the best and still speak badly about you behind your back. And yet, they still want you to come back to them after all of the nastiness they have done to you.
I love Pat's optimism. "Yeah I know my girlfriend left me, but I'm sure she'll come back soon." "Yeah I know she's now engaged, but it's just temporary, she'll be back soon." "Yeah I know she's now married with kids and living on the other side of the world, but I'm pretty sure she'll be back any day now..."
