Just two days after Apple further advanced its Apple silicon portfolio with the M1 Pro and M1 Max, marking the first professional high-end chips designed for the Mac, Intel is reportedly making yet another attempt to win Apple back as a customer.
A day before Apple's long-awaited "Unleashed" event, Intel's CEO, Pat Gelsinger, said despite Apple moving away from his company's processors, he still hopes that Apple will return to Intel as a customer. Apple announced in June of 2020 its two-year-long transition to Apple silicon for the Mac, and despite Intel's best hopes and dreams, Apple is continuing its momentum to break up with it.
Now, a new report from DigiTimes is further indicating Intel is still trying to win back Apple as a customer. According to the report, Intel, alongside Samsung, is "striving to win orders for Apple's in-house developed Mac processors." Such a move from Apple would mean the company no longer relies entirely on TSMC for the production of its Mac processors, a decision that sources quoted in the report say is unlikely.
Intel's actions and comments publicly and seemingly behind closed doors could not be further apart. While Intel's CEO publicly expressed his wish to have Apple back as a customer, the company continues to run anti-Mac marketing campaigns targeted towards Apple and the Mac. Oddly enough, these campaigns, which have ranged from "social experiments" to tweets that backfired, all occur as Intel and Apple still work together to an extent.
After the new 14-inch and 16-inch MacBook Pro, Apple no longer has an Intel processor in its entire MacBook (Air and Pro) lineup. Apple still has the larger 27-inch iMac, the Mac Pro, and a high-end Mac mini running with Intel processors. All of which are expected to be updated next year, with the latter happening sooner rather than later.
An Intel spokesperson declined to respond to our email asking for a comment about the M1 Pro, M1 Max, and Apple dropping even more Intel-powered Macs from its lineup.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
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Intel really comes across like a narcissist here. They cause heated situations (pun intended), promise you stuff that they don't do or deliver, claim that they are the best and still speak badly about you behind your back. And yet, they still want you to come back to them after all of the nastiness they have done to you.
I love Pat's optimism. "Yeah I know my girlfriend left me, but I'm sure she'll come back soon." "Yeah I know she's now engaged, but it's just temporary, she'll be back soon." "Yeah I know she's now married with kids and living on the other side of the world, but I'm pretty sure she'll be back any day now..."
