As part of a number of new product announcements and updates today, Apple restructured its website to more prominently highlight AirPods as their own product category, while creating "TV & Home," "Only on Apple," and a new "Accessories" tab.
The new menu bar looks considerably more crowded than before but highlights Apple's shifting strategy to focus on the AirPods separately from its TV and home strategies. The new "TV & Home" section highlights the Apple TV, Apple TV+, the HomePod mini, the Home app, and HomeKit supported accessories. "Only on Apple," the newest section to Apple's website, includes all of the company's own services such as Apple Music, Apple Fitness+, Apple Arcade, and more.
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
As usual, the event is expected to take place in the first half of September.
Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...
Friday August 14, 2026 12:15 pm PDT by Juli Clover
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027.
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Thursday August 13, 2026 4:20 pm PDT by Juli Clover
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV.
iPhone 18 Pro
The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
