Some Customers Unhappy With Apple Watch Series 7 Color Options

With pre-orders for the Apple Watch Series 7 opening today, dissatisfaction with Apple's new color options has been expressed by some customers and pundits on social media.

apple watch series 7 aluminum colors
The aluminum Apple Watch Series 6 was available in Space Gray, Silver, Gold, Blue, and (PRODUCT)RED aluminum color options, while the aluminum ‌Apple Watch Series 7‌ overhauled the lineup of colors, and is available in Midnight, Starlight, Green, Blue, and (PRODUCT)RED.

These are the same colors offered with the iPhone 13 mini and ‌iPhone‌ 13, except there is a Pink option instead of Green. The new iPad mini is also available in a mix of colors, mirroring Starlight and Pink from the Apple Watch Series 7 and ‌iPhone‌ 13, carrying over Space Gray, and introducing a new Purple color.

The Apple Watch's Blue and Red tones have been slightly tweaked from last year's offerings, while Green is a totally new option. Midnight replaces Space Gray with a very dark navy, while Starlight replaces Silver and Gold with a subtle champagne color.

With such significant changes coming to the Apple Watch's color options this year, some customers have expressed confusion and irritation with the new hues. The replacement of Silver and Gold with Starlight has attracted particular ire, with some fans of the previous options being disappointed with the single new champagne-style color. Some fans of Silver have criticized Starlight for being too warm, while some fans of Gold have found it to be too desaturated.

While there are still Silver and Gold stainless steel Apple Watch options this year, Space Black has been replaced by Graphite, except on the Hermés models.

Stainless steel Link Bracelet users have also noted incongruity with some Series 7 models. This is particularly evident with the Graphite Stainless Steel Apple Watch, which no longer matches its accompanying Link Bracelet.

Although the Link Bracelet is a stainless steel band designed to twin with a stainless steel Apple Watch, some users have enjoyed using the band with the Silver aluminum Apple Watch in previous years. With Starlight replacing Silver, some users have noted that the cool silver of the Link bracelet now clashes with the warm tone of Starlight.

Other mismatching band and casing combinations have been noted by users across various social media platforms and websites, with some claiming that the Series 7's colors mismatch with more bands, more severely compared to the color options offered in previous years.

There is now an unprecedented level of fragmentation with Apple's color options across its product lines. The ‌iPhone‌ 13 and Apple Watch Series 7 now contrast with the iPad Air and AirPods Max models, as well as the 24-inch iMac and ‌iPhone‌ 12, with other devices like the ‌iPad mini‌ overlapping the divide.

Apple effectively now has three separate color palettes for its devices, in addition to the pre-existing tonal differences with the same shade that was common to see with the likes of Space Gray. Other product lines, such as the iPad Pro, MacBook Pro, and HomePod mini, also no longer have any matching colors with the aluminum Apple Watch Series 7 or standard ‌iPhone‌ 13 models. This appears to have irked some users who like to have matching colors across multiple Apple devices.

As yet, there are no rumors about what colors Apple's redesigned MacBook Pro and Mac mini machines could be available in. When they do arrive, likely at an event later this month, there may be some more clarity about Apple's plans for color options going forward.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Foldable iPhone 2023 Feature 1

Foldable iPhone Display Production Begins Ahead of Launch Next Year

Wednesday July 9, 2025 10:59 pm PDT by
Production of foldable OLED displays for Apple's first foldable iPhone have begun ahead of its expected launch next year, Korea's ETNews reports. The first foldable iPhone's displays are being produced by Samsung Display, who are establishing a production line dedicated to the upcoming Apple device its A3 factory in Asan, Chungcheongnam-do. The production line will make displays exclusively...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...

Top Rated Comments

4jasontv Avatar
49 months ago
Some people are always unhappy.
Score: 67 Votes (Like | Disagree)
DerfBWH Avatar
49 months ago

Some people are always unhappy.
Having no neutral colors in the midrange models of the line seems like a big oversight, not a picky thing.
Score: 62 Votes (Like | Disagree)
azentropy Avatar
49 months ago
Not having a standard silver or space gray/black aluminum model is strange. Starlight is too yellowish/beige and midnight is dark blue. Going to turn off a lot of people.
Score: 42 Votes (Like | Disagree)
sniffies Avatar
49 months ago
One of the luckiest numbers, one of the s****est launches
Score: 36 Votes (Like | Disagree)
turbineseaplane Avatar
49 months ago
I don't really like any of the Apple colors this year -- on any of the new products..

An exceptionally "meh" round of colors
Score: 34 Votes (Like | Disagree)
james2538 Avatar
49 months ago
The fact that colors and hues are different across products lines is an embarrassment.

This is not what the Apple of the past 20 years was about. I feel like we’ve gotten closer and closer to the sloppy Apple from the 90s.
Score: 34 Votes (Like | Disagree)