Some Customers Unhappy With Apple Watch Series 7 Color Options

With pre-orders for the Apple Watch Series 7 opening today, dissatisfaction with Apple's new color options has been expressed by some customers and pundits on social media.

apple watch series 7 aluminum colors
The aluminum Apple Watch Series 6 was available in Space Gray, Silver, Gold, Blue, and (PRODUCT)RED aluminum color options, while the aluminum ‌Apple Watch Series 7‌ overhauled the lineup of colors, and is available in Midnight, Starlight, Green, Blue, and (PRODUCT)RED.

These are the same colors offered with the iPhone 13 mini and ‌iPhone 13‌, except there is a Pink option instead of Green. The new iPad mini is also available in a mix of colors, mirroring Starlight and Pink from the Apple Watch Series 7 and ‌iPhone 13‌, carrying over Space Gray, and introducing a new Purple color.

The Apple Watch's Blue and Red tones have been slightly tweaked from last year's offerings, while Green is a totally new option. Midnight replaces Space Gray with a very dark navy, while Starlight replaces Silver and Gold with a subtle champagne color.

With such significant changes coming to the Apple Watch's color options this year, some customers have expressed confusion and irritation with the new hues. The replacement of Silver and Gold with Starlight has attracted particular ire, with some fans of the previous options being disappointed with the single new champagne-style color. Some fans of Silver have criticized Starlight for being too warm, while some fans of Gold have found it to be too desaturated.

While there are still Silver and Gold stainless steel Apple Watch options this year, Space Black has been replaced by Graphite, except on the Hermés models.

Stainless steel Link Bracelet users have also noted incongruity with some Series 7 models. This is particularly evident with the Graphite Stainless Steel Apple Watch, which no longer matches its accompanying Link Bracelet.

Although the Link Bracelet is a stainless steel band designed to twin with a stainless steel Apple Watch, some users have enjoyed using the band with the Silver aluminum Apple Watch in previous years. With Starlight replacing Silver, some users have noted that the cool silver of the Link bracelet now clashes with the warm tone of Starlight.

Other mismatching band and casing combinations have been noted by users across various social media platforms and websites, with some claiming that the Series 7's colors mismatch with more bands, more severely compared to the color options offered in previous years.

There is now an unprecedented level of fragmentation with Apple's color options across its product lines. The ‌iPhone 13‌ and Apple Watch Series 7 now contrast with the iPad Air and AirPods Max models, as well as the 24-inch iMac and iPhone 12, with other devices like the ‌iPad mini‌ overlapping the divide.

Apple effectively now has three separate color palettes for its devices, in addition to the pre-existing tonal differences with the same shade that was common to see with the likes of Space Gray. Other product lines, such as the iPad Pro, MacBook Pro, and HomePod mini, also no longer have any matching colors with the aluminum Apple Watch Series 7 or standard ‌iPhone 13‌ models. This appears to have irked some users who like to have matching colors across multiple Apple devices.

As yet, there are no rumors about what colors Apple's redesigned MacBook Pro and Mac mini machines could be available in. When they do arrive, likely at an event later this month, there may be some more clarity about Apple's plans for color options going forward.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

4jasontv Avatar
28 months ago
Some people are always unhappy.
Score: 67 Votes (Like | Disagree)
DerfBWH Avatar
28 months ago

Some people are always unhappy.
Having no neutral colors in the midrange models of the line seems like a big oversight, not a picky thing.
Score: 62 Votes (Like | Disagree)
azentropy Avatar
28 months ago
Not having a standard silver or space gray/black aluminum model is strange. Starlight is too yellowish/beige and midnight is dark blue. Going to turn off a lot of people.
Score: 42 Votes (Like | Disagree)
sniffies Avatar
28 months ago
One of the luckiest numbers, one of the s****est launches
Score: 36 Votes (Like | Disagree)
turbineseaplane Avatar
28 months ago
I don't really like any of the Apple colors this year -- on any of the new products..

An exceptionally "meh" round of colors
Score: 34 Votes (Like | Disagree)
james2538 Avatar
28 months ago
The fact that colors and hues are different across products lines is an embarrassment.

This is not what the Apple of the past 20 years was about. I feel like we’ve gotten closer and closer to the sloppy Apple from the 90s.
Score: 34 Votes (Like | Disagree)

Popular Stories

Apple Logo

Apple Discontinued These 5 Products This Year

Monday November 27, 2023 7:03 am PST by
As the end of 2023 nears, now is a good opportunity to look back at some of the devices and accessories that Apple discontinued throughout the year. Apple products discontinued in 2023 include the iPhone 13 mini, 13-inch MacBook Pro, MagSafe Battery Pack, MagSafe Duo Charger, and leather accessories. Also check out our lists of Apple products discontinued in 2022 and 2021. iPhone Mini ...
ios 17 namedrop

Police Departments and News Sites Spreading Misinformation About How iOS 17 NameDrop Feature Works

Monday November 27, 2023 5:11 pm PST by
Apple with iOS 17.1 and watchOS 10.1 introduced a new NameDrop feature that is designed to allow users to place Apple devices near one another to quickly exchange contact information. Sharing contact information is done with explicit user permission, but some news organizations and police departments have been spreading misinformation about how functions. As noted by The Washington Post,...
iOS 17

iOS 17.1.2 Update for iPhone Likely to Be Released This Week

Monday November 27, 2023 8:24 am PST by
Apple will likely release iOS 17.1.2 this week, based on mounting evidence of the software in our website's analytics logs in recent days. As a minor update, iOS 17.1.2 should be focused on bug fixes, but it's unclear exactly which issues might be addressed. Some users have continued to experience Wi-Fi issues on iOS 17.1.1, so perhaps iOS 17.1.2 will include the same fix for Wi-Fi...
Cyber Monday Deals Feature 2022

40+ Apple Cyber Week Deals for AirPods, iPad, Apple Watch, and More

Sunday November 26, 2023 9:47 am PST by
Cyber Week has taken the place of Black Friday, and you'll find some of the same deals still around for the next few days, although many from Black Friday have now expired. This includes dozens of record low prices on Apple products like AirPods, iPad, Apple Watch, MacBook, iPhone, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
General Black Friday Deals 2022 Green

40+ Apple Black Friday Deals Still Available for AirPods, iPhone, iPad and More

Friday November 24, 2023 5:01 am PST by
Black Friday 2023 has officially ended, but we're still tracking some of the best deals of the year on Apple products like AirPods, iPad, iPhone, MacBook, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically, in this article we're...