The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone.
TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, A15 Bionic chip, ProMotion displays, and presumably the large battery, the newest iPhone costs $570 to build, while the iPhone 12 Pro cost merely $548. Compared to the Samsung Galaxy S21+, both iPhones are however significantly more expensive to build.
The increase in build costs from the iPhone 12 Pro to the iPhone 13 Pro is notable but not as pronounced as last year's increase from the iPhone 11. The iPhone 12 introduced 5G support, a new 5nm chip, and the return of flat edges. Those changes resulted in the iPhone 12 being 21% more expensive for Apple to build than the iPhone 11.
In the run-up to the launch of the iPhone 13 and iPhone 13 Pro last month, a report suggested that due to increased costs for chip production, Apple would increase the price of the iPhone 13 as a means of compensating. That did not occur, and Apple instead kept the same price points for the iPhone 13, on top of introducing more aggressive carrier subsidies. Another report suggested that Apple was looking at new ways to assemble the cameras in an iPhone to save costs.
Clearly the end-user price should go up by $20, since so many here have relentlessly insisted that Apple leaving out the charging brick means the end-user price has to come down by the price of the charging brick or else they’re getting ripped off. It works both ways, right?
Samsung Display is developing new under-panel camera technology that Apple plans to use to hide Face ID under the display on next year's tentatively named "iPhone 15 Pro" models, according to sources cited by Korean website The Elec.
While rumors suggest that this year's "iPhone 14 Pro" models will feature both a "hole-punch" and a pill-shaped cutout for the front camera and Face ID...
Wednesday January 12, 2022 11:16 am PST by Joe Rossignol
Based on the latest rumors, it is now looking unlikely that iPhone 14 Pro models will have Face ID under the display as initially claimed.
Earlier today, display industry consultant Ross Young claimed that iPhone 14 Pro models will feature both hole-punch and pill-shaped cutouts near the top of the display. Young believes the hole will be for the Face ID dot projector, while the pill-shaped...
Tuesday September 14, 2021 11:37 am PDT by Juli Clover
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro.
The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
Wednesday September 15, 2021 1:50 pm PDT by Juli Clover
Just a day after the iPhone 13 models were announced by Apple, the first Geekbench score has already surfaced. Someone has benchmarked the GPU performance of the iPhone 13 Pro, and there's a significant performance increase compared to the prior-generation iPhone 12 Pro.
The iPhone 13 Pro, or iPhone14,2, earned a Metal score of 14216, a 55 percent increase compared to the 9123 Metal score...
Wednesday March 9, 2022 11:46 pm PST by Sami Fathi
A new video posted to Twitter has offered a first hands-on look at Apple's new green iPhone 13 and the Alpine Green iPhone 13 Pro color options announced earlier this week.
Following a tradition it started in 2021, Apple this week introduced new iPhone colors for the spring. The company unveiled only a new purple color for the iPhone 12 last year, but this year introduced two colors for the...
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst.
Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Friday September 17, 2021 9:27 am PDT by Juli Clover
Apple today published a seven minute video positioned as a tour of the iPhone 13 and 13 Pro, with the walkthrough coinciding with the pre-orders that are now live.
Filmed at the Tower Theater Apple Store in Los Angeles, the tour highlights the four available sizes, camera technology like Cinematic Mode and improved low-light performance, the Ceramic Shield display and IP68 water resistance,...
Apple's "iPhone 14 Pro" models will feature more memory than has ever been offered in an iPhone before, according to a recent report.
Apple is said to be planning to launch four iPhone 14 models in September 2022, including a 6.1-inch "iPhone 14," 6.7-inch "iPhone 14 Max," 6.1-inch "iPhone 14 Pro," and 6.7-inch "iPhone 14 Pro Max." In a research note with Haitong International Securities,...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Even though Black Friday is officially over, we're still tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13.
Note: MacRumors is an...
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet.
Note:...
Black Friday deals have been in full swing for the better part of a month, and even with the shopping holiday officially over, we're still seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini.
Note: MacRumors is an affiliate partner with ...
Friday November 25, 2022 2:58 am PST by Sami Fathi
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Our Black Friday coverage continues through the weekend with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
Friday November 25, 2022 3:33 am PST by Tim Hardwick
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes.
If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
We're tracking all of the best Apple product discounts for Black Friday as they continue through the weekend, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra.
Note: MacRumors is an affiliate...
Top Rated Comments
Look at samsung s21+ its costs $508 to build but retailed for $999 when it came out
The iPhone 13 Pro costs $570 to build but retailed at $999
who's overpriced samsung or apple??
The world makes you believe its Apple.
The correct answer is: c) both