The iPhone 13 Pro costs Apple around $20 more to build compared to last year's iPhone 12 Pro, but despite the lower margin of revenue for the company, the iPhone 13 Pro still starts at the same $999 price point as last year's entry-level Pro iPhone.
TechInsights did a costs analysis breakdown of the new iPhone 13 Pro, finding that due to higher component costs related to the improved camera, A15 Bionic chip, ProMotion displays, and presumably the large battery, the newest iPhone costs $570 to build, while the iPhone 12 Pro cost merely $548. Compared to the Samsung Galaxy S21+, both iPhones are however significantly more expensive to build.
The increase in build costs from the iPhone 12 Pro to the iPhone 13 Pro is notable but not as pronounced as last year's increase from the iPhone 11. The iPhone 12 introduced 5G support, a new 5nm chip, and the return of flat edges. Those changes resulted in the iPhone 12 being 21% more expensive for Apple to build than the iPhone 11.
In the run-up to the launch of the iPhone 13 and iPhone 13 Pro last month, a report suggested that due to increased costs for chip production, Apple would increase the price of the iPhone 13 as a means of compensating. That did not occur, and Apple instead kept the same price points for the iPhone 13, on top of introducing more aggressive carrier subsidies. Another report suggested that Apple was looking at new ways to assemble the cameras in an iPhone to save costs.
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
Wednesday November 19, 2025 7:26 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these...
Friday November 21, 2025 2:26 am PST by Tim Hardwick
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup.
According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...
Clearly the end-user price should go up by $20, since so many here have relentlessly insisted that Apple leaving out the charging brick means the end-user price has to come down by the price of the charging brick or else they’re getting ripped off. It works both ways, right?
