Apple is reportedly planning to increase the price of the upcoming iPhone 13 series as a way to compensate for the increased costs of chip production from its leading chip supplier TSMC, according to a report from DigiTimes.
According to the report, TSMC is planning to increase the costs of its chip production, impacting several customers, including Apple. TSMC is reportedly looking to increase its costs by as much as 20% for its "advanced and mature process technologies." The new changes are expected to go into effect in January.
TSMC has reportedly notified customers of price increases by as much as 20% for its advanced and mature process technologies, with the new prices set to be effective starting January 2022. The price adjustments will also be for the orders scheduled to be fulfilled starting December.
For TSMC's advanced sub-7nm process technologies, quotes will rise by 3-10%, the sources indicated. Apple, the biggest client of TSMC with its orders accounting for over 20% of the foundry's total wafer revenue, will experience a 3-5% price hike, the sources said.
As a way to compensate for the increase of the costs, Apple is reportedly eyeing to increase the costs of the upcoming iPhone 13 series to "mitigate the impact of rising costs on their profitability."
While facing rising production costs, brand vendors may end up passing the costs onto end-market customers, the observers said.
Apple is likely to set higher prices for its upcoming iPhone and other series, according to market sources. Multiple notebook brand vendors, which have raised their prices by 5-10% so far this year, continue to explore ways to mitigate the impact of rising costs on their profitability.
Apple this year is preparing some considerable improvements for the iPhone 13, including features specifically designed for professional photographers and videographers. On the higher-end models of the upcoming lineup, Apple is rumored to be adding support for ProRes for videos and portrait mode videos. Apple may see both of these features as justification for an increase in price on its most premium iPhones.
Apple is expected to hold an all-digital event which will include the announcement of the iPhone 13 and Apple Watch Series 7 in just a few weeks. To catch up on everything we know about the upcoming iPhones, be sure to check out our comprehnsive guide.
I'm sure Apple will lower the prices again as soon as the chip shortage ends and the production get cheaper, like they have always done in the past. Oh wait ...
I mean, the prices have always looked nice in US dollar but it is just insane to see that price tag in something like Euro. Yes, tax is not included in the price blablabla but it still does not come close. I remember those days when Apple only replaced the $ sign with the € sign but now it is like 200 in Euro on top! they also seem to be penny pinching with ridiculous prices like "X Euro and 41 Cent". Even Apple must know their prices are insane, since they are usually promoting the "from" price, based on a monthly financed price now instead of showing the full price straight away. Who would have ever thought you will have to finance a phone?! I know the US loves financing stuff and paying later but that usually does not fly well here.
Thankfully I am not in the market of a new iPhone. I have not even taken advantage of the 12 Pro Max camera yet thanks to going from lockdown to lockdown. Finally will be able to use it for the first time on vacation in a year next week. Also, iOS has advanced so little. What do you need to upgrade for? Only to go back using the same apps on the same Home Screen that you probably haven't been bothered to change in years :D
edit: just realised this post is a lot about "me" lol oh well, it is a forum
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April.
iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro.
Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
Tuesday March 21, 2023 11:01 am PDT by Juli Clover
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today.
Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa.
Voice...
Tuesday March 21, 2023 11:43 am PDT by Juli Clover
The iOS 16.4 release candidate version that was provided to developers today appears to hint at a new set of AirPods that could be coming in the near future. According to @aaronp613, the beta features references to AirPods that have a model number of A3048 and an AirPods case with a model number of A2968.
There have been no rumors that new AirPods are on the horizon, and it is early for...
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Nothing today announced the launch of its second-generation wireless earbuds, the Nothing Ear (2), which offer many of the same features as Apple's AirPods Pro 2 at a lower price point. We went hands-on with the Ear (2) earbuds to see whether they're a viable alternative to the AirPods Pro 2 for those who want to save some cash.
The Ear (2) earbuds are the successor to the Nothing Ear (1),...
Tuesday March 21, 2023 10:25 am PDT by Juli Clover
Apple today seeded the release candidate versions of upcoming iOS 16.4 and iPadOS 16.4 updates to developers for testing purposes, with the software coming a week after the launch of the fourth betas. The RCs mark the final version of the software that will be provided to the public in the near future. Registered developers are able to download the iOS 16.4 and iPadOS 16.4 updates...
Thursday March 23, 2023 3:41 am PDT by Tim Hardwick
Apple is tracking the attendance of its employees at offices using badge records in order to ensure they are coming in at least three times a week, according to Platformer's Zoë Schiffer.
Since April 2022, Apple employees have been operating on a hybrid home/office work policy as part of a gradual return strategy following the pandemic, with staff required to work from the office at least...
Thursday March 23, 2023 6:42 am PDT by Joe Rossignol
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular.
Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
Top Rated Comments
- Apple: “It is a sign!” *Raises prices*
Thankfully I am not in the market of a new iPhone. I have not even taken advantage of the 12 Pro Max camera yet thanks to going from lockdown to lockdown. Finally will be able to use it for the first time on vacation in a year next week. Also, iOS has advanced so little. What do you need to upgrade for? Only to go back using the same apps on the same Home Screen that you probably haven't been bothered to change in years :D
edit: just realised this post is a lot about "me" lol oh well, it is a forum
on device scanning,
privacy gone,
higher prices,
no fingerprint reader,
no telephoto lens