More Than 100 Million People Worldwide Use an Apple Watch

The Apple Watch continues to be the most popular smart watch on the market, and in Q2 2021, Apple hit a new user base milestone, according to Counterpoint Research's Global Smartwatch Shipments Tracker.

counterpoint apple watch market share q2 2021
There are now more than 100 million active Apple Watch users thanks to the device's design, health features, and related services. It's possible Apple hit this milestone even earlier than 2021, as Neil Cybart said in February that based on his estimates, Apple reached 100 million users in December.

In the second quarter of 2021, global smart watch shipments were up 27 percent overall, and Apple was able to maintain its number one position. Apple's market share was at 28 percent, down slightly from 30 percent in the year-ago quarter, but well above competitors like Huawei, Samsung, and Garmin.

The United States continues to be Apple's largest market, responsible for more than half of the Apple Watch user base.

During the quarter, the Apple Watch Series 6 was the most popular smart watch overall, followed by the Apple Watch SE. The Samsung Galaxy Watch Active 2 took the third spot, followed by the Apple Watch Series 3 in fourth and the Imoo Z6-4G in fifth.

counterpoint top selling watches q2 2021
Apple in just a few weeks is set to debut its newest wrist-worn device, the Apple Watch Series 7. The Series 7 will feature the first redesign we've seen in years, with Apple adopting a flat-edged design, a larger display, and new 41mm and 45mm case sizes.

We're expecting Apple to debut the new Apple Watch Series 7 models alongside the iPhone 13 lineup, and we could be hearing details on an event date within the next two weeks.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...

Top Rated Comments

boak Avatar
50 months ago

Things I don't like -

Being asked to Breath and Stand all day long.
You can disable those notifications!
Score: 10 Votes (Like | Disagree)
jamcgahey Avatar
50 months ago
Thank you to apple for doubling down on fitness. It has allowed me to find actual purpose in having one over the years.
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
50 months ago
That's pretty impressive. Such a success!

I Cannot wait for the new Apple Watch to be out next month.
Score: 6 Votes (Like | Disagree)
svish Avatar
50 months ago
Love my apple watch. It is an excellent smartwatch.
Score: 6 Votes (Like | Disagree)
akidokraja Avatar
50 months ago
One word: BATTERY. More battery life is desperately needed.
Score: 5 Votes (Like | Disagree)
Maconplasma Avatar
50 months ago

I’m guessing since Apple has a monopoly on the Apple watch, it, too, shall soon be deemed “essential” :)
Uh yeah of course they have a monopoly on the Apple Watch. Who else makes an Apple Watch? ?. Samsung also has a monopoly on the Samsung Watch. SMH.
Score: 5 Votes (Like | Disagree)