Apple Expands Native Maps Rating and Review Feature to the U.S.

Apple appears to be expanding on the native Apple Maps review functionality that it first introduced in iOS 14, allowing ‌Apple Maps‌ users in the United States the option to review places of interest, restaurants, and other locations.

apple maps ratings 1
In the ‌Apple Maps‌ app in iOS 14 and iOS 15, U.S. users can now see an option to provide a thumbs up or thumbs down for most locations. Tapping on the thumbs up/down icon brings up a secondary interface for providing thumbs up and thumbs down ratings for various categories like products, customer service, food, atmosphere, and more, based on the location being reviewed.

Users also have the option to upload photos of the location to the ‌Apple Maps‌ app to be added to the maps listing.

apple maps ratings 2
At the current time, the ‌Apple Maps‌ native rating system is displayed alongside the Yelp ratings that are provided for various locations. Apple may eventually be planning to replace Yelp and TripAdvisor integrations, but will need to build up a database of ratings before that will be possible.

There are no options for written reviews at this time, however, so it is not clear if Apple plans to entirely replace Yelp.

Native rating options in the ‌Apple Maps‌ app appear to be new for users in the United States, but Apple has been testing the feature in other countries like the UK and Australia for some time now. Ratings may also be available in additional countries based on the Ratings and Photos Terms legal site for Maps that was shared on Reddit.

Top Rated Comments

LeadingHeat Avatar
11 months ago
The worst is when you want to look at more than 3 pictures from the restaurant and it takes you to the App Store to redownload Yelp. This will be a welcome addition, I just wish they allowed text to be inputted so we can fully replace Yelp!
Score: 17 Votes (Like | Disagree)
GeoStructural Avatar
11 months ago
Finally, I hate having to open the Yelp app just to read a review or see some pictures. Sometimes deciding between two restaurants or which landmark to visit in a short trip is based on reviews, I think this feature is great.
Score: 13 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
11 months ago
Wow! this is going to be very helpful. Welcome Addition to Maps.

I hate having to deal with the YELP and GOOGLE.
Score: 10 Votes (Like | Disagree)
aforty Avatar
11 months ago

This is stupid, why build what they can just buy? They should just have bought Yelp. With all the weird and confusing acquisitions all these companies do throughout the years, seems the more obvious ones escape them.
On the flip side, why buy something you can build and source yourself?
Score: 9 Votes (Like | Disagree)
ipedro Avatar
11 months ago

This is stupid, why build what they can just buy? They should just have bought Yelp. With all the weird and confusing acquisitions all these companies do throughout the years, seems the more obvious ones escape them.
Yelp reviews aren’t entirely reliable because people go to review sites/apps for two primary reasons:

A. They’re looking for reviews
B. They had a bad experience and want to complain

The third and just as important reason isn’t compelling enough to visit a site/app and spend time reviewing: they liked the place.

Ditching the star system is the first good move. A simple thumbs up or down, is going to yield a more universal standard. Written reviews almost always skew negative. People generally write good reviews if the place was off the charts amazing or if they were given an incentive (monetary, promotional, discounts).

Finally, reviews are only as reliable as the most recent ones. Good reviews from years ago may not mean much if the place hasn’t renovated in a long while, the rotating staff of waiters are currently lazy/rude and the star chef hasn’t worked there in a while. Similarly, bad reviews might’ve compelled a business to improve or the place was so bad that it has shut down. So a back catalogue of reviews isn’t all that valuable. Yelp doesn’t have much of an edge due to its ”head start”.

All of this comes together as poor data quality and so Apple doesn’t need Yelp to gradually assemble a more accurate sense of reviews. With its established user base of hundreds of millions, and with the ratings built in natively, Apple can get recent reviews rather quickly. Ultimately, being natively integrated, that picture you took of a steak dinner can be recognized as food by Photos’ machine learning and correlated to the GPS coordinates of a restaurant you went to. A simple prompt by Siri “Did you like it?” with a thumbs up/down, can help Apple fill in those reviews over a short period of time.


UPDATE: This just showed up for me in Canada. I’m a Canadian user with a Canadian Apple ID on iOS 15 Beta 6 Looks like we’re getting a wider rollout.


I was able to add photos to public art in Maps.


Attachment Image

Attachment Image
Score: 8 Votes (Like | Disagree)
dontwalkhand Avatar
11 months ago

Yeah I hate seeing Yelp reviews in Maps. I hope this means that Yelp is going away sooner rather than later.
Yelp does nothing but ruin honest businesses with their predatory practices. I am hoping the Apple solution will be little more tolerable for small business owners.
Score: 7 Votes (Like | Disagree)

Related Stories

apple maps and look around

Apple Maps Begins Surveying Hong Kong for 'Look Around'

Monday May 10, 2021 6:29 am PDT by
As part of its continued push to expand the availability of features to more locations worldwide, Apple has begun to survey Hong Kong for Apple Maps' "Look Around" feature, which offers users a 360-degree immersive panoramic look of a city or location. Apple says that it is surveying all of Hong Kong, including the Hong Kong islands, Kowloon, New Territories, and the Macao Bridge. Image...
apple maps report incident red

Apple Maps Users in the Netherlands Can Now Report Traffic Incidents

Tuesday August 17, 2021 3:29 am PDT by
Starting with iOS 14.5, Apple Maps gained the ability for users in the United States to report incidents, such as accidents, speed checks, hazards, and more. Now, the feature has been expanded to Apple Maps users in the Netherlands. According to iCultre, Apple has expanded the feature for Apple Maps users in the Netherlands, and this expansion follows the addition of other features for Apple ...
Google maps feaure purple

Google Maps Warns You About Crowded Areas With Updated 'Busyness' Feature

Tuesday November 16, 2021 4:40 pm PST by
Google today announced the launch of new iOS Google Maps features aimed at helping holiday shoppers, including Area Busyness and Directories. With Area Busyness, Google combines the busyness trends of businesses and locations that are near each other to let you know when a neighborhood or a part of town is at its busiest. Google says that this feature can help you identify busy areas to...
iPhone iOS 15 Italy Closeup Feature

Revamped Apple Maps Rolls Out Across Italy

Friday September 10, 2021 2:32 am PDT by
In July of this year, Apple began testing its revamped Maps experience across Italy, following rollouts in the United States, Canada, the United Kingdom, Ireland, Portugal, and Spain. Apple has now officially launched those Maps improvements in Italy, San Marino, Vatican City, and Andorra, according to MacStories. The update brings a raft of previously unavailable Maps features to the...
iPhone iOS 15 Italy Closeup Feature

Revamped Apple Maps Now Being Tested in Italy

Friday July 30, 2021 8:16 am PDT by
A few years ago, Apple announced that it would be revamping its Maps app with more detailed maps, better road coverage, and faster and more accurate navigation. The improvements have since rolled out in the United States, Canada, the United Kingdom, Ireland, Portugal, and Spain, and Apple is focusing on Italy next. According to Apple Maps enthusiast Justin O'Beirne, Apple recently started...
apple maps vehicle austria

Apple Maps Vehicles Collecting 'Look Around' Imagery in Several More Countries

Monday July 26, 2021 8:35 am PDT by
Apple Maps vehicles rigged with LiDAR equipment are collecting street-level imagery and data in several more countries and regions this summer, including Austria, Switzerland, and Hong Kong, according to a list of locations maintained on Apple's website. The vehicles have also returned to Belgium to survey additional regions after focusing on the Brussels area last year. Apple Maps vehicle in ...
apple maps ratings system ios 14

Apple Maps Native Ratings System Coming to US Places of Interest, Perhaps as Early as Next Week

Thursday April 22, 2021 3:43 am PDT by
With the release of iOS 14 and macOS 11, Apple introduced a new way for users to review places of interest and upload photos to Apple Maps that doesn't rely on third party integrations like Yelp and TripAdvisor. Users who tap a marker for a place on the map that they have physically visited are offered the ability to recommend a place using a thumbs up/thumbs down rating that can also...
philadelphia 3d maps

Apple Exec Explains Why You Should Use Apple Maps

Wednesday December 22, 2021 1:11 pm PST by
Apple Maps Product Lead David Dorn and Design Lead Meg Frost recently did an interview with CNN to explain the Apple Maps features that were introduced with the iOS 15 update and to explain why iPhone users should choose Apple Maps over other mapping apps like Google and Waze. According to Dorn, there are three major reasons why Apple Maps is the best choice. Apple is making serious...

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
13 inch macbook pro m2 mock feature 2

M2 MacBook Pro Much Slower Than Previous Model

Friday July 1, 2022 2:24 am PDT by
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered. Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....