Apple Starts Highlighting App Store Events in iOS 15

One of the new App Store features coming in iOS 15 is something called ‌App Store‌ events, which will see Apple highlighting timely events within apps and games.

app store events ios 15
Apple is now experimenting with ‌App Store‌ events on iOS 15 devices, and in the Today view of the ‌App Store‌ on iPhone, users can now see a notice about a TikTok Summer Camp event that's set to take place today. The event is also being shown on iPadOS 15, as noted by 9to5Mac.

Listed as a card in the Today view, the first ‌App Store‌ event has a label with the time that it takes place and a link to download TikTok, which is the app that has the event going on. Tapping into it provides more information on just what the event is, and in this case, it is a Summer Camp session where creators and artists can share their expertise with fans.

According to Apple, ‌App Store‌ events will be used to tell customers about game competitions, new movie premieres, livestreams, and more. Events will be shown in the Today view, but can also be found in the Games and Apps tabs, in search results, and on the app product page.

app store events ios 15 2
‌App Store‌ events are limited to iOS 15 devices, so the TikTok Summer Camp event does not show up on devices running iOS 14.7.1. Events will pick up as the launch of iOS 15 approaches, and everyone will have access when iOS 15 sees a public release.

Other new app-related features in iOS 15 include an ‌App Store‌ widget that lets you see stories, collections, and events in the Today View or the Home Screen, and a privacy-focused feature that tells you which apps have accessed your location, camera, microphone, and contacts during the last seven days.

Related Forum: iOS 15

Top Rated Comments

boss.king Avatar
35 months ago
Sounds like advertising to me. Not surprising with their hard shift to services-based revenue.
Score: 3 Votes (Like | Disagree)
calzon65 Avatar
35 months ago
I hope we are not forced to wade through event notifications (feels like advertisement) just to get to something important. Too many times when I start Apple Music on my iPhone, I am bombarded with subscription notifications.
Score: 2 Votes (Like | Disagree)
Dremmel Avatar
35 months ago
"Events will be shown in the Today view, but can also be found in the Games and Apps tabs, in search results, and on the app product page."
Is that all? I'd like texts and emails as well please. Sigh. Putting it everywhere is spam. The App Store just gets worse with every update.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...