Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets.

Apple watch series 5 new case material made of titanium 091019
Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6, which starts at $799, is currently listed as unavailable in the US and other major markets for pick-up in retail stores and delivery. Apple hasn't stated the Apple Watch Edition for the Series 6 is being discontinued; however, with less than two months before the Apple Watch Series 7 is released, Gurman hypothesizes what the latest shortage could mean.

Apple hasn't said that the Apple Watch Edition is discontinued, so here's my theory. With just weeks to go until the next version of the Apple Watch, Apple has nearly run out of the titanium models. Given the high price point, Apple probably only made a small amount expecting they wouldn't sell very well. They likely stopped manufacturing them months ago and are finally running out of supply.

We'll see if Apple chooses to keep titanium for the Apple Watch Series 7, but it wouldn't surprise me if the company ditched the pricier Edition material, as it did in the past with both ceramic and real gold. Seriously, what's the point of spending $800 or more on a watch that will be outdated in one year and nonfunctional in under five?

As Gurman points out, Apple previously sold, then ended the selling of "Apple Watch Edition" models with ceramic and gold. Apple may also decide to end the titanium Apple Watch models later this fall.

Related Roundup: Apple Watch Series 7
Related Forum: Apple Watch

Top Rated Comments

bLackjackj Avatar
8 weeks ago

#1 is especially important since I do workouts and the lighter weight just makes it more comfortable.
Oh the irony! Worried about the miniscule additional weight of a watch in a workout? ??
Score: 40 Votes (Like | Disagree)
Doebldodl Avatar
8 weeks ago
For the extra $100 the titanium costs over the stainless steel, you also get an additional sport band and an additional year of warranty. That's not too hard to justify.

However, what I really want is an aluminum case with a sapphire display, so no scratches on the display.
Score: 34 Votes (Like | Disagree)
DoctorTech Avatar
8 weeks ago
I don't know the breakdown of how many of each model Apple has sold but speaking for me personally, my current Apple Watch 6 is my 4th Apple Watch (I skipped the 2 and the 4). Out of the 4 AWs I have purchased, one was Stainless Steel and the others have all been Aluminum. I have to agree with Mr. Gurman, I suspect the demand is low for the pricier models because unlike traditional watches, the Apple Watch has a pretty short useful life expectancy. If I spent $800 on a watch, I would want to wear it for 4 or 5 years at least but I know I would want to upgrade to the latest tech in just 1 or 2 years at the most.
Score: 21 Votes (Like | Disagree)
murdoc2k Avatar
8 weeks ago
I disagree with Gurman. As an owner of a titanium series 6, I bought it for 2 reasons

1) Stronger than stainless steel while weighing only 10% more than aluminium.
2) Has a premium look that doesn't show scratches as much as the stainless steel counter parts.

#1 is especially important since I do workouts and the lighter weight just makes it more comfortable.

The watch has hit quite a few things and so far not a single dent on the frame of the watch or the screen thanks to the sapphire glass compared to my previous series 5 aluminium to which the frame got dinged and the screen sustained a scratch mark.

I plan to wear this watch for 3 years or so before trading up or selling it to upgade to the next model.
Score: 17 Votes (Like | Disagree)
Arcontia Avatar
8 weeks ago
Hope Ceramic is coming back for Apple Watch
Score: 16 Votes (Like | Disagree)
travis64 Avatar
8 weeks ago
“nonfunctional in under five?”
Yea right
Score: 10 Votes (Like | Disagree)

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