Netflix to Take on Apple Arcade With Mobile Games for Subscribers
Netflix today confirmed that it is planning to expand on its TV movie offerings with a new gaming offering. During the company's second quarter earnings report (via CNET), Netflix said that gaming is "another new content category," similar to its expansion into original films, animation, and unscripted TV.
Netflix plans to focus primarily on games that are designed for mobile devices, with the games that are offered provided for free to paying subscribers. Netflix said that it wants to learn about how its members "value games."
We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members' Netflix subscription at no additional cost similar to films and series. Initially, we'll be primarily focused on games for mobile devices. We're excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.
With the launch of a mobile gaming service, Netflix will be competing directly with Apple Arcade, Apple's $4.99 per month service that allows users to access hundreds of ad-free games on iPhone, iPad, Mac, and Apple TV.
Netflix's interest in games was highlighted earlier this year by The Information and confirmed last week by Bloomberg. Netflix recently hired former Electronic Arts executive Mike Verdu as president of game development to head up Netflix's gaming division.
There's no word yet on when exactly Netflix plans to begin rolling out mobile games, nor how those games will be distributed. Apple does not allow alternative app store options on the iPhone, so Netflix will have to release games one by one or use a browser-based solution.
Related Stories
It has been just over two years since the launch of Apple Arcade, and the subscription-based gaming service's catalog continues to grow. Two new games were released on Apple Arcade today, with an additional two coming soon.
The latest additions to Apple Arcade include the classic arcade shooting game Galaga Wars from Bandai Namco and the popular tower defense game Kingdom Rush Frontiers from ...
Over a decade after being released on the App Store, the classic hit iPhone game Tiny Wings is coming to Apple Arcade this Friday.
Tiny Wings is a casual game that involves tapping and holding the screen to control a bird whose wings are too tiny to fly. The game tasks players with outrunning the sun as they fly a bird across procedurally generated islands. Players must tap on the screen at...
Netflix today announced the launch of Netflix Games for iOS, one week after rolling out the feature on Android devices. Netflix Games, included with a Netflix subscription, allows users to play a handful of games on their mobile devices.
Available gaming titles include "Stranger Things: 1984," "Stranger Things 3: The Game," "Shooting Hoops," "Card Blast," and "Teeter Up."
Accessing games...
Netflix today announced the full official rollout of its Netflix Games feature, which will allow Netflix users to play a handful of games on their mobile devices.
At the current time, Netflix is making games available for Android users, but support for iOS is "on the way." Netflix says that it's early days, but its goal is to build a library of games offering "something for everyone."...
Apple Arcade surpassed 200 games available on the service in August, and new titles continue to be added nearly every week. The latest game coming to Apple Arcade is Disney Melee Mania from Mighty Bear Games, which launches this Friday.
Disney Melee Mania is a battle arena game in which players battle in five-minute 3v3 matches to secure as many points as possible. There are several classic...
China is implementing a new online gaming restriction that will affect children and teenagers who are under 18 years old, reports CNBC. Kids will only be able to play online games for an hour a day (8:00 p.m. to 9:00 p.m.) on weekends and legal holidays. Weekday gaming is prohibited.
Companies that provide online game services to minors will need to comply with these rules and will not be...
The United States Justice Department is investigating Apple for antitrust issues, and Roblox is an area of interest for prosecutors attempting to put together a case, reports The Information.
Investigators are looking for situations where Apple is unevenly enforcing rules for app developers, and Roblox is an area of interest because of the way the app works. Roblox is an online gaming...
Monday November 8, 2021 12:58 am PST by
Sami FathiNetflix will be required to enlist each game offered via its gaming service through the App Store for users to download and install, instead of providing an all-in-one experience within the Netflix app, due to Apple's rules, Bloomberg's Mark Gurman reports.
Last year, Apple's App Store rules on gaming services became a central issue following a public spat between the Cupertino tech giant...
Popular Stories
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing.
The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Wednesday September 28, 2022 4:27 pm PDT by
Juli CloverThe Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule.
Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad).
Dark Sky remained available for purchase as a standalone weather app...
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be.
Subscrib ...
Sunday September 25, 2022 2:27 pm PDT by
Sami FathiA YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display.
TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
Thursday September 29, 2022 12:38 pm PDT by
Juli CloverTony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg.
Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Monday September 26, 2022 6:23 am PDT by
Sami FathiiPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping.
Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
Wednesday September 28, 2022 10:22 am PDT by
Juli CloverApple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device.
Kuo last week said that Apple asked...
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island.
Premier League match in Dynamic Island via Paul Bradford ...
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager.
We've rounded up everything new in both betas below.
Wallpaper Updates
Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
Monday September 26, 2022 7:34 am PDT by
Sami FathiToday marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more.
After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
Top Rated Comments
https://www.theverge.com/2018/12/28/18159373/netflix-in-app-subscriptions-iphone-ipad-ios-apple
You have to subscribe through netflix.com, so Netflix can either integrate the games into the current Netflix app, or create a separate Netflix games app and subscribers sign in with their Netflix ID and password to play the games.
If Apple blocks this it'd be more evidence for governments to use to prove their case that Apple has an abusive anti-competitive monopoly with their app store.