Netflix to Take on Apple Arcade With Mobile Games for Subscribers
Netflix today confirmed that it is planning to expand on its TV movie offerings with a new gaming offering. During the company's second quarter earnings report (via CNET), Netflix said that gaming is "another new content category," similar to its expansion into original films, animation, and unscripted TV.
Netflix plans to focus primarily on games that are designed for mobile devices, with the games that are offered provided for free to paying subscribers. Netflix said that it wants to learn about how its members "value games."
We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members' Netflix subscription at no additional cost similar to films and series. Initially, we'll be primarily focused on games for mobile devices. We're excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.
With the launch of a mobile gaming service, Netflix will be competing directly with Apple Arcade, Apple's $4.99 per month service that allows users to access hundreds of ad-free games on iPhone, iPad, Mac, and Apple TV.
Netflix's interest in games was highlighted earlier this year by The Information and confirmed last week by Bloomberg. Netflix recently hired former Electronic Arts executive Mike Verdu as president of game development to head up Netflix's gaming division.
There's no word yet on when exactly Netflix plans to begin rolling out mobile games, nor how those games will be distributed. Apple does not allow alternative app store options on the iPhone, so Netflix will have to release games one by one or use a browser-based solution.
Top Stories
Netflix earlier this year confirmed plans to get into mobile gaming, and now the company is testing its gaming experience with Netflix users in Poland.
Netflix's Polish Twitter account today tweeted that the Android Netflix app in Poland is offering access to "Stranger Things 1984" and "Stranger Things 3," two mobile game options.
According to NetflixGeeked, the games are included with a...
Netflix is planning to add to its TV and movie offerings by breaking into video game content, reports Bloomberg.
Netflix has hired former Electronic Arts and Facebook executive Mike Verdu as vice president of game development, and he will report to Netflix chief operating officer Greg Peters. At Facebook, Verdu worked with developers to bring games and other content to the Oculus VR headset.
...
Netflix is mulling an expansion into online gaming that could end up being similar to Apple's digital subscription offering, Apple Arcade, according to multiple reports.
News of the plans began trickling out on Friday when The Information reported that Netflix had approached veteran game industry executives about joining the company.
Netflix is looking to hire an executive to oversee an...
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store.
Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
Over a decade after being released on the App Store, the classic hit iPhone game Tiny Wings is coming to Apple Arcade this Friday.
Tiny Wings is a casual game that involves tapping and holding the screen to control a bird whose wings are too tiny to fly. The game tasks players with outrunning the sun as they fly a bird across procedurally generated islands. Players must tap on the screen at...
China is implementing a new online gaming restriction that will affect children and teenagers who are under 18 years old, reports CNBC. Kids will only be able to play online games for an hour a day (8:00 p.m. to 9:00 p.m.) on weekends and legal holidays. Weekday gaming is prohibited.
Companies that provide online game services to minors will need to comply with these rules and will not be...
Apple Arcade recently surpassed 200 games available on the service, and several new titles are coming soon, including Tetris Beat, Baldo, Asphalt 8: Airborne, Layton's Mystery Journey, Zen Pinball Party, Zookeeper World, MasterChef: Let's Cook, and more.
Another game can be added to the list, as Castlevania: Grimoire of Souls from well-known Japanese company Konami is set to launch...
Apple today announced two games that are coming soon to Apple Arcade, including the classic racing game "Asphalt 8: Airborne" from Gameloft and a new Zelda-inspired roleplaying game "Baldo" from Italian game studio NAPS team.
Originally released on the App Store in 2013, "Asphalt 8: Airborne" is coming to Apple Arcade, but no specific release date has been announced. The popular racing game...
Tuesday October 12, 2021 3:15 am PDT by
Sami FathiApple is working on a redesigned Apple TV box that will feature a flatter, thinner footprint, and a "plexiglass" top, according to a questionable report from iDropNews.
The report, citing "sources," claims that an Apple TV with a thinner and flatter design is in the works, eliminating the "horribly outdated and bulky" design of the current generation Apple TV. According to the sketchy...
This month, "Legends of Kingdom Rush," "Game Dev Story+," "Frenzic: Overtime," "INKS.+," and "Leo's Fortune+" arrived on Apple Arcade, joining the expanding library of almost 200 games already on Apple's exclusive-based mobile gaming subscription service.
While there were no new games in May, in April, Apple Arcade gained over 30 games, including a large number of classic titles such as "Cut ...
Top Rated Comments
https://www.theverge.com/2018/12/28/18159373/netflix-in-app-subscriptions-iphone-ipad-ios-apple
You have to subscribe through netflix.com, so Netflix can either integrate the games into the current Netflix app, or create a separate Netflix games app and subscribers sign in with their Netflix ID and password to play the games.
If Apple blocks this it'd be more evidence for governments to use to prove their case that Apple has an abusive anti-competitive monopoly with their app store.