iPhone 12 Passes 100 Million Sales in First Super-Cycle Since iPhone 6

The iPhone 12 series has now sold over 100 million units and powered the first iPhone sales super-cycle since the launch of the ‌iPhone‌ 6, according to Counterpoint Research.

iphone 12 lineup all
The ‌iPhone 12‌ lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the iPhone 11 series that launched in 2019, and almost the same as the ‌iPhone‌ 6, which powered a sales volume super-cycle around the 4G transition in 2014 and 2015. This means that the ‌iPhone 12‌ series is the first volume super-cycle ‌iPhone‌ in six generations of the device.

Counterpoint analysis explained that in the case of the ‌iPhone‌ 6 series, sales were supported by pent-up demand for bigger-screen iPhones, while for the ‌iPhone 12‌ series, 5G connectivity and OLED displays across the lineup were the predominant factors in attracting customers.

The volume super-cycle is expected to lead to record-breaking revenue with the average selling price for iPhones being at an all-time high. The impressive sales performance of the ‌iPhone 12‌ also gave Apple a record-high market share for April. It has also consistently achieved a record-high market share in the US since October 2020 and the trend is expected to continue.

Consumer preferences also changed between the ‌iPhone 11‌ and ‌iPhone 12‌ lineups. Consumers showed more interest in the iPhone 12 Pro Max, with a 29 percent share of sales, during the first seven months after its launch compared to the iPhone 11 Pro Max, which had a 25 percent share of sales. This is also one of the reasons for the ‌iPhone 12‌ series grossing 22 percent more revenue than the ‌iPhone 11‌ series in the first seven months after launch.

Sales in the United States accounted for 40 percent of global ‌iPhone 12 Pro Max‌ sales until April. The ‌iPhone 12 Pro Max‌ was supported by aggressive operator promotions, making it the best-selling device in the U.S. consistently since December 2020.

The ‌iPhone 12‌ series was also comparatively less affected in terms of sales by the global health crisis than the ‌iPhone 11‌ series, which saw reduced sales as customers held onto their devices more than usual. In addition, a large proportion of users who kept their previous smartphone due to uncertainty during the global health crisis last year upgraded to an ‌iPhone 12‌ once it became available.

Related Roundups: iPhone 12, iPhone 12 Pro
Related Forum: iPhone

Top Rated Comments

azentropy Avatar
4 weeks ago
Thanks to the 12 mini! I know this will get downvoted, but this is the first time in a long time Apple offered a smaller premium iPhone. There was some pent up demand for that although not as much as Apple apparently hoped for.
Score: 20 Votes (Like | Disagree)
Nimrad Avatar
4 weeks ago
Still after reading the article I have no idea what a supercl-cycle is.
Score: 15 Votes (Like | Disagree)
Scotticus Avatar
4 weeks ago
Whoa, MacRumors went a whole iPhone article without ******** on the Mini at all!
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving Avatar
4 weeks ago
This is amazing! Congrats to Apple and iPhone!

Best product in this world ?

Number’s don’t lie.

Attachment Image
Score: 9 Votes (Like | Disagree)
architect1337 Avatar
4 weeks ago
People upgrading from the last 'super-cycle' from iPhone 6 / 6S to latest.
Score: 7 Votes (Like | Disagree)
greenbreadmmm Avatar
4 weeks ago
Coincidentally, I have never seen more carrier deals offering the phone for basically "Free" with trade in.
Score: 6 Votes (Like | Disagree)

Top Stories

iphone 13 dummy model lineup

Here's What the iPhone 13 Lineup Will Look Like

Monday July 12, 2021 10:54 am PDT by
Apple's 2021 iPhone models aren't expected to launch until September, but thanks to rumors, CAD drawings, and renderings, we already know what to expect. Dummy models are now circulating, and we got our hands on a set to give MacRumors readers an overview of the leaks that we've been seeing for months now. Subscribe to the MacRumors YouTube channel for more videos. We have dummy models of...
120 hz 14 holepunch feature

All iPhone 14 Models May Feature 120Hz ProMotion Displays

Tuesday July 6, 2021 6:41 am PDT by
Apple could offer its ProMotion display technology, which allows for a higher 120Hz refresh rate, across all models of the 2022 iPhone lineup after it's expected to debut the technology in the iPhone for the first time later this year. It's been widely reported that Apple plans to include a 120Hz refresh rate in this year's iPhone 13 lineup, but exclusive to only the high-end iPhone 13 Pro...
apple store iphone 12 customers

iPhone 12 Pro Max Seeing Strong Demand in U.S. as Consumer Spending Rises

Thursday July 15, 2021 7:16 am PDT by
The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021. The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, ...
iPhone 12 Layout Feature

iPhone 12 Depreciates Less Than iPhone 11, Study Finds

Friday July 16, 2021 7:55 am PDT by
iPhone 12 models have held their value better than iPhone 11 models did after the same amount of time, according to a new report by SellCell. During the six months following launch, the iPhone 12 models lost on average 34.5 percent of their value, while during the same period after the launch of the iPhone 11 lineup, iPhone 11 models lost 43.8 percent of their value. This means that iPhone...
iphone 13 pro max case camera module

Case Allegedly Designed for Upcoming iPhone 13 Pro Shows Significantly Larger Camera Module

Tuesday July 6, 2021 1:21 am PDT by
A new image shared by the Weibo account "UnclePanPan," brought to light on Twitter by DuanRui, shows an iPhone 12 Pro in a case allegedly designed for the upcoming iPhone 13 Pro, revealing the true extent of the camera modules size increase for the upcoming high-end iPhone. Dummy models of the entire iPhone 13 lineup were shared last week, showing repositioned camera modules for the standard ...
Expercom Sales Feature Sharpened

Deals: Expercom's New Sale Includes Discounts on Unlocked iPhone 12 Models, 24-Inch iMac, and More

Tuesday July 20, 2021 12:26 pm PDT by
Apple reseller Expercom is holding a new sale event this week, which includes solid discounts on iPhone 12 models, 24-inch iMacs, 2021 iPad Pros, wireless charging accessories, and more. Note: MacRumors is an affiliate partner with Expercom. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with iPhones, Expercom is...
iphone 13 teal with text

2021 iPhone Rumored to Be Named 'iPhone 13' With Same 'Mini,' 'Pro,' and 'Pro Max' Variants As Last Year

Monday July 5, 2021 2:03 am PDT by
The upcoming 2021 iPhone will be named "iPhone 13" with the naming scheme of "mini," "Pro," and "Pro Max" variants for the entire lineup, according to the Economic Daily News. According to the report, citing sources and "supply chain" checks, Apple plans to market the upcoming iPhones as the "iPhone 13." Furthermore, the report says that Apple will stick with the "mini," "Pro," and "Pro...
iphone 12 pro lidar scanner video

Leaker: LiDAR Scanner to Remain Exclusive to iPhone 13 'Pro' Models This Year

Monday July 12, 2021 4:17 am PDT by
Apple looks increasingly unlikely to expand its LiDAR Scanner to the entire iPhone 13 lineup this year, despite some rumors to the contrary. The LiDAR Scanner is a small sensor that uses 3D sensing to measure the distance to surrounding objects up to five meters away. This technology allows for enhanced augmented reality experiences and other unique capabilities, such as the ability to measur...
iphone 13 pro max dummy notch

iPhone 13 Pro Max Dummy Model Depicts Smaller Notch

Tuesday May 4, 2021 1:08 pm PDT by
Apple's iPhone 13 models are expected to feature a slimmed down notch, marking the first major change to the TrueDepth camera system since it was introduced in the 2017 iPhone X. We're still months away from the launch of the iPhone 13, but Lewis Hilsenteger of Unbox Therapy managed to get an iPhone 13 Pro Max dummy model that represents what we can expect from the new 2021 device. Dummy...
iphone 13 yellow

TrendForce: iPhone 13 Lineup Will Remain Limited to Maximum 512GB of Storage

Monday June 21, 2021 6:33 am PDT by
Apple will likely unveil its next-generation "iPhone 12s" or "iPhone 13" lineup in around two and a half months from now, and ahead of time, Taiwanese research firm TrendForce has outlined its expectations for the devices. A summary of TrendForce's expectations:Apple will unveil four new iPhones in September, including a mini model, a standard model, and two Pro models. September is the...