iPhone 12 Passes 100 Million Sales in First Super-Cycle Since iPhone 6

The iPhone 12 series has now sold over 100 million units and powered the first ‌iPhone‌ sales super-cycle since the launch of the ‌iPhone‌ 6, according to Counterpoint Research.

iphone 12 lineup all
The ‌iPhone‌ 12 lineup passed 100 million sales in April, meaning that the devices achieved the landmark figure within seven months of its launch. By comparison, this is two months earlier than the ‌iPhone‌ 11 series that launched in 2019, and almost the same as the ‌iPhone‌ 6, which powered a sales volume super-cycle around the 4G transition in 2014 and 2015. This means that the ‌iPhone‌ 12 series is the first volume super-cycle ‌iPhone‌ in six generations of the device.

Counterpoint analysis explained that in the case of the ‌iPhone‌ 6 series, sales were supported by pent-up demand for bigger-screen iPhones, while for the ‌iPhone‌ 12 series, 5G connectivity and OLED displays across the lineup were the predominant factors in attracting customers.

The volume super-cycle is expected to lead to record-breaking revenue with the average selling price for iPhones being at an all-time high. The impressive sales performance of the ‌iPhone‌ 12 also gave Apple a record-high market share for April. It has also consistently achieved a record-high market share in the US since October 2020 and the trend is expected to continue.

Consumer preferences also changed between the ‌iPhone‌ 11 and ‌iPhone‌ 12 lineups. Consumers showed more interest in the iPhone 12 Pro Max, with a 29 percent share of sales, during the first seven months after its launch compared to the iPhone 11 Pro Max, which had a 25 percent share of sales. This is also one of the reasons for the ‌iPhone‌ 12 series grossing 22 percent more revenue than the ‌iPhone‌ 11 series in the first seven months after launch.

Sales in the United States accounted for 40 percent of global ‌iPhone 12 Pro Max‌ sales until April. The ‌iPhone 12 Pro Max‌ was supported by aggressive operator promotions, making it the best-selling device in the U.S. consistently since December 2020.

The ‌iPhone‌ 12 series was also comparatively less affected in terms of sales by the global health crisis than the ‌iPhone‌ 11 series, which saw reduced sales as customers held onto their devices more than usual. In addition, a large proportion of users who kept their previous smartphone due to uncertainty during the global health crisis last year upgraded to an ‌iPhone‌ 12 once it became available.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022 other than a shift from Lightning to USB-C, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the ...

Top Rated Comments

azentropy Avatar
52 months ago
Thanks to the 12 mini! I know this will get downvoted, but this is the first time in a long time Apple offered a smaller premium iPhone. There was some pent up demand for that although not as much as Apple apparently hoped for.
Score: 20 Votes (Like | Disagree)
Nimrad Avatar
52 months ago
Still after reading the article I have no idea what a supercl-cycle is.
Score: 15 Votes (Like | Disagree)
Scotticus Avatar
52 months ago
Whoa, MacRumors went a whole iPhone article without ******** on the Mini at all!
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
52 months ago
This is amazing! Congrats to Apple and iPhone!

Best product in this world ?

Number’s don’t lie.

Attachment Image
Score: 9 Votes (Like | Disagree)
architect1337 Avatar
52 months ago
People upgrading from the last 'super-cycle' from iPhone 6 / 6S to latest.
Score: 7 Votes (Like | Disagree)
greenbreadmmm Avatar
52 months ago
Coincidentally, I have never seen more carrier deals offering the phone for basically "Free" with trade in.
Score: 6 Votes (Like | Disagree)