Nomad today announced a new accessory for Apple's AirTag, called the Rugged Keychain, which begins shipping in August and costs $29.95 to pre-order ($39.95 regular). Similar to other keychain accessories, Nomad's Rugged Keychain protects the ‌AirTag‌ in a polycarbonate shell that can be attached to keys, bags, and -- in Nomad's advice -- pet collars.

rugged keychain 2
The Rugged Keychain includes two enclosure options: an IP67 waterproof back and a speaker-hole back. Nomad is also including an optional add-on feature that lets you engrave your pet's name and your phone number onto a stainless steel insert, turning the ‌AirTag‌ and Rugged Keychain into a Pet ID tag.

Nomad rugged keychain
While an ‌AirTag‌ can be used to track a pet, Apple VP of worldwide iPhone product marketing, Kaiann Drance, has reminded users that the ‌AirTag‌ was built to find inanimate objects and not pets or kids. When asked about this, Drance said, "If people do that, they just have to make sure that their moving pet gets into range of a device in the ‌Find My‌ network" so its location can be tracked.

Nomad already sells a few AirTag accessories, including a Leather Loop and Leather Keychain at $19.95 and $29.95 respectively. You can also purchase a Glasses Strap for ‌AirTag‌ on Nomad for $29.95, which attaches to any pair of glasses or sunglasses.

rugged keychain 3
If you're interested in the new Rugged Keychain, you can pre-order the accessory today in Black or White on Nomad's website for $29.95. Nomad will begin shipping the Rugged Keychain to customers in August.

Note: MacRumors is an affiliate partner with Nomad. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Top Rated Comments

deebinem Avatar
37 months ago
Long hair, sand, ocean, and a big frickin' smile on the doggo's face? I'd be focused more on the upcoming bath than whether my AirTag made it through the day...
Score: 10 Votes (Like | Disagree)
harveyhanson Avatar
37 months ago
Belkin is $13, this is $30. While I’m sure this Nomad one is better made, is it really worth that much extra??
Score: 9 Votes (Like | Disagree)
applicious84 Avatar
37 months ago
Is that a really large dog tag or a really little dog?
Score: 5 Votes (Like | Disagree)
mksap11 Avatar
37 months ago
I like Nomad's products (I have a few Apple Watch bands from them) as they're well thought out and the workmanship has been good. That said, for the same cost as 1 of the Nomad Rugged Keychains, you can get a 3-pack of Elevation Labs' 'TagVaults' ('https://www.elevationlab.com/products/tagvault') which appear to be lower profile and that also fully protect the AirTag

Somewhat related, our dog trainer recently suggested that we put "Needs Meds" on our puppy's dog tag instead of his name. She claimed that that improves chances that someone will actually call the number since no one wants to steal a dog that has medical issues (whether he does or not).
Score: 5 Votes (Like | Disagree)
ipedro Avatar
37 months ago
I’m still waiting for a fairly priced dog collar with an AirTag slot. Rather not have this dangly thing that would be constantly knocking against stuff, like her bowl when she’s eating or drinking. There’s this one but it’s €135 ?



Attachment Image
Score: 5 Votes (Like | Disagree)
erniefairchild1 Avatar
37 months ago

Nomad thinks they're high end. They're not.
And they have hideous customer service. I've told this story before, but why not again. Long story short: Bought something on promotion, it was discounted even further the next day, my order hadn't shipped yet, I asked for a price adjustment, they said I'd have to let the current order ship, then send it back and try to repurchase hoping the current sale price was still in effect (a ridiculous suggestion). I'll never purchase from them again.
Score: 3 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
iOS 17

When Will Apple Release iOS 17.4 for iPhones?

Friday February 23, 2024 11:56 am PST by
Apple has been beta testing iOS 17.4 for nearly a month now. Below, we explain when the update is likely to be released to all users. In its press release announcing major App Store changes in the EU, which were implemented in response to new regulations under the EU's Digital Markets Act, Apple confirmed that iOS 17.4 will be released at some point in March:Developers can learn about these...
iOS 18 Mock Feature Baubles

iOS 18 Rumored to Have Design Changes, macOS Revamp Coming Later

Sunday February 25, 2024 8:55 am PST by
iOS 18 will likely include some design changes, but a macOS revamp might be a year or two away, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple is working to update the design of iOS as "early as this year." A sketchy rumor claimed that iOS 18 would feature some visionOS-inspired design elements, and while Gurman agreed that iOS could take some...