Google Plans to Add Privacy Labels to Play Store Apps Next Year

Apple with iOS 14 introduced App Privacy labels for App Store apps, which are designed to let customers know details about the data that an app will collect about them before they make the decision to install an app.

google privacy labels
Google is planning to follow in Apple's footsteps with the Play Store, introducing a new feature that will require developers to provide transparency into how apps are using data.

On the Android Developers Blog, Google announced a new "safety section" for the Play Store that will "help people understand the data an app collects of shares, if that data is secured, and the additional details that impact privacy and security."

Developers will be asked to share what type of data is collected and stored and how the data is used. Play Store listings will also outline whether apps employ security practices like data encryption, if Google's Families policy is followed, if the data sharing details have been verified by an independent third party, and if an app allows users to request data deletion.

As with Apple's App Privacy labels, Google Play developers must self-report information, and Google will introduce a policy that requires developers to provide accurate details. If a developer violates this policy, Google will "require the developer to fix it" and there could be "policy enforcement" consequences.

Google plans to share additional policy requirements and resources this summer, and all Play Store apps will be required to provide this information starting in the second quarter of 2022.

Top Rated Comments

_Spinn_ Avatar
9 months ago
Google has to keep up the appearance of caring about privacy ?
Score: 16 Votes (Like | Disagree)
Think|Different Avatar
9 months ago
Almost like it was a good idea to begin with?
Score: 15 Votes (Like | Disagree)
Techwatcher Avatar
9 months ago
Now companies are learning that caring about customer privacy is a whole money maker on its own.
Score: 9 Votes (Like | Disagree)
Kabeyun Avatar
9 months ago
Let’s see how many companies decide to complain or take pot shots. Think Schmuckerberg will publicly wring his hands again?

I also wonder how many MR members who went apoplectic about Apple doing this will again go apoplectic about Google following suit.

Finally, I wonder how many Apple haters will finally recognize what innovation can look like, beyond bezel size, that is.
Score: 7 Votes (Like | Disagree)
MacBH928 Avatar
9 months ago
Trusting Google with your privacy is like trusting Lenin to spread capitalism
Score: 6 Votes (Like | Disagree)
JM Avatar
9 months ago
I want to be able to trust Google SO BAD. But, you know. Google.
Score: 5 Votes (Like | Disagree)

Related Stories

DuckDuckGo vs Chrome Feature

DuckDuckGo Calls Out Google Search for 'Spying' on Users After Privacy Labels Go Live

Monday March 15, 2021 12:06 pm PDT by
Over the course of the last several weeks, Google has been adding App Privacy labels to its iOS apps in accordance with Apple's App Store rules, but it took Google multiple months to begin sharing the information. There was speculation that Google's delay meant that it had something to hide, which DuckDuckGo is leaning into with a new tweet that highlights Google's data collection and calls...
play store google

Google Announces Plans to Allow Android Users to Opt-Out of Tracking Later in 2021

Friday June 4, 2021 2:38 am PDT by
Android users, later this year, will have the ability to opt-out of tracking across apps on Android devices, limiting the ability for apps to access their unique advertising ID, Google announced in a support page update (via Bloomberg). The new change, in theory, is similar to Apple's recently launched ATT, or App Tracking Transparency framework; however, it differs in direct...
google privacy labels

Google Planning to Take 'Baby Step' Approach to New Privacy Features for Users

Monday May 17, 2021 8:16 am PDT by
Google is facing internal concerns that implementing an Android equivalent of Apple's ATT or App Tracking Transparency framework, which offers iOS and iPadOS users the ability to opt-out of tracking across apps and websites, will hurt its more than $130 billion annual spending budget for ads, according to a new report from The Information. According to the report that cites sources within...
appstoreprivacy feature

Google Planning to Update iOS Apps With Privacy Labels Soon

Tuesday January 5, 2021 4:29 pm PST by
Earlier today, Fast Company shared an article noting that Google has yet to update its iPhone and iPad apps to bring them in line with Apple's new App Store privacy labels requirement. Fast Company speculated that Google might be trying to delay revealing its privacy label data, but it turns out that's not the case. According to a report from TechCrunch, Google is not taking a stand against...
google gmail app out of date warning

Gmail iOS App Has Out of Date Warning After 2 Months of No Updates as Google Delays Privacy Labels [Updated]

Wednesday February 10, 2021 4:24 pm PST by
Though Google has promised to update its suite of apps with App Privacy labels to comply with App Store rules that Apple began enforcing in December, many of its major apps have gone months without an update and still list no privacy information. It's been so long since Google last updated the Gmail app, in fact, that Gmail now displays a warning that the latest security features are...
appstoreprivacy feature

There's Still No Sign of Privacy Labels for Most Google iOS Apps

Wednesday January 20, 2021 12:46 pm PST by
As of December 8, Apple has been requiring developers submitting new apps and app updates to provide privacy label information that outlines the data that each app collects from users when it is installed. Many app developers, such as Facebook, have complied and now include the privacy labels alongside their apps, but there's one notable outlier -- Google. Google has not updated its major ...
play store google

Google to Limit Which Apps Can See Other Installed Apps on Android Devices, Evoking Similar Privacy Changes Apple Made in iOS 9

Saturday April 3, 2021 3:23 am PDT by
Google will soon make it harder for third-party apps to see what other apps are installed on a user's Android device, a policy change that evokes similar privacy protections Apple introduced in iOS 9, way back in 2015. According to XDA-Developers, upcoming amendments to Google's Developer Program Policy will limit which apps can access an Android user's full list of installed apps. As noted...
Android 12 vs iOS 14 Feature

Google Previews Android 12 With Deeper Customization and iOS 14-Inspired Privacy Protections

Tuesday May 18, 2021 1:15 pm PDT by
During its Google I/O developers conference today, Google previewed Android 12, the next version of Android that will ship to millions of Android devices around the world later this year. Google is mainly targeting customization as the theme for this year's new release and a new design language that it's calling "Material You." Google says this new design language brings a "humanistic...

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time [Updated]

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...