iPhone 12 is Most Popular Model in Flagship Lineup, Apple Also Seeing Strong Sales of Pro and Pro Max

During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the ‌iPhone 12‌ was the most popular, and sales of the ‌iPhone 12‌ Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales.

iphone12 lineup wide

iPhone 12, of the family, it's the most popular. We saw very strong sales of the Pro and Pro Max, and the revenue that you're seeing is a function of unit growth and revenue per unit growth.

There have been multiple reports suggesting that the ‌iPhone 12 mini‌ has not been as popular with consumers as expected, and ‌Tim Cook‌'s commentary seemingly confirms that it is the least popular of the four ‌iPhone 12‌ models that Apple has released.

Apple is still planning on an iPhone 13 mini that will be released in 2021, but rumors from Apple analyst Ming-Chi Kuo suggest the 5.4-inch device will be discontinued in 2022.

Top Rated Comments

neoelectronaut Avatar
14 months ago
Hey yo, screw Apple if they discontinue the iPhone Mini. Best damn iPhone I've owned in almost a decade.
Score: 25 Votes (Like | Disagree)
SteveW928 Avatar
14 months ago
I'm not sure anyone was anticipating the mini being one of the best selling. But, it is an essential model/form-factor in the lineup. If Apple ends up getting rid of it, I'll chalk that up as one of Apple's top 5 blunders. (It is as essential to the iPhone lineup as the Mac Pro is to the Mac lineup. Quantities, even profits, are irrelevant. It just needs to be there.)
Score: 19 Votes (Like | Disagree)
Analog Kid Avatar
14 months ago
It's a shame that Apple didn't announce that the 12 mini was the 8th highest selling smartphone in the world, then MR could have used the headline they surely have cached: "Apple confirms 12 mini sucks".
Score: 13 Votes (Like | Disagree)
neoelectronaut Avatar
14 months ago

Most people say that they don't want a small phone. I say go even smaller Apple. The 12 mini is not mini at all.
Give me the smallest phone feasible, I always say. I ain't watching TV shows and movies on my phone; I have absolutely no need for a screen any bigger than what the iPhone 5/5c/5s offered.
Score: 11 Votes (Like | Disagree)
neoelectronaut Avatar
14 months ago

I imagine it's the same folks that used the infamous Steve Jobs thumb graphic.
I mean, it's not wrong. Have Human thumbs somehow gotten larger in the last ten years?

Score: 10 Votes (Like | Disagree)
DVNIEL Avatar
14 months ago
I’ve owned them all and the 12 mini is, by far, my most favorite iPhone. Also, it is the phone that optimally works with the MagSafe wallet in terms of fit and function. Don’t see myself ditching this combo for the next few years.
Score: 9 Votes (Like | Disagree)

Related Stories

iPhone 14 Mock Roundup 2

iPhone 14 Pro to Feature More RAM Than Ever Before

Friday December 24, 2021 2:00 am PST by
Apple's "iPhone 14 Pro" models will feature more memory than has ever been offered in an iPhone before, according to a recent report. Apple is said to be planning to launch four iPhone 14 models in September 2022, including a 6.1-inch "iPhone 14," 6.7-inch "iPhone 14 Max," 6.1-inch "iPhone 14 Pro," and 6.7-inch "iPhone 14 Pro Max." In a research note with Haitong International Securities,...
iPhone 14 Hole Punch Feature

Apple Will Finally Kill the Notch With the iPhone 14 Pro

Monday December 13, 2021 2:58 am PST by
Apple will finally begin removing the notch from the iPhone starting in 2022 with the iPhone 14 Pro, according to recent reports. Last week, Korean website The Elec reported that the 6.1-inch iPhone 14 Pro and the 6.7-inch iPhone 14 Pro Max will feature a hole-punch display design, much like those seen on some high-end Android devices, instead of the notch. The notch, which Apple calls...
iPhone 13 Feature Blue

Deals: Shop the Latest New Year's Discounts on Apple's Entire iPhone 13 Lineup

Wednesday January 12, 2022 7:33 am PST by
Cellular carriers in the United States routinely have solid offers on the latest iPhones, and today we're tracking a few deals that have appeared in January at AT&T, Verizon, and T-Mobile. These discounts are focused on Apple's new smartphone lineup, including the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. Note: MacRumors is an affiliate partner with some of these...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
iphone 13 starlight

iPhone 14 Could Start With Much Less Storage, Sketchy Rumor Claims

Wednesday December 29, 2021 2:00 am PST by
The iPhone 14 could start with a significantly smaller amount of storage, according to a questionable recent report. Apple is said to be planning to launch four iPhone 14 models in September 2022, including a 6.1-inch "iPhone 14," 6.7-inch "iPhone 14 Max," 6.1-inch "iPhone 14 Pro," and 6.7-inch "iPhone 14 Pro Max." In a research note with Haitong International Securities, obtained by MacRumor...
iPhone 14 Mock Feature Pruple 2

iPhone 14 Pro and Pro Max Hole-Punch Displays to Be Supplied By LG and Samsung

Thursday December 23, 2021 2:58 am PST by
Next year's iPhone 14 Pro and iPhone 14 Pro Max will feature hole-punched LTPO OLED display panels supplied by Samsung and LG, according to Korean site The Elec. Rumors that the 2022 iPhone models won't have a notch started in March of this year, when Apple analyst Ming-Chi Kuo said they will instead adopt a hole-punch design, a design that Android devices have used for a few years now. The...
apple store brussels belgium

Apple Expected to Report Best Quarter in Company History

Tuesday January 25, 2022 6:21 am PST by
Apple will report its earnings results for the fourth quarter of 2021 on Thursday, and it could be the best quarter in the company's history. Wall Street analysts on average estimate that Apple will report revenue of $118.3 billion for the quarter, according to Yahoo Finance. This figure would be an all-time quarterly revenue record for Apple, topping the $111.4 billion that it earned in the ...
iphone 12 mini front

Apple Kills iPhone 12 Mini Production Due to Poor Sales

Wednesday June 30, 2021 3:21 am PDT by
Apple has reportedly ended production of the iPhone 12 mini after months of lackluster sales, according to Taiwanese research firm TrendForce. Following widespread reports that the iPhone 12 mini has suffered from poor sales relative to other iPhone 12 models since its launch last year, TrendForce claims that Apple has now ceased production of the device. The iPhone 12 mini is said to have...

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...