Apple Services Revenue Hits All-Time Record High of $16.9 Billion in Q2 2021

Wednesday April 28, 2021 2:28 pm PDT by Juli Clover

Apple's services category, which includes the App Store, Mac App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple News+, Apple Fitness, and more, saw record growth during the second fiscal quarter of 2021 (first calendar quarter).

appleservices
According to Apple's earnings report, the services segment brought in $16.9 billion, up 27 percent from the $13.4 billion in revenue services earned in the year-ago quarter. Apple says that new services records were set in each geographic segment.

Apple saw all-time revenue records for the ‌App Store‌, cloud services, apple Music, payments services, and more. ‌Apple TV‌+, ‌Apple Arcade‌, Apple Fitness+, ‌Apple News‌+, Apple Card, and Apple One are all "continuing to scale across users" and are contributing to overall growth.

Apple saw 40 million paid subscriptions added during the quarter, reaching a total of 660 million paid subscriptions across all services, which is up 145 million from the year-ago quarter.

During the call, Apple CEO Tim Cook highlighted Apple's most recent service announcements, ‌Apple Card‌ Family and podcast subscriptions, both of which are set to launch in the near future.

Popular Stories

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by Hartley Charlton

Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...

• 112 comments

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by Juli Clover

Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...

• 67 comments

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by Joe Rossignol

The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...

• 152 comments

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by Hartley Charlton

Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...

• 199 comments

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by Juli Clover

The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...

• 121 comments

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by Joe Rossignol

Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...

• 138 comments

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by Juli Clover

Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

• 251 comments

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by Hartley Charlton

Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...

• 57 comments

Top Rated Comments

munpip214

61 months ago

Time to give more than 5GB for iCloud free.

Score: 11 Votes (Like | Disagree)

TheYayAreaLiving ?️

61 months ago

Apple - Best company in the world period.

Score: 5 Votes (Like | Disagree)

Yokon54

61 months ago

Still not offering Apple TV+ subscriber numbers... even a ballpark figure would be nice.

Why? Every time they report anything like that, they are punished. Smart to keep it private.

Score: 4 Votes (Like | Disagree)

Simmias

61 months ago

Tim Cook since 2011: Apple is a hardware + software + services company.
Media/Analysts/Critics: Apple is a hardware company. They don’t get services.

Tim Cook in 2021: Apple is a hardware + software + services company.
Media/Analysts/Critics: Apple is a services company. They don‘t care about hardware anymore.

It‘s astonishing how many people still don’t understand that Apple is a design company focused on user experience, which is the intersection of hardware, software, and services. This is why their products are more than the sum of their parts, and why they’re dominating all 3 areas (as measured by revenue, profit, marketshare, customer satisfaction, etc.)

Score: 3 Votes (Like | Disagree)