Apple Reportedly Lowering AirPods Production Due to Decreasing Sales

Apple is cutting production of its ultra-popular AirPods by around 25% to 30% due to a decrease in sales as a result of increased competition in the wireless earphone industry, according to a new report from Nikkei Asia.

airpods pro roundup
According to the report, citing sources familiar with Apple's production plans, the tech giant now plans to produce only roughly 75 to 85 million units of AirPods for the remainder of this year. It had initially planned to aim for 110 million units.

Apple now expects to make between 75 million and 85 million units for 2021, compared with a previous production forecast of 110 million units.

"The most significant order reduction is for the second quarter toward the start of the third quarter," said one of the people familiar with the matter. "The levels of inventory [in warehouses] and in-store stocks of AirPods are currently high ... and demand is not as strong as expected."

The report does not specify which AirPods specifically will see a production cut. Apple's current AirPods lineup includes the AirPods Pro, the second-generation standard AirPods with wireless charging, and the $550 over-ear AirPods Max. AirPods and AirPods Pro are expected to be upgraded this year, which Apple hopes will "stimulate sales," according to the report.

Towards the end of 2020, Apple updated its entire product lineup, ranging from new iPhones, iPads, Macs, Apple Watches, and more. The AirPods, which have dominated the wireless earphone market since their debut, was one of the only Apple products not to receive an upgrade towards the end of the year.

Apple is rumored to be working on third-generation AirPods with a design similar to the AirPods Pro but lacks "Pro" features such as Active Noise Cancelation. Apple analyst Ming-Chi Kuo says that production of the new AirPods will begin in the third quarter of the year.

Related Roundups: AirPods, AirPods Pro
Related Forum: AirPods

Top Rated Comments

Kierkegaarden Avatar
2 weeks ago
If next generation AirPods are expected in Q3, and reductions are happening between Q2 and Q3, couldn’t this possibly mean that the reductions are planned around the new model being released?

The info shared wouldn’t factor in production data on an unreleased product.
Score: 23 Votes (Like | Disagree)
justperry Avatar
2 weeks ago
I bet the AirPods Max don't sell that well, priced too high.

Also, make them last longer, AirPods last for just a few years, then tossed in the bin because the battery is dead.
Score: 16 Votes (Like | Disagree)
Theyayarealivin Avatar
2 weeks ago
Shocking news. Maybe the prices are too high... make it affordable, please.
Score: 15 Votes (Like | Disagree)
MecPro Avatar
2 weeks ago
Diminishing returns when you get over £100. I mean the tech when you’re in the iOS environment is cool, but if I didn’t buy them right at the beginning when less options were available, then I probably may have opted for another brand.

I’ve seen some Anker Wireless buds that have over 20,000 reviews on Amazon and are 4.5/5 and are £40.

Also during the lockdown it didn’t make sense to have earbuds that only last less than 5 hours when you have work calls and stuff. I had my Bose NC700 and Jabra Evolve 85 on a lot more due to longer battery life, comfort and the ability to be connected to more than one device across different OS
Score: 11 Votes (Like | Disagree)
haruhiko Avatar
2 weeks ago
SHOCKING: if you don’t update a product for 2 years (okay okay, 1.5 years), after so many people have already bought the product, the sales will go down.

The AirPods Pro is so good that I don’t know what I want for the next version - given that Apple replaced my APP for free twice (one within the warranty period; another time under the replacement program), so now I have relatively new batteries inside the APP too.
Score: 10 Votes (Like | Disagree)
contacos Avatar
2 weeks ago

I would like to upgrade from my AirPod Pros... they have horrible battery life and tons of glitches like crackling!
AirPods in generally do not seem to be made to last, but I have bad luck with Apple headphones in general. Even before, the wired ones would die on me within a year (usually the left piece for some reason would stop working).

I had to get my AirPod replaced once (also the left one started to fail) and even with the replacement they last about 30 minutes now. My AirPod Pro also had to be replaced before because of the cracking issue. Lesson learned, if I ever do get AirPods again (they ARE convenient) I will add AppleCare+ to them for sure
Score: 9 Votes (Like | Disagree)

Top Stories

prosser macbook air colors stacked

Images Reveal Colorful New MacBook Air Design

Tuesday May 11, 2021 5:06 am PDT by
Apple's next MacBook Air will feature a completely new design and come in a range of colors like the 24-inch iMac, according to leaker Jon Prosser, who has now released supposedly accurate renders of the new machines based on leaked images. In a new video uploaded to YouTube channel Front Page Tech, Prosser elaborated on his previous prediction that Apple's next-generation MacBook Air models ...
iPhone 13 Camera Backs

iPhone 13 Models Will Be Slightly Thicker and Will Have Larger Camera Bumps

Monday May 10, 2021 10:41 am PDT by
Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors. The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...
3d printed airtag case siri remote

3D-Printed Case Lets You Attach an AirTag to Your Apple TV Remote

Monday May 10, 2021 8:11 am PDT by
Apple recently released a redesigned Siri Remote with a physical clickpad, but if you have an original Siri Remote laying around that you still plan on using, you may be interested in getting an AirTag case for the remote. Etsy user PrintSpiredDesigns has capitalized on the opportunity with a new 3D printed, made-to-order AirTag case for the original Siri Remote. The remote slides into the...
airtag hacked

AirTag Successfully Hacked to Show Custom URL in Lost Mode

Monday May 10, 2021 1:52 am PDT by
The inevitable race to hack Apple's AirTag item tracker has reportedly been won by a German security researcher, who managed to break into the device's microcontroller and successfully modify its firmware. Yesss!!! After hours of trying (and bricking 2 AirTags) I managed to break into the microcontroller of the AirTag! 🥳🥳🥳/cc @colinoflynn @LennertWo pic.twitter.com/zGALc2S2Ph— stacksmashing ...
zoom app icon

Apple Gave Zoom Access to Special API to Use iPad Camera During Split View Multitasking

Sunday May 9, 2021 2:00 am PDT by
Zoom, a hallmark platform used by millions during the global health crisis, has been given access to a special iPadOS API that allows the app to use the iPad camera while the app is in use in Split View multitasking mode. This case of special treatment was first brought to attention by app developer Jeremy Provost, who, in a blog post, explains that Zoom uses a special API that allows the...
tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
Top Stories 59 Feature

Top Stories: Epic Games vs. Apple, Hidden AirTag Mode, Apple Music Hi-Fi, Colorful MacBook Air?

Saturday May 8, 2021 6:00 am PDT by
While we wait for the newly introduced iMac, iPad Pro, and Apple TV models to launch later this month, this week saw the kickoff of the big Epic Games v. Apple trial, with lots of juicy tidbits coming out as the two sides make their arguments. This week also saw some rumors about a Hi-Fi tier for Apple Music, more biometric sensing capabilities for Apple Watch, and timing for the...
Apple 5G Modem Feature

Kuo: Apple-Designed 5G Modem May Debut in iPhones as Early as 2023

Sunday May 9, 2021 10:02 pm PDT by
Apple plans to adopt its own custom-designed 5G baseband chip starting with the 2023 iPhones, meaning it'll no longer need to rely on Qualcomm to supply the 5G cellular modem for the iPhone, Apple analyst Ming-Chi Kuo said today in an investors note obtained by MacRumors. According to Kuo, Apple plans to include its own custom-designed 5G baseband chip starting with the launch of the 2023...
maxresdefault

Video: Make Your iPhone Last Longer With These Battery Preserving Tips

Monday May 10, 2021 1:23 pm PDT by
Maximizing battery life is something that many iPhone users deal with on a regular basis as we all want our iPhones to last as long as possible. Sometimes there are bugs in iOS that make the battery drain faster, and sometimes we just need to eke out as much as possible on a long day out and about. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, MacRumo...
m1 ipad pro chip

M1 iPad Pro Over 50% Faster Than Previous Generation in Early Benchmarks

Tuesday May 11, 2021 11:56 am PDT by
Last month, Apple introduced a new iPad Pro with the same M1 chip found in the latest Macs, and early benchmark results indicate that the M1 iPad Pro is over 50% faster than the previous-generation iPad Pro. Based on five legitimate Geekbench 5 results (here's the fifth) for the fifth-generation 12.9-inch iPad Pro with the M1 chip, the device has average single-core and multi-core scores of...