Watch: AirTag Unboxing Videos and First Impressions

Apple's new AirTag item tracker will be available to order starting this Friday, April 23 at 5 a.m. Pacific Time, and it will begin arriving to customers on Friday, April 30. Priced at $29 each or $99 for a four pack, users can attach AirTags to personal belongings like a wallet, keys, purse, or backpack and then keep track of the location of those items in Apple's built-in Find My app on iPhone, iPad, and Mac.

f1618938547
Ahead of AirTag orders beginning tomorrow, Apple has provided some YouTube channels and media outlets with an early look at the item tracker. We've rounded up some unboxing videos and first impressions below.

Videos










For more in-depth impressions, read our AirTag review roundup.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive These Five Perks

Wednesday July 9, 2025 9:20 am PDT by
If you pay for iCloud storage on your iPhone, did you know that Apple offers you five perks beyond the extra storage space, at no additional cost? Here are the perks included with all iCloud+ plans:Private Relay keeps your Safari browsing history entirely private from network providers, websites, and even Apple. Hide My Email generates unique, random email addresses whenever needed. Hom...

Top Rated Comments

robjulo Avatar
55 months ago
Of course, all of the usual shills get their hands on some first. So cringeworthy.
Score: 26 Votes (Like | Disagree)
icanhazapple Avatar
55 months ago
I was hoping there would be an AR overlay through the rear camera; the directional component is nice, but I think there is a missed opportunity here with using AR.
Score: 10 Votes (Like | Disagree)
Vol Braakzakje Avatar
55 months ago
I really wanted to have AirTags, but now I can finally buy them I feel like I have nothing to lose as I never get out of the house..
Score: 8 Votes (Like | Disagree)
Rce84 Avatar
55 months ago

Do I really need an advanced piece of technology to remember where I left my backpack? Really?
No but if you travel and your airline loses your luggage, a tracker could come in handy when Delta gives you the run around.
Score: 5 Votes (Like | Disagree)
bingeciren Avatar
55 months ago

Is it easy for a thief to find your bag with airtag and reset it for his/her personal use? So you loose both bag and airTag...oops
No, it is tied to original owner's AppleID, like an IOS device, and cannot be reset without the AppleID password nor can it be tracked by someone else other than its owner.

However, the thief can throw away the Airtag and walk away with the stolen goods no longer being tracked.
Score: 5 Votes (Like | Disagree)
DeepIn2U Avatar
55 months ago

Of course, all of the usual shills get their hands on some first. So cringeworthy.
Riight?!

slogan: AirTags ... now it's more expensive to loose your things
Score: 5 Votes (Like | Disagree)