Watch: AirTag Unboxing Videos and First Impressions

Apple's new AirTag item tracker will be available to order starting this Friday, April 23 at 5 a.m. Pacific Time, and it will begin arriving to customers on Friday, April 30. Priced at $29 each or $99 for a four pack, users can attach AirTags to personal belongings like a wallet, keys, purse, or backpack and then keep track of the location of those items in Apple's built-in Find My app on iPhone, iPad, and Mac.

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Ahead of AirTag orders beginning tomorrow, Apple has provided some YouTube channels and media outlets with an early look at the item tracker. We've rounded up some unboxing videos and first impressions below.

Videos










For more in-depth impressions, read our AirTag review roundup.

Related Forum: AirTags

Top Rated Comments

robjulo Avatar
22 weeks ago
Of course, all of the usual shills get their hands on some first. So cringeworthy.
Score: 26 Votes (Like | Disagree)
icanhazapple Avatar
22 weeks ago
I was hoping there would be an AR overlay through the rear camera; the directional component is nice, but I think there is a missed opportunity here with using AR.
Score: 10 Votes (Like | Disagree)
Vol Braakzakje Avatar
22 weeks ago
I really wanted to have AirTags, but now I can finally buy them I feel like I have nothing to lose as I never get out of the house..
Score: 8 Votes (Like | Disagree)
Rce84 Avatar
22 weeks ago

Do I really need an advanced piece of technology to remember where I left my backpack? Really?
No but if you travel and your airline loses your luggage, a tracker could come in handy when Delta gives you the run around.
Score: 5 Votes (Like | Disagree)
bingeciren Avatar
22 weeks ago

Is it easy for a thief to find your bag with airtag and reset it for his/her personal use? So you loose both bag and airTag...oops
No, it is tied to original owner's AppleID, like an IOS device, and cannot be reset without the AppleID password nor can it be tracked by someone else other than its owner.

However, the thief can throw away the Airtag and walk away with the stolen goods no longer being tracked.
Score: 5 Votes (Like | Disagree)
DeepIn2U Avatar
22 weeks ago

Of course, all of the usual shills get their hands on some first. So cringeworthy.
Riight?!

slogan: AirTags ... now it's more expensive to loose your things
Score: 5 Votes (Like | Disagree)

Top Stories

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AirTag Anti-Stalking Measures 'Just Aren't Sufficient' Says Washington Post Report

Wednesday May 5, 2021 6:03 pm PDT by
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking. Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
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Belkin, Moment, Nomad and More Debut AirTag Accessories

Tuesday April 20, 2021 3:39 pm PDT by
Now that Apple's AirTag item trackers have officially launched, third-party manufacturers are debuting holders, sticky pads, and other accessories designed to house an AirTag. Belkin Secure Holder Available as a Key Ring or a Strap, the $12.95 Belkin Secure Holder is designed to keep an AirTag in place and attached to an item of your choice. It features a twist-and-lock closure with raised...
airtags drill 1

It's Possible to Drill a Hole Through an AirTag

Friday April 30, 2021 7:53 am PDT by
Unlike a Tile or some other item trackers, Apple's new AirTag does not have any holes or openings for attaching it directly to a keychain, forcing customers to purchase accessories like a leather key ring for this purpose. Interestingly, though, MacRumors forum member smythey has proven that it is possible to drill a hole into the AirTag without breaking it, allowing for a string or a thin...
tagvault

ElevationLab Launches 'TagVault' AirTag Holder

Friday April 30, 2021 9:52 am PDT by
ElevationLab today debuted the TagVault, which is the most protective AirTag holder that we've seen to date. Priced at $12.95 for one or $29.95 for a pack of three, the TagVault is a two piece AirTag holder that screws together to offer total protection for an AirTag. The two halves come apart, the AirTag is situated in the middle, and then four screws hold the TagVault together....
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Hands-On With Apple's New AirTags

Friday April 30, 2021 2:41 pm PDT by
After years of waiting for the AirTags to debut, launch day is finally upon us and AirTags are now in the hands of customers. We got our AirTags in the mail today and thought we'd share a hands-on look for those who are still waiting for their orders or debating whether AirTags might be useful. Subscribe to the MacRumors YouTube channel for more videos. As you probably know by now, AirTags...
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Apple's Online Store Goes Down to Prepare for AirTag and Purple iPhone 12 Orders

Thursday April 22, 2021 10:55 pm PDT by
Apple's online storefront is down in preparation for the launch of the AirTags and the new purple iPhone 12 models, which are set to be available starting at 5:00 a.m. Pacific Time or 8:00 a.m. Eastern Time in the United States. Ahead of new product launches, Apple often takes its online store offline in order to get ready for the influx of orders. Announced at Tuesday's "Spring Loaded"...
airtag hermes

AirTag Hermès Currently Unavailable From Apple

Monday May 24, 2021 6:26 am PDT by
As reported by 9to5Mac, AirTag Hermès is currently unavailable for purchase from Apple or directly from the Hermès website. The reasoning behind the unavailability remains unknown. Apple's AirTags Hermès line features three separate styles, an AirTag with a Hermès keyring, bag charm, and luggage tag. All styles feature the standard AirTag with a removable backplate but engraved with...
airtag preparing to ship

First AirTag Orders Shift to 'Preparing to Ship' Ahead of April 30 Launch

Monday April 26, 2021 1:53 am PDT by
AirTag pre-orders only went live on Friday, but some customers who placed orders have already seen those orders shift over to "preparing to ship" status over the course of the weekend. Orders that are preparing to ship are no longer able to be canceled, and soon those orders should be able to be tracked using methods like UPS My Choice and track by reference number in the United States. The...
chipolo one spot

Chipolo Takes Dig at AirTags When Advertising ONE Spot Item Tracker: 'No Accessory Needed'

Wednesday April 28, 2021 10:12 am PDT by
Prior to when Apple announced the AirTags, companies including Chipolo, VanMoof, and Belkin debuted products that are part of the Find My network accessory program, integrating directly with the Find My app so they can be tracked when lost. Of the three companies, Chipolo has the most AirTag-like device, a Bluetooth item tracker called the ONE Spot. Chipolo will need to compete with the...
airtag zipper

AirTag Shipping Estimates Already Slipping Into May

Friday April 23, 2021 6:22 am PDT by
Apple's new AirTag item tracker became available to pre-order today at 5 a.m. Pacific Time, and shipping estimates are already beginning to slip from Friday, April 30 launch day delivery into the first week of May or later. In the United States, for example, a single AirTag is now estimated for delivery on May 3-5, but the four-pack option is still available for delivery on April 30 as of...