Apple's April 20 Event Page Offers Up Morphing AR Logo

Apple's first 2021 event, "Spring Loaded," is set to take place on Tuesday, April 20. Apple has designed a special multi-colored logo for the occasion, and if you visit the Events website on an iPhone or iPad, you can see an augmented reality version.

apple ar logo event
Just tap on the colorful Apple logo on the page to open Apple's AR viewer, where you can scan the room and see the shifting logo in action. You can also view it in "Object" mode to see how it moves, with the Apple portion and the leaf swirling away from one another.


Apple often creates interesting graphics for its events and has used the morphing augmented reality logo in the past.

Apple's "Spring Loaded" event will be digital only and will be livestreamed in the Apple TV app and on the events page, but those who cannot attend can tune in to MacRumors on the site or through our MacRumorsLive Twitter account.

The event is expected to see the launch of new iPad Pro models, a new iPad mini, and perhaps the AirTags that have long been in the works. Apple could also surprise us with new Macs, though those may be slated for launch later in the year.

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Top Rated Comments

darthbane2k Avatar
41 months ago
Really going to need to see a better practical use case of AR than this from Apple. It’s been years now and I’m still not convinced
Score: 12 Votes (Like | Disagree)
mi7chy Avatar
41 months ago

Why are companies like Apple hell bent on AR nonsense? It will never become mainstream and go the way of 3D Blue-Ray and 3D TVs. It might find niche but limited uses though.
Give us some true innovative next level stuff.
Most AR implementations are dumb and gimmicky. Maybe Apple will do to Apple Maps what Google has done to Google Maps with indoor and outdoor AR navigation cues.

https://blog.google/products/maps/redefining-what-map-can-be-new-information-and-ai

Score: 6 Votes (Like | Disagree)
Anson_431 Avatar
41 months ago
Apple pencil maybe? (just a general feeling)
Score: 6 Votes (Like | Disagree)
trip1ex Avatar
41 months ago
AR goggles? Or just more iPad Pro AR stuff.
Score: 5 Votes (Like | Disagree)
TravelsInBlue Avatar
41 months ago
They’re still trying to make AR happen?
Score: 5 Votes (Like | Disagree)
mazz0 Avatar
41 months ago
Well that’s disappointing. However much Apple want it to be, AR just isn’t interesting.
Score: 5 Votes (Like | Disagree)