iPhone 12 Holds Its Value Over 20% Better Than Samsung Galaxy S21 Range

Apple's iPhone 12 lineup holds its value over 20 percent better than the Samsung Galaxy S21 range, according to data gathered by SellCell.

galaxy s21 iphone 12 pro max
Despite having been on sale for considerably less time than the ‌iPhone 12‌ lineup, with orders arriving from late January this year, the Samsung Galaxy S21 series is failing to hold its value as well as its main competitor.

By measuring each handset's suggested retail price against its monthly and total depreciation based on the value of "good" and "used" devices, SellCell was able to precisely calculate the depreciation of each device.

The ‌iPhone 12‌ range has lost value by 18.1 to 33.7 percent since its launch in October 2020. The Samsung Galaxy S21 series, on the other hand, has seen significant depreciation of between 44.8 and 57.1 percent since its launch in January 2021.

The 64GB ‌iPhone 12‌ and the 512GB iPhone 12 Pro lost the most value with depreciation of 33.7 percent, while the 128GB iPhone 12 Pro Max was the smallest loser with depreciation of just 18.1 percent. The 512GB ‌iPhone 12 Pro Max‌, as the most expensive ‌iPhone 12‌ model, still performed much better than the equivalent most expensive Samsung Galaxy S21 device, the 512GB Samsung Galaxy S21 Ultra, which lost 53.3 percent of its value.

Similar losses are seen across the S21 lineup, with the 128GB Galaxy S21 losing 50.8 percent of its value, and the 256GB model losing 57.1 percent. Despite only launching in January 2021, all of the Samsung S21 handsets have lost almost 50 percent of their value, which seems like a very substantial loss considering they have only been on the market for three months.

It is also worth noting that, compared to the ‌iPhone 12‌ lineup, the S21 range costs more in a direct like-for-like comparison. Samsung's most expensive smartphone, for example, costs $1,599, compared to Apple's $1,399. This means that the losses on the Samsung devices are also much larger by the dollar as well as by percentage.

While the ‌iPhone 12‌ handsets have also depreciated, their losses have occurred at a considerably slower rate, and a significantly lower percentage, not to mention the overall lower initial retail prices. This is also amid the ‌iPhone 12‌ series having a two-month head start on launch. The markedly better performance of the ‌iPhone 12‌ series in terms of resale value may be attributed to better existing demand for the same devices after the point of the initial sale.

Related Roundups: iPhone 12, iPhone 12 Pro
Tag: Samsung

Top Rated Comments

Serban55 Avatar
3 days ago at 09:47 am
This is the case for over a decade...same applies to tablets , laptops etc
Score: 24 Votes (Like | Disagree)
metalsiren Avatar
3 days ago at 09:48 am

This is the case for over a decade...same applies to tablets , laptops etc
yep , one of the reasons I like my apple products, they hold their values better.
Score: 12 Votes (Like | Disagree)
gaximus Avatar
3 days ago at 09:52 am
Has an iPhone ever NOT had better resale value than any competing phone?
Score: 8 Votes (Like | Disagree)
macOS Lynx Avatar
3 days ago at 09:51 am
Is this a surprise? Even with the recent efforts by Android OEMs to support their devices for longer, the fact is without a lot of user intervention, these devices aren’t supported for very long.
Score: 7 Votes (Like | Disagree)
randomgeeza Avatar
3 days ago at 09:51 am
I'm not surprised. You can't give Samsung products away in my household or social circle.
Score: 7 Votes (Like | Disagree)
mossback Avatar
3 days ago at 11:30 am
Even if they paid me I wouldn’t use a samsung phone.
Score: 6 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...