Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor."
The ad appeared on Reddit and was shared on Twitter by @juneforceone, and it features a man using what clearly seems to be a MacBook Pro. The ad's tagline says, "The world's best processor on a thin and light laptop," and is meant to promote the Intel Core i7-1185G7 processor.
Apple continues to sell Mac computers with Intel chips, despite its ongoing transition to its own Apple silicon. But while Apple still sells Intel-based Macs, the chip referenced in the ad is not used in any Mac, and in fact, it was launched around the same time Apple released its M1 Apple silicon chip late last year.
One of Intel's most notable marketing campaigns was launched last month and features former "I'm a Mac" actor Justin Long in a series of videos comparing a MacBook Pro powered with M1 to a variety of Windows laptops. Even as the two companies go head to head, newly appointed Intel CEO Pat Gelsinger says he hopes that his company will make Apple silicon chips in the future and have Apple as a normal client.
Thursday November 13, 2025 11:35 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Saturday November 15, 2025 2:40 pm PST by Joe Rossignol
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Friday November 14, 2025 6:20 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Friday November 14, 2025 3:23 pm PST by Juli Clover
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Friday November 14, 2025 10:02 am PST by Joe Rossignol
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more.
Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
Thursday November 13, 2025 6:48 am PST by Joe Rossignol
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose.
Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Monday November 17, 2025 3:20 pm PST by Juli Clover
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
I don't like the snide remarks people are making about Intel since the switch to Apple silicon began. Remember, Macintosh was using Intel for 15 years and it actually breathe new life into the platform. Considering how much PowerPC was a dead end, especially from Motorola on the mobile side, it was very a much crisis if Apple didn't have Intel. I'm sure ARM processors from 2005 to 2015 weren't powerful enough run macOS (OS X).
Keep in mind also, Apple continues to sell a vast majority of their Macintosh portfolio on Intel. We need to respect Intel while saying goodbye at the same time. Some of the comments I've read kinda give the impression of this is how you would treat people in real life too. If a friend helped you out for 15 years and helped you get your work done then of course is starting to decline because another friend can do so same things a little bit better, doesn't mean you need to be nasty.
Even Jobs has talked about this kinda nasty 'us vs them' behavior in past in keynotes (Macworld '97). You wanted Microsoft Office, yet you are booing the CEO of the company who makes it.
Honestly, the person managing the ad campaign has to be penalized or fired.
Like seriously? You held a month long hostile campaign against Apple, and you managed to let this slip by using the VERY BRAND that you're advertising against?
