Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency.
To help advertisers adjust to this change, Apple today shared a new version of its "A Day in the Life of your Data" document with details on two privacy-preserving ad measurement technologies that advertisers can use to measure the impact of their ad campaigns without tracking users, including SKAdNetwork and Private Click Measurement.
Apple says SKAdNetwork lets advertisers know how many times an app was installed after ads for it were seen, without any user or device data being shared. Likewise, Private Click Measurement allows advertisers to measure the impact of ads that lead users to a website while minimizing data collection using on-device processing. Apps can use Private Click Measurement starting with iOS 14.5 and iPadOS 14.5.
"A Day in the Life of your Data" has also been updated with new information that details how advertisers bid in an auction to show their ad on a user's device, and how advertisers use ad attribution to optimize their ad campaigns.
Apple reiterated that iOS 14.5, iPadOS 14.5, and tvOS 14.5 will be released in early spring, but no specific timeframe was outlined. In a recent interview, Apple CEO Tim Cook said the updates will be released in "just a few weeks."
Related Stories
Apple is facing increasing pressure to tighten its App Tracking Transparency rules after it was found that third parties are using workarounds to identify users who do not consent to be tracked, according to the Financial Times.
Apple rules around App Tracking Transparency, which came into effect as part of iOS 14.5 and iPadOS 14.5, require apps to ask for consent to track users across...
Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed.
LinkedIn today said that with Apple's proposed changes, it will no longer be accessing the IDFA so LinkedIn users will not be presented with an ad tracking popup....
With Apple's upcoming iOS 14 privacy changes looming, Snap on Thursday warned investors that they could hurt Snap's ad business (via Reuters).
Starting with the next versions of iOS 14, iPadOS 14, and tvOS 14 due to be released in the early spring, Apple's App Tracking Transparency privacy measure will require all apps to request the user's permission to track their activity across other apps...
Apple today released a series of updates aimed at app developers, letting them know about upcoming requirements related to iOS 14.5, the newest version of iOS 14 that's set to be released next week.
Starting on Monday, April 26, all iPhone, iPad, and Apple Watch apps submitted to the App Store must be built on the Xcode 12 and iOS 14 SDK or later, which means that new apps will no longer be...
Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences.
If that sounds confusing, Apple has created an App...
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek).
With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
Following the conclusion of today's keynote event that saw the unveiling of new versions of iOS, iPadOS, macOS, watchOS, and tvOS, Apple has made the first betas of iOS and iPadOS 15 available to developers for testing purposes. Registered developers can download the profile for the first iOS and iPadOS betas from the Apple Developer Center, and once the profile is installed, beta updates...
Android users, later this year, will have the ability to opt-out of tracking across apps on Android devices, limiting the ability for apps to access their unique advertising ID, Google announced in a support page update (via Bloomberg). The new change, in theory, is similar to Apple's recently launched ATT, or App Tracking Transparency framework; however, it differs in direct...
Popular Stories
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest.
Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month.
The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices.
In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year.
Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst.
Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022.
While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara.
Citing reliables sources in China, the report claims that the new iPad Air could be...
Top Rated Comments
"Ask App not to Track" wording really irks me because when you "ask" something, it implies that the other party has a choice to either obey or disobey your request.
We don't want that.
DISALLOW or DENY is what it should say instead. Plain and simple. No ambiguities.