Intel has called on the services of former "I'm a Mac" actor Justin Long in a series of new ads in which Apple's latest custom-made M1 processors are cast as inferior to newer laptops powered by Intel processors.
Well known for his role in Apple's popular "Get a Mac" TV ad campaign from the 2000s, Long stars in a series of ads called "Justin Gets Real" on Intel's YouTube channel, beginning each video by introducing himself as "... a Justin – just a real person doing a real comparison between Mac and PC."
In one ad, Long promotes the flexibility of Windows laptops, specifically the Lenovo Yoga 9i versus a MacBook Pro. In another video, Long meets a PC user gaming on the MSI Gaming Stealth 15M laptop, powered by a Intel Core i7. Long then asks for a Mac, before swiftly agreeing with the PC user that "no one games on a Mac."
Intel undertook a similar marketing campaign in February with a series of tweets highlighting the "shortcomings" of Apple's M1 powered-Macs compared to Intel-powered computers. In November, Apple released its first Apple Silicon and is expected to fully transition its entire lineup away from Intel over the next couple of years.
This isn't the first time Long has featured in ad campaigns for Apple rivals. In 2017, the actor starred in a series of Huawei commercials promoting the company's Mate 9 smartphone.
It’s hilarious that they promote features that have nothing to do with the processor. Like a car engine maker promoting the soft material of the seats.
Ugh...that seems desperate on both Justin & Intel's part.
EDIT: I get that he's just making a living; so are the folks at Intel.
My point with Justin's flip-flopping is that seems desperate (like when the Verizon spokesperson moved to Sprint; it is hard to tell if the move is genuine in those scenarios.). I have nothing against Justin Long - may he have a long and flourishing career!!!
Thursday March 18, 2021 11:56 am PDT by Juli Clover
As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's M1 Mac lineup.
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Tuesday April 27, 2021 1:38 am PDT by Tim Hardwick
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Thursday February 11, 2021 5:28 pm PST by Juli Clover
With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.
In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's M1 Mac lineup. An ad this week, for example, points out the gaming capabilities of...
Thursday March 18, 2021 10:05 am PDT by Juli Clover
Intel is continuing its anti-Apple ad campaign, today sharing a tweet that calls out the lack of ports on M1 Macs. In a photo, actor Justin Long sits on a couch with a Windows PC and holds up a handful of Apple dongles. Anyone know who these belong to? #GoPC pic.twitter.com/W6wCfMSEb8— Intel (@intel) March 18, 2021 Apple's Macs have long been derided for their lack of ports and the need to...
Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.
Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on...
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Monday January 11, 2021 1:57 pm PST by Juli Clover
Intel today showed off its next-generation Alder Lake chips designed for desktop and mobile processing (via The Verge). Intel says that the Alder Lake chips represent a "significant breakthrough" in x86 architecture, and are the most power-scalable system-on-chip from Intel to date.
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EDIT: I get that he's just making a living; so are the folks at Intel.
My point with Justin's flip-flopping is that seems desperate (like when the Verizon spokesperson moved to Sprint; it is hard to tell if the move is genuine in those scenarios.). I have nothing against Justin Long - may he have a long and flourishing career!!!