According to market data from Counterpoint Research, Apple shipped 12.9 million models of the Apple Watch Series 6 and Apple Watch SE in the fourth quarter of 2020.
The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of 2019 when it controlled 34% of the market. In the final quarter of last year, Apple Watch models accounted for 40% of the market share.
Apple's market share consolidation can be attributed to the new Apple Watch SE's success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
Counterpoint senior analyst Sujeong Lim says that the new mid-range Apple Watch SE will likely push Samsung and other smartwatch makers to create similar, mid-range options for customers looking for cheaper alternatives to main flagships.
“Second largest” after “Others”??? How about an edit to correct this. “Others” is only a grab-bag of all the other unidentified manufacturers - Apple was the largest by a huge margin.
This is the forum thread ('https://forums.macrumors.com/threads/apple-announces-apple-watch-available-in-early-2015-from-349.1773623/') on the day the Apple Watch was first announced in September 2014.
Here's a couple of examples of the characteristic MacRumors' forum optimism about new Apple products:
One miniaturisation too far. A white elephant. Look for them in eBay in a year. Do you want to be "That Knob With The Apple Watch Over There?" And by 'Knob' we aren't referring to The Digital Crown here, readers.
While I have never been a watch person, I was surprised at how quickly I got used to using the AW. I now feel kind of naked when I am not wearing it.
One thing I hate about the AW, is the handling of SW updates and the small storage size. I cannot update the OS due to not having enough free space. I tried deleting everything that was optional to delete, and I still couldn't free up enough space to do the update.
It appears that if I unpair and reset the watch, I can do the update, but this is a pretty crappy way of handling SW updates.
Overall, I am happy with it, but the SW update issues are quite annoying.
Apple's sudden overtaking of the market can be attributed to the new Apple Watch SE's success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
The rest of the tech industry could be in some serious trouble if apple keep releasing these mid range products with flagship processors.
The Apple Watch has yet again been credited with saving a man's life, after the device automatically called 911 when he fell off an electric bike, Fox 11 reports.
The Apple Watch's Fall Detection feature. On January 22, Hermosa Beach Police Department officers in California responded to an incident after an Apple Watch initiated an emergency 911 call and advised that the "owner of this watch...
While Apple maintained its dominant share of smartwatch shipments in the third quarter of 2021, the company's shipments fell as Samsung made significant gains, according to Counterpoint Research.
Global smartwatch shipments in the third quarter of this year increased by 16 percent overall compared to the same time in 2020, but Apple Watch shipments declined by 10 percent. The drop may be...
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman.
Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
Tuesday February 1, 2022 1:16 am PST by Sami Fathi
In celebration of Heart Month, Apple is offering all customers who trade in an Apple Watch $25 extra in credit to encourage owners of older Apple Watch models to upgrade to one of the newer models.
Heart Month is celebrated during February, and Apple this week shared some of the ways it's celebrating across its services. The $25 Apple Watch trade-in credit is valid until February 28 in...
Thursday March 17, 2022 3:57 am PDT by Tim Hardwick
Apple's new third-generation iPhone SE with 5G connectivity is set to go on general sale on Friday, and Taiwan-based analysts have today shared their shipment expectations for the device over the coming year.
Apple's new iPhone SE shipments are expected to reach 30 million units in 2022, according to estimates by DigiTimes research analysts Sean Lin and Luke Lin. That's at the top-end of the ...
An Apple Watch has been credited with saving a woman's life after it contacted emergency services when she fell, leading to a lung cancer diagnosis, ABC Action News reports.
71-year-old grandmother Raylene Hackenwerth, from Saint Petersburg, Florida, fell in early March, triggering her Apple Watch's Fall Detection feature. The Apple Watch's Fall Detection feature can tell when a wearer has...
Monday February 28, 2022 1:30 pm PST by Juli Clover
Apple is rumored to be introducing an upgraded version of the iPhone SE as soon as March 8, the prospective date of the company's first event of 2022. The new iPhone SE is expected to be priced at $399 and it will be replacing the current iPhone SE, but will Apple keep the older model around and drop the price as it sometimes does when new iPhones come out?
In his most recent "Power On"...
The Apple Watch Series 6, introduced by Apple in September of last year, has been discontinued following the launch of the new Apple Watch Series 7.
Following pre-orders of the Apple Watch Series 7 opening up earlier today, Apple has removed the Series 6 from its website, no longer offering it to purchase for customers. The Apple Watch Series 7 replaces the Series 6 and now leaves the Apple...
Thursday September 22, 2022 1:04 pm PDT by Juli Clover
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16.
The iOS 16.0.2 update can be...
Wednesday September 21, 2022 7:49 am PDT by Juli Clover
Apple on Friday released the new iPhone 14 models, and MacRumors videographer Dan picked one up on launch day. He's been using the iPhone 14 Pro Max non-stop since it came out, and over on the MacRumors YouTube channel, has shared his initial thoughts on the day-to-day experience with the latest iPhone.
Subscribe to the MacRumors YouTube channel for more videos. Dan's mini review highlights...
Wednesday September 21, 2022 1:36 am PDT by Sami Fathi
Rumors suggest Apple will announce new 11-inch and 12.9-inch iPad Pro models as soon as next month. The new iPads will be the first update to the iPad Pro series since April 2021 and will be an overall incremental upgrade that brings new capabilities and functionality to the highest-end iPad.
According to reports, Apple is planning an event for October to announce the new iPad Pro models, a...
Wednesday September 21, 2022 4:25 am PDT by Sami Fathi
It's been nine days since Apple released iOS 16 to the public, bringing major changes to the Lock Screen, Messages, Maps, and more. In the days following the release, some users have encountered several issues on their iPhones, ranging from slow system performance to battery drain.
In the past few days, iPhone 14 Pro users have shared specific bugs related to Apple's latest high-end iPhones, ...
Thursday September 22, 2022 7:57 am PDT by Sami Fathi
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot."
The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
Thursday September 22, 2022 5:12 am PDT by Sami Fathi
Meta is facing a new proposed class action lawsuit that accuses it of tracking and collecting the personal data of iPhone users, despite features and policies made by Apple which are meant to stop that same type of tracking.
In August, it was revealed that with the Facebook and Instagram apps, Meta can track all of a user's key taps, keyboard inputs, and more, when using the in-app browser....
Wednesday September 21, 2022 2:03 pm PDT by Juli Clover
With millions of devices shipping out to customers with every Apple launch, there's occasionally someone who gets lucky and gets a new product ahead of schedule. This time around, Redditor playalisticadillac received an Apple Watch Ultra from AT&T two days before the official debut, sharing some images on the social media site.
The images include an unboxing and comparisons to the...
Thursday September 22, 2022 3:12 pm PDT by Joe Rossignol
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro.
In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...
Apple on September 12 released iOS 15.7 and iPadOS 15.7, delivering important fixes for multiple security vulnerabilities, including at least one that has been actively exploited.
Apple's latest mainstream iPhone models come in two sizes with A15 chip, car crash detection, satellite connectivity, and more. iPhone 14 is available now, while iPhone 14 Plus launches on October 7.
Top Rated Comments
Here's a couple of examples of the characteristic MacRumors' forum optimism about new Apple products:
While I have never been a watch person, I was surprised at how quickly I got used to using the AW. I now feel kind of naked when I am not wearing it.
One thing I hate about the AW, is the handling of SW updates and the small storage size. I cannot update the OS due to not having enough free space. I tried deleting everything that was optional to delete, and I still couldn't free up enough space to do the update.
It appears that if I unpair and reset the watch, I can do the update, but this is a pretty crappy way of handling SW updates.
Overall, I am happy with it, but the SW update issues are quite annoying.
The rest of the tech industry could be in some serious trouble if apple keep releasing these mid range products with flagship processors.
Should've entered the midrange market ages ago.