According to market data from Counterpoint Research, Apple shipped 12.9 million models of the Apple Watch Series 6 and Apple Watch SE in the fourth quarter of 2020.
The market saw an overall decline in smartwatch shipments compared to last year due to the ongoing global health crisis. Apple, however, saw a 19% increase in shipments YoY. Apple was the single largest smartwatch maker in Q4 of 2019 when it controlled 34% of the market. In the final quarter of last year, Apple Watch models accounted for 40% of the market share.
Apple's market share consolidation can be attributed to the new Apple Watch SE's success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
Counterpoint senior analyst Sujeong Lim says that the new mid-range Apple Watch SE will likely push Samsung and other smartwatch makers to create similar, mid-range options for customers looking for cheaper alternatives to main flagships.
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Wednesday July 24, 2024 9:06 am PDT by Joe Rossignol
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Thursday July 25, 2024 5:43 am PDT by Tim Hardwick
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
“Second largest” after “Others”??? How about an edit to correct this. “Others” is only a grab-bag of all the other unidentified manufacturers - Apple was the largest by a huge margin.
This is the forum thread ('https://forums.macrumors.com/threads/apple-announces-apple-watch-available-in-early-2015-from-349.1773623/') on the day the Apple Watch was first announced in September 2014.
Here's a couple of examples of the characteristic MacRumors' forum optimism about new Apple products:
One miniaturisation too far. A white elephant. Look for them in eBay in a year. Do you want to be "That Knob With The Apple Watch Over There?" And by 'Knob' we aren't referring to The Digital Crown here, readers.
While I have never been a watch person, I was surprised at how quickly I got used to using the AW. I now feel kind of naked when I am not wearing it.
One thing I hate about the AW, is the handling of SW updates and the small storage size. I cannot update the OS due to not having enough free space. I tried deleting everything that was optional to delete, and I still couldn't free up enough space to do the update.
It appears that if I unpair and reset the watch, I can do the update, but this is a pretty crappy way of handling SW updates.
Overall, I am happy with it, but the SW update issues are quite annoying.
Apple's sudden overtaking of the market can be attributed to the new Apple Watch SE's success, the mid-range Apple Watch option. Apple released the SE model alongside its flagship Series 6 at a lower $279 price point, with some caveats such as the lack of an always-on display, ECG functionality, and the faster S6 processor.
The rest of the tech industry could be in some serious trouble if apple keep releasing these mid range products with flagship processors.
