A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

Apple Fitness+, the latest service to join the Apple family, integrates tightly with the Apple Watch to offer a comprehensive and growing selection of workout and exercise videos made by a team of professional trainers.

hlh030121feafutureoffitness012 1614286673

Apple Fitness+ Studio (via Men's Health)

Apple curates and records all of the videos at a location in Santa Monica, California, and each video features a similar background and style. For the first time, thanks to a virtual tour by Apple given to Men's Health, we have a look inside the Fitness+ studio. The virtual tour of Apple's 23,000 square-foot studio was conducted by Apple's senior director of Fitness for Health Technologies, Jay Blahnik.

The Fitness+ studio is modern, featuring wood accents and "all-white everything," according to a read-out of the virtual tour from Men's Health. The studio entrance consists of three sliding glass doors that when opened "reveal a verdant garden." Each month, a new team member chooses a quote that's placed on a wall right outside the studio. March's quote reads, "Please be responsible for the energy you bring into this space."

hlh030121feafutureoffitness011 1614286602

Apple Fitness+ Studio Control Room (via Men's Health)

The studio itself features multiple screens scattered around the room that display a live view of what's being captured in the studio. The heart of the studio, of course, is the cameras. For recording Fitness+ videos, Apple uses seven high-end Super 35 cinematic cameras attached to robotic arms. Compared to a traditional human-controlled camera, the robotic arms help enable smoother transitions and movement. Blahnik says that the robotic arms also help the team better coordinate what's most appropriate to show the viewer during a workout.

We built the studio in a way that would allow shooting all the angles to make the right choices to show just the right angle at just the right time.

One selling point of Fitness+ is its tight integration with the Apple Watch. During a workout, Fitness+ will send metrics from your watch live onto your display. The information helps users stay motivated, engaged, and up to date on progress toward closing their activity ring or their current heart rate, but Apple wanted to go further than just display live metrics.

In the virtual tour, Blahnik explains that the team wanted to create a dynamic and fully immersive experience. To do this, Apple had to develop unique software that would display metrics on screen at the correct time during an exercise. For example, if a trainer says "Sprint all-out for 30 seconds" during a workout, Fitness+ will display a timer for 30 seconds on the screen.

When the trainer says in a HIIT workout, 'Sprint all-out for 30 seconds,' being able to see that time is an incredible motivator," says Blahnik. "It makes for a better, more immersive workout. [Integrated, dynamic smart metrics] take it to another level compared to a typical video workout. We had to think hard about how to curate the experience, so you're not overwhelmed by metrics and animations and that those things are happening exactly when you might expect them to and in ways that are helpful.

Adjacent to the studio is a rehearsal room that serves as a place for trainers to plan, coordinate, and rehearse their workouts before heading into the studio and pressing record. Like the studio itself, the rehearsal room is equipped with wooden floors, massive mirrors, and sliding glass doors. Blahnik describes the rehearsal room as a place for collaboration, emphasizing that trainers must be open to feedback and modifications for their workout.

[This] is where they ideate, collaborate, and get feedback from each other to create the best workouts... We needed trainers who are open to feedback from experts who know their stuff in that workout type, as well as fitness experts not in their space.

hlh030121feafutureoffitness013 1614286411

Apple Fitness+ Rehersal Room (via Men's Health)

Apple Fitness+ launched on December 14, making the service still relatively young. Apple adds new content across all 10 of its current workout types every week, continually expanding the catalog of exercises and workouts users have access to. Blahnik calls Apple Fitness+ a "marathon, not a sprint" and says that Apple is excited about its future and that it's "really committing to and investing" in the service.

Apple Fitness+ is available for $9.99 per month, $79.99 per year, or as part of the Premier tier of the Apple One bundle. Learn more about Fitness+ in our guide.

Top Rated Comments

The_Gream Avatar
5 weeks ago

It’s cool but I can’t help feel apple is wasting money here
I wouldn’t call it a waste of money. It might have a low ROI right now - but as it becomes more popular and they improve it more people will join (more subs) and more people will buy and/or upgrade older Apple watches.
And, Tim Cook has said many times, he feels Apples legacy won’t be their phones or their computers, but the impact they have had on personal health.
Score: 11 Votes (Like | Disagree)
jerryk Avatar
5 weeks ago

The fact that they are doing this in expensive California instead of out in Wyoming is a good indicator of the waste going on so execs and managers can have a beach house.
If I were shooting a fitness series Southern California would be where I would go. Looks of good-looking fit people that can act and take direction, studio facilities, camera and lighting crews, technical production support, etc. Not so much of that in Wyoming.
Score: 11 Votes (Like | Disagree)
jerryk Avatar
5 weeks ago

The videos still remind me of the 80s fitness shows. lol

It is a good looking studio.
Yep. I half expected to see Jane Fonda leading the class.
Score: 10 Votes (Like | Disagree)
Amacfa Avatar
5 weeks ago
It’s cool but I can’t help feel apple is wasting money here
Score: 9 Votes (Like | Disagree)
himanshumodi Avatar
5 weeks ago
The production values are top notch. But till they have proper structured workout schedules of programs for 30 days or 60 days, it will be hard to get on board. I am a big fan of beachbody workout programs. Even discounting the multi-level-marketing aspects of it, the workouts are solid.
Score: 9 Votes (Like | Disagree)
Apple_Robert Avatar
5 weeks ago
The videos still remind me of the 80s fitness shows. lol

It is a good looking studio.
Score: 9 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...