Apple Shares Updated App Store Review Guidelines for App Tracking Transparency
Apple today published new App Store guideline updates for developers, tweaking many existing guidelines and adding a new rule pertaining to the App Tracking Transparency requirement in iOS 14.5.
The new 5.1.2(i) rule related to App Tracking Transparency requires developers to ask for explicit permission before tracking user activity, something that Apple has been planning to implement since iOS 14's release. Apple last week said that its App Tracking rules would be enforced starting with the next iOS update, which will be iOS 14.5.
5.1.2(i): Added: "You must receive explicit permission from users via the App Tracking Transparency APIs to track their activity. Learn more about tracking."
Coinciding with the new rule around App Tracking Transparency, Apple today highlighted the SKAdNetwork 2.2 and Private Click Measurement APIs that are available to developers as alternatives to more invasive user tracking methods.
SKAdNetwork 2.2 allows developers to display and measure ad effectiveness while preserving user privacy, while Private Click Measurement, an iOS 14.5 feature, lets ad networks measure the effectiveness of advertisement clicks within iOS apps that navigate to a website, but in a privacy-focused way.
App Tracking Transparency will be enforced when iOS 14.5 is released, and Apple has said that it expects the new update to launch in the early spring.
Apple's App Store Guidelines update also clarifies several existing rules and includes minor wording changes and tweaks, with a full list of changes available on Apple's developer site.
Related Stories
Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences.
If that sounds confusing, Apple has created an App...
A group of mobile advertising companies today announced the launch of the Post-IDFA Alliance, a partnership that's designed to help marketers and app developers adjust to the ad tracking changes that Apple is implementing with the launch of iOS 14.5, reports Reuters.
The Post-IDFA Alliance will offer up tips that will help advertisers and developers get effective ads in front of customers...
Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone's ad identifier or IDFA will need to ask a user's permission before tracking is allowed.
LinkedIn today said that with Apple's proposed changes, it will no longer be accessing the IDFA so LinkedIn users will not be presented with an ad tracking popup....
Despite campaigning heavily against Apple's upcoming anti-tracking rules, Facebook CEO Mark Zuckerberg today said that Facebook will "be in a good position" when Apple begins enforcing App Tracking Transparency and could even benefit from the changes.
"It's possible that we may even be in a stronger position if Apple's changes encourage more businesses to conduct more commerce on our...
In its ongoing feud with Apple regarding App Tracking Transparency, Facebook has announced that it will encourage users to allow tracking with "additional context" on a dedicated screen, according to an updated blog post.
Image via Axios iOS 14's App Tracking Transparency feature will require developers to receive a user's consent to track their activity across apps and websites and access...
Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive.
Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads and track how...
With Apple now enforcing its App Tracking Transparency rules with the release of iOS 14.5, The Wall Street Journal's Joanna Stern did an interview with Apple software engineering chief Craig Federighi to talk about Apple's aim with the feature and how it works.
For those unfamiliar with App Tracking Transparency, it requires app developers to get express user permission before accessing a...
Apple appears to be ironing out a bug that meant some iOS 14.5 users were unable to adjust the "Allow Apps to Request to Track" setting that was rolled out as part of Apple's App Tracking Transparency (ATT) feature.
In iOS 14.5, iPadOS 14.5, and tvOS 14.5, ATT requires that apps ask for permission before tracking your activity across other companies' apps and websites for targeted...
Popular Stories
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more.
Face ID With a Mask
With iOS 15.4, there is now an option to unlock your iPhone...
With the iOS 15.4 update that was introduced today, Apple has added support for Emoji 14, introducing a selection of new emoji like melting face, biting lip, heart hands, and more. There are 37 new emoji and 75 skin tone additions in Emoji 14, resulting in a total of 112 characters.
New faces include melting face, saluting face, face with open eyes and hand over mouth, face with peeking eye, ...
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor.
Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
In today's iOS 15.4 beta that's available to developers, Apple added a useful new feature that changes the way Face ID works. There's now a Face ID with a Mask option that allows the iPhone to be unlocked when you're wearing a mask, but you need to have an iPhone 12 or newer.
Right now, an iPhone can be unlocked with a mask if you have an Apple Watch for authentication to add an extra layer...
The iOS 15.4 beta that was introduced today added a new feature designed to allow Face ID to be used with a mask and without an Apple Watch for authentication. Apple says that the feature can "recognize the unique features around the eye" for authentication purposes. If you opt to use this feature during setup, you will need to rescan your face for Face ID. From there, Face ID will be able...
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates.
The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac.
In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Top Rated Comments
And this wasteful wireless charging that you seem to hate - sadly the consumers what it. BUT, to make it less wasteful Apple decided to use a magnetic system
consumer gets what consumer wants = money.
consumer DOESN’T get what consumer wants != money.
plus, that rant about how the people are treated - yeah it sucks for them right now - but their lives would be much worse without it. Also, if you want to go pointing fingers, then you need to be pointing at the massive consuming and wasteful Western culture that has been rampant since the post-second world war.