Apple Shares Updated App Store Review Guidelines for App Tracking Transparency
Apple today published new App Store guideline updates for developers, tweaking many existing guidelines and adding a new rule pertaining to the App Tracking Transparency requirement in iOS 14.5.

The new 5.1.2(i) rule related to App Tracking Transparency requires developers to ask for explicit permission before tracking user activity, something that Apple has been planning to implement since iOS 14's release. Apple last week said that its App Tracking rules would be enforced starting with the next iOS update, which will be iOS 14.5.
5.1.2(i): Added: "You must receive explicit permission from users via the App Tracking Transparency APIs to track their activity. Learn more about tracking."
Coinciding with the new rule around App Tracking Transparency, Apple today highlighted the SKAdNetwork 2.2 and Private Click Measurement APIs that are available to developers as alternatives to more invasive user tracking methods.
SKAdNetwork 2.2 allows developers to display and measure ad effectiveness while preserving user privacy, while Private Click Measurement, an iOS 14.5 feature, lets ad networks measure the effectiveness of advertisement clicks within iOS apps that navigate to a website, but in a privacy-focused way.
App Tracking Transparency will be enforced when iOS 14.5 is released, and Apple has said that it expects the new update to launch in the early spring.
Apple's App Store Guidelines update also clarifies several existing rules and includes minor wording changes and tweaks, with a full list of changes available on Apple's developer site.
Popular Stories
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
Apple today released tvOS 18.5, the latest version of the tvOS operating system. tvOS 18.5 comes a little over a month after the launch of tvOS 18.4, and it is available for the Apple TV 4K and Apple TV HD models.
tvOS 18.5 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software. Apple TV owners who have...
Apple is considering raising prices for its upcoming iPhone 17 models set to release this fall, according to people familiar with the matter cited by The Wall Street Journal.
The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.
The...
Apple today released macOS Sequoia 15.5, the fifth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.5 comes a little over a month after the launch of macOS Sequoia 15.4.
Mac users can download the macOS Sequoia 15.5 update through the Software Update section of System Settings. It is available for free on all Macs able to run ...
Following more than a month of beta testing, Apple is expected to release iOS 18.5 to the general public this week. While the software update is relatively minor, it still includes a handful of new features and changes for iPhones.
Below, we recap everything new in iOS 18.5.
Pride Wallpaper
Apple recently announced its 2025 Pride Collection, including a new Apple Watch band, watch face,...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....