Apple Continues to Dominate Tablet Market With an Estimated 19.2 Million Shipments in Q4 2020

Apple continues to hold a dominant position in the tablet market thanks to continued iPad sales growth throughout 2020, according to new data shared today by Canalys.

canalys tablet shipments q42020
Apple shipped an estimated 19.2 million iPads during the fourth quarter of 2020 (which corresponds to Apple's first fiscal quarter of 2021), marking a 40 percent increase over the estimated 13.7 million tablets that it shipped in the fourth quarter of 2019.

When it comes to market share, Apple comes in at 36 percent, close to double the market share of its next closest competitor, Samsung. Samsung has a 19 percent market share and shipped an estimated 9.9 million tablets during the holiday quarter.

Amazon shipped an estimated 6.5 million tablets for 12 percent market share, while Lenovo shipped 5.6 million and Huawei shipped 3.5 million.

Apple furthered its dominance in the tablet market, with Q4 shipments growing 40% to 19.2 million, its best ‌iPad‌ performance since Q4 2014. Samsung maintained second place in the market with 9.9 million tablets shipped, up 41% from Q4 2019. Amazon climbed to third place on the back of strong holiday season demand, shipping 6.5 million tablets. Lenovo was the fastest growing vendor in Q4, increasing sell-in volume by 125% to reach 5.6 million units. Huawei was the only vendor in the top 5 to see shipments decline year-on-year.

For all of 2020, Apple shipped an estimated 58.8 million tablets, 24 percent more than it shipped across 2019. Samsung shipped an estimated 31 million, followed by Huawei at 16.3 million and Amazon at 15.9 million.

canalys worldwide tablet shipments full 2020
Canalys also shared estimates for combined PC, tablet, and Chromebooks in the fourth quarter of 2020, and using this metric, Apple was the number two worldwide vendor with 26.4 million device shipments, up 42 percent from combined Mac and ‌iPad‌ shipments in 2019.

When factoring in tablets and PCs, Lenovo was the number one worldwide vendor with 28.8 million units shipped. HP came in third with 19.3 million, Dell was fourth with 15.9 million, and Samsung came in fifth with 11.5 million units shipped.

canalys worldwide pc tablet shipments
Across all of 2020, Apple shipped an estimated 81.4 million iPads and Macs, coming in second to Lenovo with 87 million units shipped.

Apple yesterday shared its earnings results for the holiday quarter, confirming continued strong Mac and iPad sales. Apple does not break down unit sales for its devices anymore, but Apple set a new all-time holiday quarter revenue record for the Mac category with revenue hitting $8.7 billion, up from $7.2 billion in the year-ago quarter.

Apple's ‌iPad‌ category earned $8.4 billion, up from $6 billion in the year-ago quarter, which marks growth of 41 percent year over year.

Going forward, Mac and ‌iPad‌ sales are likely to remain strong as people continue to work and learn from home. Apple has multiple Mac refreshes in the works, and this year, we're expecting to see overhauled iMacs and MacBook Pro models with Apple silicon chips.

There are also new iPad Pro, iPad mini, and ‌iPad‌ refreshes in the works that could further drive sales.

Tag: Canalys

Top Rated Comments

LeeW Avatar
5 weeks ago
If I was to get rid of all but one Apple device the one I would keep is the iPad, it's the one for me that is as perfect and fit for purpose as anything else they make.
Score: 9 Votes (Like | Disagree)
BWhaler Avatar
5 weeks ago
Well earned.

The iPad hardware is lightyears ahead of everything else in the market, and hopefully Apple seriously invests in iPad OS and 1st part apps to truly make the iPad the future of computing.
Score: 8 Votes (Like | Disagree)
Apple_Robert Avatar
5 weeks ago

Mine collects dust. It's obsolete like stand-alone GPS and MP3 players.
Did you fall down recently and bump your head? :P Obsolete? Maybe, for you it is. For the rest of the Apple lovers, I don't think so.
Score: 6 Votes (Like | Disagree)
CarlJ Avatar
5 weeks ago
The iPad is great in general, and their current lineup is fabulous, but also this last almost-year, they’ve been popular for learning from home. I wonder how much that affected the numbers (and if it was across the board for all tablets or if iPads - or others - saw particular boosts). I wonder if an eventual return to in-person classes (and offices) will see a decline in tablet sales, or if they’ve caught the public interest more.

My nieces got iPads a year or two ago, mostly for use on long trips (they don’t get a lot of screen time otherwise), but they turned out to be perfect for classes (especially with a keyboard added for the older one). And these days, when I’m not in front of my work MBP, I’m more likely to pick up my 3rd Gen iPad than open my MBP, for catching up on the world (like now).
Score: 5 Votes (Like | Disagree)
Apple_Robert Avatar
5 weeks ago
Was there really any doubt? Apple is king in this area and for good reason.
Score: 4 Votes (Like | Disagree)
entropys Avatar
5 weeks ago
It is my main home machine. iPadOS constraints still hold it back though. All Apple really needs to do is properly implement a file management system, multitasking, print services, multiuser accounts and tweak cut and paste, and it is pretty close.
land a second port
Score: 4 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
OLED iPad Pro and MacBook Pro

iPad and MacBook Models With OLED Displays Rumored to Launch in 2022

Thursday March 4, 2021 8:19 am PST by
Apple plans to release new iPad and MacBook models with OLED displays in 2022, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The information was shared in the site's paywalled "Before Going to Press" section, so there are no further details yet, but the full report should be released by tomorrow. Apple has gradually increased its adoption of OLED...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...