Apple Ending 'Joint Venture' Program for Business Customers Next Month

Apple this week announced that its "Joint Venture" program will be ending on February 22, 2021. In an email, shared by MacRumors reader Ben, Apple said existing members will continue to have full access to the program through this date.

apple business customers
Launched in 2011, the Joint Venture program provided business customers who purchased a Mac, iPhone, or iPad with priority technical support, training on Apple products and services, and setup assistance for up to five Apple systems. The program had an annual fee that started at $499, and additional systems could be covered for $99 each.

Joint Venture essentially provided outsourced IT for small and medium-sized businesses that needed greater support and service than standard Genius Bar appointments and AppleCare telephone support. Fortunately, businesses can still receive priority technical support by purchasing AppleCare Help Desk Support, which provides two designated contacts with unlimited support incidents for Apple hardware and software for $499 per year.

Apple says existing Joint Venture customers will receive a prorated refund for any remaining portion of their membership.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...

Top Rated Comments

AngerDanger Avatar
58 months ago
This is going to be a huge blow to people who enjoy looking at paperwork while sitting in front of Macs. :(



Attachment Image
Score: 13 Votes (Like | Disagree)
newyorksole Avatar
58 months ago
If you worked within Apple Retail around 2008-2011ish you remember how annoying of a metric Joint Venture was Lol. Couldn’t sell that or MobileMe to save my life!

It won’t be missed. (Well, I guess by some it will be)
Score: 7 Votes (Like | Disagree)
typecase Avatar
58 months ago
I loved having support that came to your business to fix this. I had them fix our Mac Pro on site and replace the logic board. Sucks that no support option like this is now available.
Score: 5 Votes (Like | Disagree)
Brian Y Avatar
58 months ago

If you worked within Apple Retail around 2008-2011ish you remember how annoying of a metric Joint Venture was Lol. Couldn’t sell that or MobileMe to save my life!

It won’t be missed. (Well, I guess by some it will be)
Absolutely - although my memories of it were from behind the bar. Despite pushing it to no end, and one of the promises being a loaner machine, they never allocated us any machines to give to joint venture customers!

From what I recall, every time one came in that needed a loaner, we needed to basically move a retail unit to the ISU bucket then RTW it when it came back, as we weren't allowed to give it to another customer for "data protection" reasons - long before GDPR!
Score: 4 Votes (Like | Disagree)
CWallace Avatar
58 months ago

Timmy cheaping out to line his pockets further. Surprise surprise
If it was making Apple good money, they wouldn't be cancelling it.
Score: 4 Votes (Like | Disagree)
ChrisBos Avatar
58 months ago

Absolutely - although my memories of it were from behind the bar. Despite pushing it to no end, and one of the promises being a loaner machine, they never allocated us any machines to give to joint venture customers!

From what I recall, every time one came in that needed a loaner, we needed to basically move a retail unit to the ISU bucket then RTW it when it came back, as we weren't allowed to give it to another customer for "data protection" reasons - long before GDPR!
Mine are from the training side, I was the "backup" JV Creative at a flag.

And just like so many regular old One to One sessions, the two I ended up delivering were full of MS Office, Adobe CS and other "unsupported" software questions that were way beyond what we were supposed to offer, at a table full of people with various use cases and skill levels with each. Good times.
Score: 3 Votes (Like | Disagree)