Apple Shares Behind the Scenes Look at Creating 'Shot on iPhone' Videos

Apple today shared a new "Shot on iPhone" video that offers a behind the scenes look at what it takes to create "Shot on ‌iPhone‌" movies.


The video features four student filmmakers reimagining cinema tradition in a new way and taking advantage of classic noir, magical realism, stop-motion animation, and more.

The videos were shot using one of Apple's new iPhone 12 devices, and the full films that were created with the iPhones will be coming to Apple's YouTube channel on January 19, January 26, and January 27.

Top Rated Comments

TheAppleFairy Avatar
21 months ago
Score: 4 Votes (Like | Disagree)
alex4d Avatar
21 months ago
I bet these students - like 99.9% of all film students - would say that real films are edited with Avid. Many would think that it is good news that some indie films are edited on Premiere. It makes them think that they have a chance to seem professional if they know Premiere.
I don't know of any sign that Apple think it is a good idea for people at university or film school to learn Apple’s own Final Cut Pro video editing application. I suppose they hope that the influence of YouTubers will prompt film students to want to use it to make 'real films.'
If Apple don't think it is worth persuading people to use Final Cut, why should anyone else?
Score: 1 Votes (Like | Disagree)
wingnut8 Avatar
21 months ago

I bet these students - like 99.9% of all film students - would say that real films are edited with Avid. Many would think that it is good news that some indie films are edited on Premiere. It makes them think that they have a chance to seem professional if they know Premiere.
I don't know of any sign that Apple think it is a good idea for people at university or film school to learn Apple’s own Final Cut Pro video editing application. I suppose they hope that the influence of YouTubers will prompt film students to want to use it to make 'real films.'
If Apple don't think it is worth persuading people to use Final Cut, why should anyone else?
I use final cut and I work at a television station. Our company owns stations all across the US and they all use final cut. I was actually taught on both FCP X and a Premiere in school and have never once used avid.
Score: 1 Votes (Like | Disagree)
Morrissey Avatar
21 months ago
Yeah same result on home videos... everyone with professional equipment... ?
Score: 1 Votes (Like | Disagree)

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