Apple Shares Behind the Scenes Look at Creating 'Shot on iPhone' Videos

Apple today shared a new "Shot on iPhone" video that offers a behind the scenes look at what it takes to create "Shot on ‌iPhone‌" movies.


The video features four student filmmakers reimagining cinema tradition in a new way and taking advantage of classic noir, magical realism, stop-motion animation, and more.

The videos were shot using one of Apple's new ‌iPhone‌ 12 devices, and the full films that were created with the iPhones will be coming to Apple's YouTube channel on January 19, January 26, and January 27.

Top Rated Comments

TheAppleFairy Avatar
38 months ago
Score: 4 Votes (Like | Disagree)
alex4d Avatar
38 months ago
I bet these students - like 99.9% of all film students - would say that real films are edited with Avid. Many would think that it is good news that some indie films are edited on Premiere. It makes them think that they have a chance to seem professional if they know Premiere.
I don't know of any sign that Apple think it is a good idea for people at university or film school to learn Apple’s own Final Cut Pro video editing application. I suppose they hope that the influence of YouTubers will prompt film students to want to use it to make 'real films.'
If Apple don't think it is worth persuading people to use Final Cut, why should anyone else?
Score: 1 Votes (Like | Disagree)
wingnut8 Avatar
38 months ago

I bet these students - like 99.9% of all film students - would say that real films are edited with Avid. Many would think that it is good news that some indie films are edited on Premiere. It makes them think that they have a chance to seem professional if they know Premiere.
I don't know of any sign that Apple think it is a good idea for people at university or film school to learn Apple’s own Final Cut Pro video editing application. I suppose they hope that the influence of YouTubers will prompt film students to want to use it to make 'real films.'
If Apple don't think it is worth persuading people to use Final Cut, why should anyone else?
I use final cut and I work at a television station. Our company owns stations all across the US and they all use final cut. I was actually taught on both FCP X and a Premiere in school and have never once used avid.
Score: 1 Votes (Like | Disagree)
Morrissey Avatar
38 months ago
Yeah same result on home videos... everyone with professional equipment... ?
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
anker new xmas 1

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....
iphone 5g mmwave

Apple's Work on 6G Connectivity Already Expanding

Monday December 4, 2023 7:00 am PST by
Apple's work on implementing 6G cellular connectivity on its devices appears to be ramping up, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Apple is increasingly turning its attention to 6G, even amid its widely reported difficulties developing a custom 5G cellular modem. In 2021, the first highly specific Apple job...