CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning - MacRumors
Skip to Content

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it."

cook cbs this morning
Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, and that it was previously scheduled as part of a "big announcement that they want to make tomorrow."

We should say, he didn't sit and say "You know, I want to sit and talk to CBS about this." This was an interview that was scheduled because they have a big announcement that they want to announce tomorrow. It is not a new product, we should say, it's not a new product. It's something I think bigger and better than that. So we did an interview, and we did it at the Apple Store here, and he's at his headquarters, and he agreed to answer other questions. But that wasn't the purpose of the interview. What we're going to tell you about tomorrow is very exciting.

No further information on Apple's announcement has been made available.

Comments on this story have been disabled.

Popular Stories

Stocks App Icon and Apple Logo Feature

You Can Listen to Tim Cook's Final Earnings Call as Apple CEO Today

Thursday July 30, 2026 6:45 am PDT by
Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Cook and CFO Kevan Parekh will discuss Apple's earnings results for the second quarter of the 2026 calendar year on the live-streamed conference call. While the call is primarily intended for Apple shareholders and Wall Street analysts, anyone...
tim cook macbook pro

Tim Cook Thanks Shareholders on His Final Apple Earnings Call

Thursday July 30, 2026 3:26 pm PDT by
Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO. I just wanted to take a moment to say thank you to all of you, from our shareholders, particularly our long-term shareholders who have put their trust in us for so many years, ...
MacBook Neo on Yellow Feature

Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'

Thursday July 30, 2026 3:48 pm PDT by
Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged. On the pricing front, you know, we reluctantly raised prices. I would say we did it because we're in what I would...