Roku Acquires Rights to Quibi Content for Less Than $100 Million
Roku has reached an agreement to acquire the rights to content from the now-defunct video streaming service Quibi (via The Wall Street Journal).

Roku reportedly paid less than $100 million to acquire the rights to Quibi's library of original content until 2022.
Quibi was a short-form video subscription service launched in April of last year. Executives believed that the service would be able to garner approximately 7.4 million subscribers during its first year, but it massively fell short with an estimated 400,000 to 500,000 subscribers. After courting a number of tech companies, including Apple, to see if it could be sold off, the service announced that it was shutting down in October 2020.
Roku is the biggest streaming media player in the United States, with a library of more than 40,000 movies and TV shows, and the acquisition of Quibi's content will offer a boost of more than 75 shows and documentaries.
Quibi's content will also be among the minority of exclusives on the platform, as the majority of Roku's programming is also viewable elsewhere. The acquisition is expected to give Roku more leverage in negotiations with advertisers, who may pay more to show their ads alongside shows that viewers are unable to see elsewhere.
Popular Stories
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro.
Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007.
The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro.
If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase?
This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
The iPhone 15 Pro Max will have the thinnest bezels of any smartphone, beating the record currently held by the Xiaomi 13. That's according to the leaker known as "Ice Universe," who has divulged accurate information about Apple's plans in the past.
Both iPhone 15 Pro models are expected to have thinner, curved bezels compared to the iPhone 14 Pro, potentially resulting in an Apple...
While the iPhone 15 lineup is around six months away, there have already been plenty of rumors about the devices. Many new features and changes are expected for the iPhone 15 Pro models in particular, including a titanium frame and more.
Below, we have recapped 11 features rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A17...
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April.
iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
Top Rated Comments
Was it the content or was it:
- The timing of the launch (April 2020)? That was around the height of the 1st wave of the coronavirus pandemic.
- The name of the service? What's a Quibi?
- The business model? You pay $5 per month to watch a few short videos and you still get served ads? Yes, their business model is similar to Hulu's ad supported version of which 70 percent of their subscribers are on ('https://variety.com/2019/digital/news/hulu-ad-supported-subscribers-70-percent-1203227954/'), but Hulu's got a lot more content (new, old, and originals) and they had 1st mover advantage. And if you took advantage of the Hulu Black Friday promos in 2018 ($$0.99/mo for 1 year), 2019 ($1.99/mo for 1 year), and 2020 ($1.99/mo for 1 year), Quibi is a poor value in comparison.
- Quibi had to acquire new subscribers from scratch and you had to watch the shorts on a small screen vs your big screen TV at home.
I don't believe the problem was the content; Quibi has several good shows ('https://editorial.rottentomatoes.com/guide/best-quibi-shows/').
Quibi managed to acquire "an estimated 400,000 to 500,000 subscribers."
Meanwhile, as of Q3 2020, Roku had 46 million active accounts ('https://ir.roku.com/static-files/2148e434-58e4-48e1-bd1c-926862e3c21b') and their Roku Channel reached 54 million U.S. households.
Roku's going to have a lot more people watching this content now. For Roku, this is an investment in their platform which, for their most recent quarter, grew revenue 78 percent year-over-year.