Apple Has No Interest in Purchasing Failing Short-Form Video Streaming Service Quibi

Apple is not interested in purchasing short-form streaming video service Quibi, according to a new report from The Information detailing Jeffrey Katzenberg's efforts to sell Quibi.

Screen Shot 2020 05 27 at 09
Katzenberg apparently approached several tech executives, including Apple's software and services chief Eddy Cue, but no one has been interested in buying the Quibi service.

For those unfamiliar with Quibi, it's a short-form streaming video platform that launched in April 2020. It's similar to Netflix or Hulu, but the video content that it features is provided in a shorter 5 to 10 minute format that's designed to be watched on a smartphone in portrait mode.

Quibi spent more than $1 billion on creating original content, leading to more than 175 shows and over 8,000 episodes, but it has failed to gain popularity. In May, Katzenberg said that he believed Quibi's slow start and inability to catch on was due to the pandemic, and said the launch had been "not close to what we wanted."

At the current time, Quibi has around 400,000 to 500,000 paying subscribers (including those who have it free through T-Mobile), according to The Information, well short of the projected 7.4 million subscribers Quibi expected to have in the first year after launching.

Katzenberg also approached WarnerMedia and Facebook, but he has had no luck finding a buyer for Quibi as of yet. Katzenberg has been suggesting a "strategic partnership" to buyers, which would allow him to stay with the company. He believes Quibi has content and connection to top talent, but needs a partner to reach more people.

Unfortunately, Quibi's licensing deals aren't appealing to potential buyers. Quibi's content is exclusive to Quibi for just two years with creators then able to license it to other services, and after seven years, creators get back show ownership. Quibi is also embroiled in a lawsuit with interactive video company Eko, who claims Quibi stole its horizontal/vertical video content technology.

Tag: Quibi

Top Rated Comments

moabal Avatar
9 months ago
You need to correct the title to...

No One Has Interest in Purchasing Failing Short-Form Video Streaming Service Quibi
Score: 37 Votes (Like | Disagree)
centauratlas Avatar
9 months ago
"due to the pandemic"

Seems more likely due to the business model.
Score: 35 Votes (Like | Disagree)
itsmilo Avatar
9 months ago
I had the 90 days trial and tried some of their launch shows but then forgot about it like everyone else.

it certainly didn’t help that they blocked screenshots so none of their shows could gain social exposure through Memes or anything. Hell, their shows didn’t even have their own dedicated social pages. What a flop.

also, their approach was strange, it was basically one long episode split into 5 minute clips. Who wants that, in times of binge watching.

you know their shows suck when not even pirates bother to share them
Score: 22 Votes (Like | Disagree)
jayducharme Avatar
9 months ago

"due to the pandemic"

Seems more likely due to the business model.
Exactly. I would think the pandemic would create a bigger demand for mobile video content, since many people are stuck inside their homes.
Score: 20 Votes (Like | Disagree)
sullz Avatar
9 months ago

Quibi was an interesting concept but badly timed. They launched in the middle of a pandemic when a large percentage of people were stuck at home watching content on their big televisions (which is a better experience than watching on a mobile device). Quibi could potentially save itself by creating apps for Apple TV, Roku, etc. and allowing people to binge their short-form shows on their televisions. But, I don't think it's viable as a mobile-only platform.
Quibi is an older generation guessing what the younger generations want. It was a bad idea from inception. No one is going to pay for short form entertainment when youtube and tiktok do it better for free.
Score: 18 Votes (Like | Disagree)
69Mustang Avatar
9 months ago

Why would they. Who thought this would be an idea, Apple, would explore.
Why would they indeed. Katzenberg misjudged the viability of Quibi. He also misjudged the value. It's not an idea that anyone would want to explore.

Unrelated: Did you realize your second sentence is written the way William Shatner speaks? :D :D
Score: 10 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
m1 v intel thumb

Intel Processor Market Share May Fall to New Low Next Year Due to Apple Silicon

Friday June 18, 2021 2:06 am PDT by
Intel may see its market share fall to a new low next year, in large part thanks to Apple's decision to move away from using Intel processors in its Mac computers and instead use Apple silicon. Apple announced last year that it would embark on a two-year-long journey to transition all of its Mac computers, both desktops, and laptops, to use its own in-house processors. Apple is expected to...
apple watch edition series 5 ceramic black prototype

Apple Planned Black Ceramic Apple Watch Edition Series 5

Wednesday June 16, 2021 5:45 am PDT by
Apple considered offering a black version of the ceramic Apple Watch Edition Series 5, according to newly-shared images of the prototype casing. The images, shared on Twitter by the prototype collector and leaker known as "Mr. White," show a prototype black ceramic Apple Watch casing, alongside the white ceramic version. The ceramic Apple Watch Edition Series 5 was never available in a...
maxresdefault

Demo: Check Out AirPlay 2 on a Mac in macOS Monterey

Tuesday June 15, 2021 11:57 am PDT by
With macOS Monterey, Apple has introduced expanded AirPlay 2 support, so you can AirPlay content from an iPhone, iPad, or even another Mac to your main Mac. We thought we'd do a quick demo of this handy new feature in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. With AirPlay to Mac, you can extend or mirror an Apple device's display to a Mac, and since ...
app store blue banner

U.S. Antitrust Legislation Would Require Users to Be Able to Delete All Pre-Installed Apple Apps [Updated]

Wednesday June 16, 2021 11:26 am PDT by
Update: Bloomberg inaccurately interpreted the original comments and has since drastically changed the wording of its article. The original Bloomberg piece said that Apple would be prohibited from pre-installing its own apps on iPhones. The updated Bloomberg article has been rewritten to clarify that the antitrust legislation prohibits Apple from preventing users from removing Apple-created...
3nm apple silicon feature

Apple Supplier TSMC Readies 3nm Chip Production for Second Half of 2022

Friday June 18, 2021 6:59 am PDT by
Apple supplier TSMC is preparing to produce 3nm chips in the second half of 2022, and in the coming months, the supplier will begin production of 4nm chips, according to a new report from DigiTimes. Apple had previously booked the initial capacity of TSMC's 4nm chip production for future Macs and more recently ordered TSMC to begin production of the A15 chip for the upcoming iPhone 13,...