Apple Launches Special Edition Ox-Themed AirPods Pro in China for Chinese New Year

I, for one, can't support any particular support of Chinese culture over any other culture. Why is this special?

Speaking from the stance of market(s) -

"According to November data from Counterpoint Research, Apple had just 8 percent of the market share in China during the third quarter of 2019, down from 9 percent during the same time period in 2018. Huawei is the market leader with a 40 percent share, trailed by Vivo, Oppo and Xiomi"

As an AAPL holder since 1999, I don't really care about this. I do care about market diversification - manufacturing efficiencies, and an edge over competitors in emergent markets and unrealized spaces. This, to me, looks like some kind of appeasement. Does the combined tax+labour offset in China really impact your COG to such an extent that China, your *minority* market gets special and highly unique branding?
...

5) wtf.

This is borderline jingoistic hypocrisy.

First of all, China is Apple's largest market by revenue and has been for over ten years. It's not important for Apple to be the dominant brand in any specific market, they just want to be the dominant brand at the high end, where the lion's share of the profits are. This includes the United States of America and every other industrialized nation (UK, France, Germany, Japan, etc.).

You claim to be an AAPL shareholder since 1999 [sic] and yet you don't seem to realize that most of Apple's phone handset competitors ship the majority of their volume in dumbphones (a.k.a. "feature phones") and low-end smartphones, often at a loss.

Second, by your criteria Apple should ditch all regionally specific promotional activity. That would meaning dumping Black Friday sales in Western countries.

Remember that southeast Asian countries don't recognize Christmas as an official holiday. This includes Japan (which gets the Lucky Bag promotion) and China (which get this type of lunar new year promotion).

Why should Western nations get Christian-themed promotions and shut out the rest of non-Christian world (which happens to have a majority in population)?

And what about back-to-school promotions? Not every country starts the school year in the fall (August-September-October).

Please feel free to expound on your reasoning why regional Apple sales divisions can't use some of their discretionary promotional budget in an appropriate and timely manner to increase sales.

This is nice and all but... why is there an ox coming out of the ox?

I, for one, can't support any particular support of Chinese culture over any other culture. Why is this special?

There are roughly 50 million ethnic Chinese people living outside China/HK/Taiwan, and many of them are not even citizens of PRC nor born in China. So let's be clear first that Chinese culture != CCP/PRC.

Besides, how is this different than Apple releasing pride watch band or celebrating black history month?

This is nice and all but... why is there an ox coming out of the ox?

Because we’ve moved on from bats. Duh.

Kidding. Year of the Ox.

Good marketing tactic, Chinese New Year is a time for giving in their culture.

So is Christmas in many other cultures. Where are the Christmas edition AirPods? Or Hanukkah for that matter?

These look cute. Liking the custom box printing!