Apple CEO Tim Cook earned more than $14 million in salary in 2020 according to the 2020 proxy statement that Apple filed with the SEC this afternoon.
Cook earned a base salary of $3,000,000 in addition to $10,731,000 in incentives awarded for performance. Apple's performance exceeded the target performance goals for net sales and operating income, leading to a total payout of 179 percent of the total payout opportunity for Cook and other Apple executives.
Cook also received $1,038,259 in "other compensation" for a total of $14,769,259. This includes $17,100 in 401(k) contributions, term life insurance payments, a $115,385 vacation cash out, security expenses in the amount of $470,246, and $432,564 in personal air travel expenses. Apple requires Cook to use a private airplane for security reasons.
In 2019, Cook earned $11.5 million, receiving less under Apple's incentive plan compensation. Cook's 2020 compensation package does not include stock benefits. Cook in September received restricted stock units worth more than $100 million to ensure that he remains Apple's CEO through 2025. Cook also sold $131.7 million in Apple stock in August 2020.
Over the course of 2020, Cook's net worth climbed to over $1 billion, according to calculations from Bloomberg.
Other Apple executives, including Luca Maestri, Kate Adams, Deidre O'Brien, and Jeff Williams received over $26 million each.
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Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
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"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
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Probably one of the few CEO's that can justify almost anything he's being paid. As far as Apple the company is concerned, he does as good a job as anyone could.
That picture is ancient. He's squirreled away so many hundreds of millions of dollars over the years that it's meaningless now. He could get a bonus for 1 billion dollars and it wouldn't change his life one tiny bit. There comes a point were more is nothing. TC reached that milestone a long time ago
