Apple CEO Tim Cook Sells $131.7 Million in Apple Stock - MacRumors
Skip to Content

Apple CEO Tim Cook Sells $131.7 Million in Apple Stock

Apple CEO Tim Cook was recently awarded 560,000 shares of Apple stock for serving as Apple's CEO and for Apple's strong performance under his leadership.

timcooktulane
After receiving the award, Cook sold more than 265,000 of those shares at prices ranging from $493.50 to $500.11, netting him somewhere around $131.7 million, according to a filing published today by the SEC. The remaining 294,840 shares worth over $148 million were withheld by Apple for taxes.

As with all transactions where Apple executives sell stock, the sale was done under a Rule 10b5-1 trading plan that was adopted by Cook's trust on February 28, 2020.

Cook's stock award included 280,000 time-based RSUs and 280,000 performance-based RSUs that were based on Apple's total shareholder return relative to other companies in the S&P 500 over the three-year period from August 25, 2017 through August 24, 2020. Apple achieved a higher shareholder return than at least two-thirds of the other companies in the S&P during that time period.

Mr. Cook's award provides that if Apple's relative TSR performance is within the top third of the companies that remain in the S&P 500 for the entire performance period, the 280,000 performance-based RSUs vest in full. If Apple's performance is in the middle third, the RSUs will be reduced by 50%, and if Apple's performance is in the bottom third, the RSUs will be reduced to zero. Apple needed to achieve a TSR of at least 48.28% to outperform the middle third of the companies in the S&P 500 for the performance period, and at least -3.89% to outperform the bottom third of the companies. Apple's TSR for the three-year period was 194.89%, which ranked 7th of the 442 companies that were included in the S&P 500 for the entire period and placed Apple in the 99th percentile. Therefore, all 280,000 of the RSUs subject to performance requirements vested.

Cook is set to have another 700,000 of his RSUs vest on August 24, 2021, based on his original employment agreement with Apple. Cook's net worth surpassed $1 billion this year, according to estimates calculated by Bloomberg's Billionaires Index.

Apple's stock has soared past the $500 mark this week, and the company's market value has hit $2 trillion. After selling the RSUs provided this year, Cook continues to hold 837,374 shares of Apple stock worth $418 million.

Popular Stories

iphone duo feature

Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch

Thursday October 8, 2026 11:05 am PDT by
The Independent's David Phelan on Wednesday interviewed Apple's executive chairman Tim Cook at Apple's U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple's CEO. Ternus, who was previously Apple's hardware engineering chief, succeeded Cook as Apple's CEO on September 1. Cook said the transition "started years ago."...
tim cook john ternus apple ceo

Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus

Thursday October 8, 2026 11:15 am PDT by
In his new role as the executive chairman of Apple's board of directors, Tim Cook told The Independent's David Phelan that he is "not meddling" with Apple's new CEO John Ternus. "First of all, John and I have an incredible level of trust in each other," said Cook. "The relationship must be based on trust, and the communication must be frequent and significant. But other than that, what I'm...
Tim Cook Chengdu China

Tim Cook Visits China for the Third Time in 2026

Monday October 12, 2026 6:54 am PDT by
Tim Cook is visiting China for the third time this year, with talks in Guangdong focused on expanding Apple's manufacturing and sales operations, the South China Morning Post reports. This is Cook's first China trip in his capacity as Apple's executive chairman. He moved into the position on September 1 when John Ternus took over as CEO. Apple has said part of Cook's work involves...

Top Rated Comments

Doctor Q Avatar
81 months ago
Now he can finally afford to watch Mulan (https://www.macrumors.com/2020/08/21/mulan-disney-plus-apple-in-app-purchase/) on Disney+.
Score: 41 Votes (Like | Disagree)
kerr Avatar
81 months ago
And this very sad story is precisely why the App Store commission must remain at 30%
Score: 12 Votes (Like | Disagree)
81 months ago

What a jerk. Don’t believe me? Take a look at these price hikes:

https://www.businessinsider.com/apple-price-hikes-2018-2018-12
Yeah, but they got screaming deals on monitor stands and MacPro wheels.
Score: 12 Votes (Like | Disagree)
81 months ago
Inb4 someone says it takes 'courage' to sell Apple stock.
Score: 12 Votes (Like | Disagree)
8CoreWhore Avatar
81 months ago
But most employees are still part time wiith low wages.
Score: 11 Votes (Like | Disagree)
AvisDeene Avatar
81 months ago

there comes a point where more dollars stuffed into the piggybank become meaningless. TC passed that threshold many many years ago. He could be awarded 500 billon bucks and it wouldn't change his life one spec
If that's the case, do you think he'd be willing to donate 2-3 million to me? It's not like he'd notice it since it's meaningless to him. 😅
Score: 11 Votes (Like | Disagree)
Latest Stories
Illuminated Apple Logo Returns to MacBook Pro After 10 Years
Illuminated Apple Logo Returns to MacBook Pro After 10 Years
9 minutes ago
Apple Announces OLED MacBook Pro With Touch Display
Apple Announces OLED MacBook Pro With Touch Display
10 minutes ago
Apple Store Down Ahead of 'Pro and Tell' Launch Today
Apple Store Down Ahead of 'Pro and Tell' Launch Today
35 minutes ago
South Korea Rules Against Apple Over App Store Payment Rules
South Korea Rules Against Apple Over App Store Payment Rules
1 hour ago
iOS 27.2 Adds Selfie-Based Age Verification
iOS 27.2 Adds Selfie-Based Age Verification
3 hours ago
Beats 360 Get First Price Drop Alongside Return of Record Low for AirPods 4
Beats 360 Get First Price Drop Alongside Return of Record Low for AirPods 4
3 hours ago
Apple Raises MacBook Neo's Starting Price to $649 on Education Store
Apple Raises MacBook Neo's Starting Price to $649 on Education Store
3 hours ago
MacBook Studio?
MacBook Studio?
4 hours ago
Apple CEO John Ternus Teases Touchscreen MacBooks: 12 Final Rumors
Apple CEO John Ternus Teases Touchscreen MacBooks: 12 Final Rumors
4 hours ago
Touchscreen MacBook Pro's New Hinge Linked to iPhone Duo 2
Touchscreen MacBook Pro's New Hinge Linked to iPhone Duo 2
5 hours ago
macOS 27 Assets Hint at Dynamic Island for MacBook Pro
macOS 27 Assets Hint at Dynamic Island for MacBook Pro
6 hours ago
Touchscreen MacBook Pro to Debut Today With These 5 Features
Touchscreen MacBook Pro to Debut Today With These 5 Features
7 hours ago
Apple to Open Pre-Orders for Five New Products Today
Apple to Open Pre-Orders for Five New Products Today
8 hours ago
MacPaw Launches 'Eney' AI Assistant for Mac and iPhone
MacPaw Launches 'Eney' AI Assistant for Mac and iPhone
10 hours ago
Apple Shares New Apple Watch Survival Stories
Apple Shares New Apple Watch Survival Stories
18 hours ago
Apple Shares tvOS 27.2 Release Notes With List of New Features
Apple Shares tvOS 27.2 Release Notes With List of New Features
18 hours ago
OLED Touchscreen MacBook Pro Could Start at $2,899
OLED Touchscreen MacBook Pro Could Start at $2,899
19 hours ago
M6 iMac Sticks With Its Five-Year-Old Color Lineup
M6 iMac Sticks With Its Five-Year-Old Color Lineup
21 hours ago
ChatGPT Can Now Access Your iCloud Mail and Calendar
ChatGPT Can Now Access Your iCloud Mail and Calendar
22 hours ago
Best Buy Details Black Friday Plans With Early Deals Available on Halloween
Best Buy Details Black Friday Plans With Early Deals Available on Halloween
1 day ago
Apple Reportedly Plans to Release MacBook Neo 2 in First Half of 2027
Apple Reportedly Plans to Release MacBook Neo 2 in First Half of 2027
1 day ago
M5 vs. M6 MacBook Pro Buyer's Guide: All Differences Compared
M5 vs. M6 MacBook Pro Buyer's Guide: All Differences Compared
1 day ago
New iMac Available With 2.5 Gigabit Ethernet Port on Power Adapter
New iMac Available With 2.5 Gigabit Ethernet Port on Power Adapter
1 day ago
M4 vs. M6 iMac Buyer's Guide: Should You Upgrade?
M4 vs. M6 iMac Buyer's Guide: Should You Upgrade?
1 day ago
Apple Expected to Announce MacBook Pro With Touchscreen Tomorrow
Apple Expected to Announce MacBook Pro With Touchscreen Tomorrow
1 day ago
Banktivity Offers 30% Off First Year Subscriptions for MacRumors Readers
Banktivity Offers 30% Off First Year Subscriptions for MacRumors Readers
1 day ago
M6 MacBook Pro's 170GB/s Memory Bandwidth Skips Base 16GB Model
M6 MacBook Pro's 170GB/s Memory Bandwidth Skips Base 16GB Model
1 day ago
M6 iMac Pre-Orders and Release Date Announced
M6 iMac Pre-Orders and Release Date Announced
1 day ago
Apple Updates Creator Studio With New Tools and AI Features
Apple Updates Creator Studio With New Tools and AI Features
1 day ago
M6 14-Inch MacBook Pro: Pre-Orders and Release Date Announced
M6 14-Inch MacBook Pro: Pre-Orders and Release Date Announced
1 day ago