Apple Backtracks After Popular Mac App 'Amphetamine' Threatened With Removal Over Branding

Popular Mac app "Amphetamine" will remain on the Mac App Store after reportedly being threatened with removal over its name and branding, which Apple had said breached App Store guidelines.

amphetamine

Amphetamine is a free Mac app that helps users to keep their machine awake for a set amount of time. Launched in 2014, the app has been downloaded over 432,000 times and is highly rated on the ‌Mac App Store‌. The app has also been featured by MacRumors in the past. After six years on the ‌Mac App Store‌, Apple suddenly decided that Amphetamine has been violating ‌App Store‌ Guidelines.

The developer of Amphetamine, William Gustafson, posted an extensive report on GitHub a few days ago explaining that a representative of Apple contacted him, saying that Amphetamine would be removed from the ‌Mac App Store‌ on January 12, 2021, if a number of changes were not made to the app. The representative indicated that Amphetamine breached the following requirement:

Apps that encourage consumption of tobacco and vape products, illegal drugs, or excessive amounts of alcohol are not permitted on the App Store. Apps that encourage minors to consume any of these substances will be rejected. Facilitating the sale of marijuana, tobacco, or controlled substances (except for licensed pharmacies) isn't allowed.

The Apple representative reportedly said "Your app appears to promote inappropriate use of controlled substances. Specifically, your app name and icon include references to controlled substances, pills."

Gustafson argued that Amphetamine does not promote the use of illegal drugs because amphetamine is a legal, prescription medication in the United States. He also noted that "objectively speaking," Amphetamine does not encourage amphetamine to be taken "irresponsibly, illegally, or recreationally."

Just like amphetamine (the organic compound) can be legally used to keep humans awake and attentive, Amphetamine (the app) can be legally used to keep your Mac awake.

Gustafson filed an appeal and set up a Change.org petition that has garnered over 500 signatures in an effort to combat the claim against the app. And just a short time ago, he announced on Twitter that he had finished a phone call with the App Review Board and that Amphetamine will remain on the ‌Mac App Store‌.

Amphetamine has been directly promoted by Apple in a Mac App Store Story and has racked up over 1,400 reviews on the ‌Mac App Store‌, so it seems odd that the app was only being asked to change its branding now. Furthermore, Gustafson said that he has had countless interactions with Apple and its App Review Team regarding Amphetamine, but the issue was never raised before, so it is unclear what triggered the issue.

Popular Stories

iPhone 16 Battery Life Feature

iOS 26's New Battery Life Mode Available Only on These iPhone Models

Saturday June 21, 2025 9:02 am PDT by
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer." The full description of...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses: These 17 U.S. States Offer Them or Will Later

Thursday June 19, 2025 11:28 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
ios 26 call holding

iOS 26 Beta is Hiding a New Ringtone — Here's What It Sounds Like

Thursday June 19, 2025 7:25 pm PDT by
Apple is hiding a new ringtone within iOS 26. The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now. It...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Wi Fi WiFi General Feature

iOS 26 Adding Two New Wi-Fi Features, Allows AirDrop and AirPlay Alternatives

Saturday June 21, 2025 7:02 am PDT by
iOS 26 is gaining two new Wi-Fi features, including Captive Assist and Wi-Fi Aware. MacRumors contributor Aaron Perris discovered a reference to Captive Assist within the code for the first iOS 26 developer beta, but Apple has yet to enable the feature. It should be available by the time the software update is released later this year. In his Power On newsletter last month, Bloomberg's...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 21, 2025 2:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices from credible sources. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro's Alleged Vapor Chamber Cooling System Partly Revealed

Sunday June 22, 2025 6:37 am PDT by
Apple's upcoming iPhone 17 Pro and iPhone 17 Pro Max models are rumored to be equipped with a vapor chamber cooling system, and a leaker known as Majin Bu today shared a photo of an alleged copper thermal plate for the system. Many high-end Android smartphones like Samsung's Galaxy S25 Ultra are equipped with a vapor chamber cooling system, which can manage heat dissipation inside the...
airpods 4 blue

Apple Offering Free AirPods — Here's How to Get Them

Tuesday June 17, 2025 6:33 am PDT by
Apple is running a new promotion that offers free AirPods to qualifying customers. Now through September 30, college and university students in the U.S., Canada, Mexico, and Singapore can receive free AirPods 4 when they purchase an eligible new Mac or iPad from Apple. AirPods Pro 2 are also available at a discount. If you do not want AirPods, the promotion also offers various other...

Top Rated Comments

nawk Avatar
58 months ago

this might be the laziest app ever.

go into the terminal and type "caffeinate -t 60"

there. your mac will definitely stay awake for 60 seconds. need an hour? -t 3600

need forever? no arguments.

it's not that hard. been using this for years and years.
This is got to be the dumbest argument I have ever seen. First of all the app is free. It is also very nicely placed in the menu bar.

Saying this is like saying "Finder" is the laziest app ever. WHAT! You are using a GUI to move a file!

go into the terminal and type "mv source/file.txt destination/file.txt"

there. the file is moved. Need to move all the text files? "mv source/*.txt destination/*.txt"

it's not that hard. been using this for years and years. Why isn't everyone as smart as me!
Score: 122 Votes (Like | Disagree)
HowardEv Avatar
58 months ago
Apple removed my app from the App Store for a similar dumb reason. It was a clock that used World Time Format and was called WTFClock, and their explanation was “WTF” violated guidelines. After 7 years of me diligently keeping it up to date in the App Store at 100 bucks a year. Maybe I’ll rename it, but WTF Apple?
Score: 59 Votes (Like | Disagree)
svanstrom Avatar
58 months ago

this might be the laziest app ever.

go into the terminal and type "caffeinate -t 60"

there. your mac will definitely stay awake for 60 seconds. need an hour? -t 3600

need forever? no arguments.

it's not that hard. been using this for years and years.
It's free, though; so it's a fun and simple to use thing for people not comfortable living half their life in the terminal. No harm done.
Score: 34 Votes (Like | Disagree)
Bornee35 Avatar
58 months ago

0 days since Apple last caused unnecessary headaches for their developers. This is absurd and should never have reached this point. Why after six years was it suddenly not ok? It's nonsense like this that keep the regulators on Apple's ass
Exactly, same App Store that features it tried to ban the app

Attachment Image
Score: 33 Votes (Like | Disagree)
drinkingtea Avatar
58 months ago
I think "Amphetamine" is a clever name, and I like the app.
Score: 32 Votes (Like | Disagree)
winmaciek Avatar
58 months ago

this might be the laziest app ever.

go into the terminal and type "caffeinate -t 60"

there. your mac will definitely stay awake for 60 seconds. need an hour? -t 3600

need forever? no arguments.

it's not that hard. been using this for years and years.
I wouldn't agree with that. The app goes beyond a simple terminal command. It has a bunch of extras, for example "don't sleep until a file is downloaded" or "don't sleep when the lid is closed", to name a few. It's a great little tool.
Somebody must've been really bored during Christmas period to take nitpicking to such extent. Good thing they've reversed the decision though.
Score: 27 Votes (Like | Disagree)