Caviar Introduces Custom 'Pure Gold' AirPods Max for $108,000
Russian company Caviar, known for making luxury variants of popular tech gadgets, today announced that it will be releasing custom AirPods Max plated with "pure gold" for the high price of $108,000 at some point in 2021.

The custom AirPods Max will be available in white and black, with each color offered "in a single piece worldwide," suggesting that the headphones may be quite exclusive. In the words of Caviar, the pure gold design apparently "looks elegant, emphasizing the status of the owners and their impeccable taste," for people who "want to always be on top."
Caviar recently introduced a custom iPhone 12 Pro that supposedly includes a small piece of an original Apple I computer's circuit board, but this claim has been disputed.
Popular Stories
Apple is preparing to release a new pair of over-ear Beats headphones that will have a similar design as the AirPods Max, according to teaser images.
Spanish soccer star Lamine Yamal was spotted wearing unreleased Beats in a series of photos he shared on Instagram a few months ago. The over-ear headphones have a unique design with some similarities to AirPods Max, including telescoping...
While the AirPods Max were updated with an H2 chip in March, the over-ear headphones could receive another update next year, if a previous rumor is still accurate.
In May 2025, Apple supply chain analyst Ming-Chi Kuo said that he expected lighter-weight AirPods Max to enter mass production in 2027.
All versions of the AirPods Max ever released weigh 0.85 pounds, excluding the charging...
It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a...