Apple's New Privacy-Focused Tracking Prompt Appearing for iOS 14 Users [Updated]

As a privacy measure, Apple will be requiring developers of iPhone and iPad apps to request permission from users to track their activity across other apps and websites for personalized advertising purposes starting early next year.

nba app tracking transparency prompt ios 14 4
Ahead of time, the prompt for users to allow or deny tracking has started to show up in the first beta of iOS 14.4, seeded last week. A screenshot shared in the MacRumors forums shows the NBA app requesting to track a user's activity, with the customizable fine print indicating that the data will be used to provide users "a better and personalized ad experience."

Update: We've learned that apps have been able to prompt users for tracking permission since iOS 14 was released in September, and some apps already introduced the prompt prior to the iOS 14.4 beta. Apple is still planning to require use of the prompt "early next year."

Last week, Facebook claimed that Apple's new requirement will hurt small businesses, adding that the move is "more about profit than privacy." In a full-page newspaper ad, Facebook said that Apple's move will force small businesses to turn to subscriptions and other in-app payments for revenue, in turn benefitting Apple's bottom line.

"They're hurting small businesses and publishers who are already struggling in a pandemic," said Facebook, in a blog post. "These changes will directly affect their ability to use their advertising budgets efficiently and effectively."

In response to Facebook, Apple expressed that users deserve control and transparency. "We believe that this is a simple matter of standing up for our users," said Apple, adding that "users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not."

Earlier this week, the non-profit Electronic Frontier Foundation (EFF) called Facebook's campaign against Apple "laughable" and applauded Apple for its "pro-privacy" change.

"When a company does the right thing for its users, EFF will stand with it, just as we will come down hard on companies that do the wrong thing," the EFF said. "Here, Apple is right and Facebook is wrong."

Related Forum: iOS 14

Top Rated Comments

ImperialForces Avatar
13 months ago
This policy is so unfair to Facebook. ... I mean small businesses.
Score: 56 Votes (Like | Disagree)
Mac Fly (film) Avatar
13 months ago
Can you go into settings and ask all apps not to track?
Score: 45 Votes (Like | Disagree)
planteater Avatar
13 months ago
"Ask app not to track." Shouldn't that be "Block app from tracking." Is it blocking or not?
Score: 40 Votes (Like | Disagree)
UndefinedxJoker Avatar
13 months ago
Great move by Apple. Facebook was lucky that this wasn’t done earlier and should be happy instead of throwing a fit over INFORMING users about what is done with their data.
Score: 38 Votes (Like | Disagree)
nwcs Avatar
13 months ago
It should not be “ask not to allow” but a firm “deny” button to be clearer.
Score: 35 Votes (Like | Disagree)
jz0309 Avatar
13 months ago
Can't wait for that release, bring it on!
Score: 18 Votes (Like | Disagree)

Related Stories

app tracking transparency twitter

Twitter Begins Asking Users to Enable Ad Tracking

Friday May 14, 2021 2:12 pm PDT by
Following an app update, Twitter today began asking users to enable ad tracking under Apple's App Tracking Transparency rules. After updating to version 8.65, which adds Spaces support, Twitter users will begin seeing a popup that asks them to "keep ads relevant" by allowing Twitter to track data from other companies like apps used and websites visited. Tapping "Continue" on the popup...
ios 14 tracking permission prompt

Facebook Says Apple's Upcoming Anti-Tracking Prompt is 'More About Profit Than Privacy' [Updated]

Wednesday December 16, 2020 8:27 am PST by
Facebook today in a blog post claimed that Apple's upcoming anti-tracking privacy-focused change in iOS 14 will have a "harmful impact on many small businesses that are struggling to stay afloat and on the free internet that we all rely on more than ever." Facebook has also launched a "Speak Up For Small Business" page. "We disagree with Apple's approach and solution, yet we have no choice...
maxresdefault

Facebook's New PR Campaign Promotes Personalized Advertising Ahead of Apple's App Tracking Transparency Launch

Thursday February 25, 2021 7:02 am PST by
Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign indirectly takes aim at App Tracking Transparency (ATT), an upcoming iOS 14 feature that will require apps to ask for a user's permission to opt into tracking for personalized advertising. Starting with...
tim cook mark zuckerberg

Mark Zuckerberg Reportedly Told Staff Facebook Needs to 'Inflict Pain' on Apple Over Privacy Dispute

Saturday February 13, 2021 2:33 am PST by
Apple and Facebook have been in a very public spat over the course of the last few months as Apple dials up its pro-privacy stance. The two companies have long had tension, but more recently, Facebook is taking shots at an upcoming iOS and iPadOS feature that will require apps and data companies such as Facebook to ask for users' permission before tracking them across other sites and websites. ...
app tracking transparency prompt ios 14

Apple Will Require Apps to Request Permission to Track Users Starting With Next iOS 14 Beta Version

Wednesday January 27, 2021 9:00 pm PST by
Apple today announced that its App Tracking Transparency privacy measure will be required starting with the next beta versions of iOS 14, iPadOS 14, and tvOS 14. Apple says the software updates will be publicly released in the early spring. The requirement was originally set to go into effect last September, but Apple delayed to provide developers with more time to prepare. With this...
tim cook mark zuckerberg

Tim Cook Urged Mark Zuckerberg to Delete User Data From 3rd Party Apps in Private 2019 Meeting

Monday April 26, 2021 4:33 am PDT by
At a private meeting on the sidelines of an informal gathering of tech and social media executives in July of 2019 in Sun Valley, Idaho, Apple CEO Tim Cook urged Facebook CEO and founder Mark Zuckerberg to delete all user information his company has collected from third-party apps, according to The New York Times. According to the Times, the executives met annually at the conference...
tim cook data privacy day

Tim Cook Responds to Facebook Criticism of iOS App Tracking Transparency Changes, Says It's 'Hard To Argue Against' Privacy

Saturday April 3, 2021 1:26 am PDT by
In a preview of an interview with The New York Times' Kara Swisher, set to be published on Monday, April 5, Apple CEO Tim Cook said he's "shocked" at the criticism Apple has received in recent months over upcoming privacy changes in iOS, and claimed that they're "hard to argue against." Apple plans to begin enforcing App Tracking Transparency (ATT) changes following the release of iOS 14.5,...
facebook instargram updated att prompt 1

Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...

Popular Stories

macbook pro 13 inch banner

Apple Planning Five New Macs for 2022, Including Entry-Level MacBook Pro Refresh

Sunday December 5, 2021 7:55 am PST by
Apple is working on five new Macs for launch in 2022, including a new version of the entry-level MacBook Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that he expects Apple to launch five new Macs in 2022, including: A high-end iMac with Apple silicon to sit above the 24-inch iMac in the lineup A significant MacBook Air...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
airtag in hand

Apple AirTag Linked to Increasing Number of Car Thefts, Canadian Police Report

Friday December 3, 2021 7:10 am PST by
Apple's AirTags are being used in an increasing number of targeted car thefts in Canada, according to local police. Outlined in a news release from York Regional Police, investigators have identified a new method being used by thieves to track down and steal high-end vehicles that takes advantage of the AirTag's location tracking capabilities. While the method of stealing the cars is largely ...
1x 1

Apple CEO Tim Cook 'Secretly' Signed $275 Billion Deal With China in 2016

Tuesday December 7, 2021 6:49 am PST by
Apple CEO Tim Cook "secretly" signed an agreement worth more than $275 billion with Chinese officials, promising that Apple would help to develop China's economy and technological capabilities, The Information reports. In an extensive paywalled report based on interviews and purported internal Apple documents, The Information revealed that Tim Cook personally forged a five-year agreement...
ipad air arrive feature

iPad Pro With Wireless Charging, iPad Air 5, and iPad 10 Reported to Debut in 2022

Sunday December 5, 2021 8:54 am PST by
Apple is preparing to update three of its iPad models in 2022, including the entry-level iPad, iPad Air, and iPad Pro, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman reiterated Apple's plans to release a new iPad Pro in 2022, featuring a new design and wireless charging, and clarified the company's intention to release new versions of the entry-level iPad...
2021 MBP SD Card Error Feature

Some SD Cards Not Working Properly With 2021 14 and 16-Inch MacBook Pros

Monday December 6, 2021 2:02 pm PST by
The SD card reader slot on the new 14 and 16-inch MacBook Pro models is not functioning as expected with some SD cards, according to multiple reports on the MacRumors forums. In a long complaint thread, MacRumors readers have detailed the issues that they're having with some SD cards, and there seems to be little consistency between reports and affected SD cards. Some SD cards crash and...
airpods pro blue holiday 3

Deals: AirPods Pro With MagSafe Available for $169.99 and Christmas Delivery on Amazon ($79 Off) [Update: Expired]

Monday December 6, 2021 6:03 am PST by
Amazon today has Apple's AirPods Pro with MagSafe Charging Case for $169.99 and delivery before Christmas Day, down from an original price of $249.00. This is $10 off from the rock bottom $159.99 price tag we tracked on Black Friday and Cyber Monday, and still a great deal for anyone shopping this holiday season. Note: MacRumors is an affiliate partner with Amazon. When you click a link and...
life360 app

Tile Buyer Life360 Selling Precise Location Data on Millions of Users

Monday December 6, 2021 1:05 pm PST by
Location tracking service Life360 has been selling the precise location data of tens of millions of its users, according to a new report shared by The Markup. Life360 bills itself as a "family safety platform" app that is meant to allow family members to keep tabs on one another with tracking software that's installed on smartphones, and there are both Android and iPhone apps. The...